• Why It’s Important to Be Authentic

    … After a coaching call with one of my clients the other night, I shot this video to talk about some of the things that came up in our conversation. These are points that I felt like it was important to talk about, to help you in your marketing. There are several points that came up, all on the topic of why it’s important to be authentic. Why It’s…

    Amy Starr Allenin Social Blogging- 6 readers -
  • How To Become An Ethical Blogger

    …, especially the newbie, to help become ethical bloggers. Are you an ethical blogger? Before even trying to answer the question you must be thinking what in the world is an ethical blogger? Everybody reads about probloggers and hears volumes on professional blogging. Seldom do we talk about ethics in blogging. I am not talking about the blogging…

    Kikolani Blog Marketingin Blogging How To's- 27 readers -
  • Why honesty is the best policy when it comes to digital marketing

    … was that it apologised for Three.co.uk being great at what they do, grabbing the attention of their audience and encouraging them to discover the reason behind the apology. In the place of sleek mobile phone shots came honesty, simplicity and a refreshingly personal touch. The worry when you work in an all-singing, all-dancing, integrated digital…

    State of Digitalin Paid Search- 17 readers -
  • Social Media Professionals Can’t Handle the Truth

    … conversation. Bogus… most people don’t want honesty, they just want you to jump on their bandwagon. They’ll like you, share your updates, and buy from you when they figure out that you agree with them. The truth about social media is: You can’t handle the truth. I even had one keynote speaker come up to me at a national event, give me a bear hug…

    Douglas Karr/ Marketing Technology Blogin Social- 22 readers -
  • 3 Rules of Psychology in Sales and Marketing

    …. Setting and exceeding expectations is a key to success – honesty, baseline parameters, immediate gratification, shared values, and wow factor are key to the retention and upselling of clients. It’s not enough to charge a minimum amount for a product or service, you need to have room to do extra! Emotions and biases can and do influence our buying…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Consequences Of Your Actions

    …So we have Lance Armstrong confessing to being a drug cheat, a helicopter pilot mistakenly flying into a crane and a company in South Africa cutting jobs after workers went on strike last year and won wage demands. These are the “Consequences of Your Actions” effecting people involved, which at the time of making, seemed…

    Gordon Robinson/ Work With Gordon- 3 readers -
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