Hooters, Inc. is the trade name of two privately held American restaurant chains: Hooters of America, Incorporated, based in Atlanta, Georgia, and Hooters, Incorporated, based in Clearwater, Florida. The Hooters name is a double entendre referring to both its owl logo, a bird known for its "hooting" calls, as well as an American slang term for female breasts.Hooters is a restaurant whose waiting staff are primarily voluptuous young women, usually referred to simply as "Hooter Girls," whose revealing outfits and sex appeal are played up and are a primary component of the company's image. The company also employs other males/females as cooks, hosts (at some franchises), busboys, and managers.
Posts about Hooters
  • Why MillerCoors Is Testing Branded Content With 26 Different Tech Companies

    …, Heineken is conducting mobile tests for a new Tequila-infused beer brand called Desperados in the southeastern U.S. But now that MillerCoors has a breadth of content across different media partnerships, it’ll be easier for the company to be strategic about its content placement, especially if it’s able to reach consumers through mobile. “With content, you need to know what you’re going to achieve,” says Benjamin. “Content isn’t a quick sale. Sometimes it’s about a relationship with the audience.” Related…

    Haniya Rae/ The Content Strategistin Content- 18 readers -
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