Honest Headlines

  • How to Combat Clickbait with Headlines That Make Sense

    …” headlines at number one. WIIFM – Actually every headline needs to answer “What’s in it for me?” but most appealing are headlines that address the reader directly: “The Headline Writing Tip You Need Most.” Yeah! I really need that! Don’t be too mysterious – Headlines need to clearly indicate what’s in store for the reader when they click. Certainly you…

    Mary C. Long/ Inside Facebookin Social Content How To's- 14 readers -
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