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Universities depend on the support of donors to have top-ranked academic programs, world-renowned research, and state-of-the-art facilities. But as universities diversify and broaden the pipeline for donations, targeting younger audiences helps establish a lifetime of potential donations. Purdue University is a nearly 150-year-old research university based in West Lafayette, I ...
… was responsible for the strategy, production and execution of SoundBite’s marketing programs. She previously held marketing roles at Arrow Electronics and Comcast Cable. Rachael graduated with a Bachelor of Media Arts degree from Emerson College. Follow her @RachaelRoyds. Ben Cockerell Product Marketing Manager, Hootsuite Analytics @bpcockerell Ben…