Hooklogic Retail Search Exchange

  • The New Shopper Marketing Paradigm: Centering On The Shopper

    … a ubiquitous cross-retailer network on the principles of search engine marketing, married with native ad formats within the retailers' search results. The closest alternatives would be Google's Product Listing Ads or Amazon's Product Ads and Sponsored Products, all of which look and function like the content shoppers have become accustomed to engaging…

    Jonathan Opdyke/ Marketing Land- 5 readers -
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