Hootsuite Life

    • What an $85 Watermelon Taught Me About Building a Billion-Dollar Business

      This post was originally published on Observer. This story sounds like a tall tale from Canada’s Far North, but it’s completely true. It involves a watermelon, some frustrated locals and one stubborn grocery store. And it reveals a few universal—but all-too-often overlooked—business truths. Years ago, a friend of a friend of mine was living in the Yukon.

      Hootsuitein Social- 13 readers -
  • Expert Panel Discusses the Future of Social Customer Engagement

    … On October 26, 2016, we hosted our final Hootsuite Social Breakfast of the year in the heart of London, England. Once more, we invited social media leaders, influencers, marketers, and practitioners to the Ham Yard Hotel near Piccadilly Circus to network and share their knowledge of what’s new and exciting in the world of social media. Guests…

    Hootsuite- 14 readers -
  • Connect via Hootsuite: Learn How Social Impacts the Customer Journey

    … and presentations from industry experts and leaders that included Microsoft Canada president Janet Kennedy and Hootsuite chief marketing officer Penny Wilson. Opening up the event, Kennedy and Wilson spoke about all things digital transformation—from how it affects every part of the customer experience to the challenges companies face during this time…

    Hootsuitein How To's- 12 readers -
  • Why Digital Natives Need Social Media Training Just Like Everyone Else

    … a lot to learn. With the right education and training, digital natives can become true social media experts. Add social media education into your classroom—with resources that have helped almost 40,000 higher education students gain industry-leading digital skills. Learn More The post Why Digital Natives Need Social Media Training Just Like Everyone Else appeared first on Hootsuite Social Media Management. …

    Hootsuitein Social- 17 readers -
  • How I Teach Social Media in My University Classroom

    … Social media is one of my favorite classes to teach at the University of Louisville in Kentucky. It’s inspiring to see so many students who want to pursue a career in the fast-changing field. But social media is one of the most demanding, time-consuming, and challenging courses to teach and take at the university level right now. The social media…

    Hootsuite- 10 readers -
  • How the NYPD Transformed Itself with Social Media

    … media, many with thousands of followers. Engagement is high. Recently, the department has made the move to crowdsource quality-of-life complaints, using IdeaScale in 10 commands in Manhattan, Queens, and the Bronx. And every NYPD vehicle is now marked by a new decal: the command’s Twitter handle. Thirty months into the new administration…

    Hootsuitein Social How To's- 11 readers -
  • A TV Comedy Writer Explains What Marketers Get Wrong About Brainstorms

    … want the group to take an idea and add to it and get the group thinking together.” Once the brainstorm is over, MacLeod’s team books some solo concepting time. “I do this at Hootsuite as well,” he says. “Typically, a brainstorm is high pressure. There’s a deadline and pressure to show something to our boss, so doing a follow-up solo brainstorm can…

    Hootsuite- 16 readers -
  • Experts Weigh in on the Importance of Social Along the Customer Journey

    … On July 21, 2016, we hosted our second Hootsuite Social Breakfast of the year at the Ham Yard Hotel right by Piccadilly Circus in London. The “Customer Experience: Driving Success Through Social” seminar was standing-room only as delegates heard from two keynote speakers and a panel of experts. Hosted by Susan Perry, Hootsuite’s director…

    Hootsuite- 9 readers -
  • Industry Experts Discuss Why Brands Must Personalise the Customer Journey

    … Earlier this month, Hootsuite hosted two sold-out events in collaboration with Popimedia in South Africa. Entitled “Digital Transformation: Personalisation in the Age of Digital,” the one-day seminars were held in Cape Town and Johannesburg, and included speakers from Media24, Arc Worldwide, Eighty20, Upstream Advertising, Webfluential…

    Hootsuitein Social- 6 readers -
  • A CEO’s Tips for Maximizing Social Media ROI

    … When it comes to social media, one of the biggest challenges businesses face is measuring return on investment (ROI)—especially as the landscape continues to evolve. As the CEO of LiftMetrix, a social media analytics platform and Hootsuite partner, my job is solving the complexity around ROI measurement. And I believe businesses and brands can…

    Hootsuite- 9 readers -
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