Honest Tea

Honest Tea (US) is a bottled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff. The company is a wholly owned subsidiary of The Coca-Cola Company.Honest Tea US products began selling at a local Fresh Fields, which was later acquired by Whole Foods Markets. Originally its products were notable for being almost entirely tea with a tiny amount of sugar. Since 2007, it have expanded its sweetened beverage line while distribution of its barely sweetened teas shrank. Honest Tea received its United States Department of Agriculture (USDA) organic certification in 2004, and was acknowledged as one of the 500 fastest growing private companies.
Posts about Honest Tea
  • 3 Ways to Shift Away from Over Messaging

    … News Another approach is to manufacture the news. Look at how Honest Tea uses research to determine which city, gender and even hair color type is most honest. The company’s study regularly generates copious amounts of media coverage and buzz. The Honesty Index works because it is about the customer and how they act in everyday life. It’s also…

    Geoff Livingston/ Vocus Blogin Twitter- 13 readers -
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