Hootsuite Life

  • What an $85 Watermelon Taught Me About Building a Billion-Dollar Business

    …—the “dashboard” that users see each time they log in online and check their social networks—had grown seriously out-of-date. But we delayed updating because…well…we thought our product overall was pretty hot stuff and had bigger priorities. But when users began tweeting us to say our interface was “really just awful,” “needs to be on Extreme Makeover…

    Hootsuitein Social- 16 readers -
  • Expert Panel Discusses the Future of Social Customer Engagement

    … On October 26, 2016, we hosted our final Hootsuite Social Breakfast of the year in the heart of London, England. Once more, we invited social media leaders, influencers, marketers, and practitioners to the Ham Yard Hotel near Piccadilly Circus to network and share their knowledge of what’s new and exciting in the world of social media. Guests…

    Hootsuite- 14 readers -
  • Connect via Hootsuite: Learn How Social Impacts the Customer Journey

    … With 22,500 registrants from more than 136 countries around the world, our Connect via Hootsuite (CvH) virtual conference that took place October 5, 2016, was our largest free online social media conference yet. The theme, using social media at every stage of the customer’s journey, was explored in-depth with over 20 virtual booths…

    Hootsuitein How To's- 12 readers -
  • Why Digital Natives Need Social Media Training Just Like Everyone Else

    … Today’s college students are digital natives. An 18-year-old entering her college freshman year this fall was around six years old when Facebook was released and around eight years old when the world met Twitter. Because college students can barely remember a time before social media, many are beaming with confidence about their social media savvy…

    Hootsuitein Social- 19 readers -
  • How I Teach Social Media in My University Classroom

    … Social media is one of my favorite classes to teach at the University of Louisville in Kentucky. It’s inspiring to see so many students who want to pursue a career in the fast-changing field. But social media is one of the most demanding, time-consuming, and challenging courses to teach and take at the university level right now. The social media…

    Hootsuite- 11 readers -
  • How the NYPD Transformed Itself with Social Media

    … media, many with thousands of followers. Engagement is high. Recently, the department has made the move to crowdsource quality-of-life complaints, using IdeaScale in 10 commands in Manhattan, Queens, and the Bronx. And every NYPD vehicle is now marked by a new decal: the command’s Twitter handle. Thirty months into the new administration…

    Hootsuitein Social How To's- 13 readers -
  • A TV Comedy Writer Explains What Marketers Get Wrong About Brainstorms

    … in action when HumanTown premieres on the CBC—July 26, 2016, at 9:30 p.m. in each timezone. You can also stream it from 9:30 p.m. EST onward. The post A TV Comedy Writer Explains What Marketers Get Wrong About Brainstorms appeared first on Hootsuite Social Media Management. …

    Hootsuite- 17 readers -
  • Experts Weigh in on the Importance of Social Along the Customer Journey

    … On July 21, 2016, we hosted our second Hootsuite Social Breakfast of the year at the Ham Yard Hotel right by Piccadilly Circus in London. The “Customer Experience: Driving Success Through Social” seminar was standing-room only as delegates heard from two keynote speakers and a panel of experts. Hosted by Susan Perry, Hootsuite’s director…

    Hootsuite- 11 readers -
  • Industry Experts Discuss Why Brands Must Personalise the Customer Journey

    … Earlier this month, Hootsuite hosted two sold-out events in collaboration with Popimedia in South Africa. Entitled “Digital Transformation: Personalisation in the Age of Digital,” the one-day seminars were held in Cape Town and Johannesburg, and included speakers from Media24, Arc Worldwide, Eighty20, Upstream Advertising, Webfluential…

    Hootsuitein Social- 10 readers -
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