Honest Tea

Honest Tea (US) is a bottled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff. The company is a wholly owned subsidiary of The Coca-Cola Company.Honest Tea US products began selling at a local Fresh Fields, which was later acquired by Whole Foods Markets. Originally its products were notable for being almost entirely tea with a tiny amount of sugar. Since 2007, it have expanded its sweetened beverage line while distribution of its barely sweetened teas shrank. Honest Tea received its United States Department of Agriculture (USDA) organic certification in 2004, and was acknowledged as one of the 500 fastest growing private companies.
Posts about Honest Tea
  • 3 Ways to Shift Away from Over Messaging

    … sharing what kind of burrito you had for lunch today on Twitter. Here are three suggestions to shift up your strategic approach away from corporate messaging: 1) Inspire Stakeholders to Share Their Experience One of the more unique campaigns out there today is REI’s 1440 Project. The thesis is that you only have 1440 minutes in a day, so how are you…

    Geoff Livingston/ Vocus Blogin Twitter- 8 readers -
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