Hootsuite Life

  • The Social Media Survival Guide Your Boss Needs

    … This post was originally published on Medium. Quick poll: How many people do you know who aren’t on LinkedIn, Twitter, or Facebook? With social networks closing in on 3 billion users, social media has become a daily habit for almost everyone. Except, of course, for CEOs—61 percent of Fortune 500 CEOs have no social media presence whatsoever…

    Hootsuitein Social- 21 readers -
  • Startup and Tech Heavyweights to Meet in Paris to Celebrate Innovation

    … Holmes, founder and CEO of Hootsuite. Global game changers of the tech industry will be there in force, delivering over 150 keynotes across 35 industries exposed to technological disruption, examining tech’s role in the future of society and industry. The three-day conference boasts a packed agenda that will see numerous collaborations between…

    Hootsuite- 22 readers -
  • Experts Discuss the Social Trends to Watch in 2017

    … as a business tool and also creating relationships with customers that may not have been possible before. With over 300 branches as well as the company’s main branded channels, how did NFU Mutual manage the social transition? Vince told us that being a very traditional company, they’ve always aimed to be a pillar of the community, forming strong…

    Hootsuitein Social- 23 readers -
  • What an $85 Watermelon Taught Me About Building a Billion-Dollar Business

    … their offering to better meet demand. Yes, this requires more work and sometimes means going back to the drawing board—but that’s the nature of growing a business. But this isn’t always easy. I’ve experienced the pull of inertia firsthand at Hootsuite. From the beginning, we offered an “enterprise-level” version of our social media management platform…

    Hootsuitein Social- 25 readers -
  • 5 Practical (and Unpretentious) Ways AI Will Change Marketing by 2020

    … today, not in five years time. In this article, I share the five use cases that are gaining traction across industries. These are based on Skype interviews with leading AI companies, content marketing experts, and analyst reports. 1. Robot reports Hootsuite creates a lot of content. And we spend a lot of time measuring how much traffic it drives, how…

    Hootsuite- 22 readers -
  • Expert Panel Discusses the Future of Social Customer Engagement

    … On October 26, 2016, we hosted our final Hootsuite Social Breakfast of the year in the heart of London, England. Once more, we invited social media leaders, influencers, marketers, and practitioners to the Ham Yard Hotel near Piccadilly Circus to network and share their knowledge of what’s new and exciting in the world of social media. Guests…

    Hootsuite- 18 readers -
  • Connect via Hootsuite: Learn How Social Impacts the Customer Journey

    … and presentations from industry experts and leaders that included Microsoft Canada president Janet Kennedy and Hootsuite chief marketing officer Penny Wilson. Opening up the event, Kennedy and Wilson spoke about all things digital transformation—from how it affects every part of the customer experience to the challenges companies face during this time…

    Hootsuitein How To's- 25 readers -
  • Why Digital Natives Need Social Media Training Just Like Everyone Else

    … a lot to learn. With the right education and training, digital natives can become true social media experts. Add social media education into your classroom—with resources that have helped almost 40,000 higher education students gain industry-leading digital skills. Learn More The post Why Digital Natives Need Social Media Training Just Like Everyone Else appeared first on Hootsuite Social Media Management. …

    Hootsuitein Social- 30 readers -
  • How Hootsuite’s CEO Uses Video Selfies to Connect with His Team

    … in attendance, not everyone could participate. I felt like our employees needed to be able to send me questions more regularly, so I started an anonymous email suggestion box. That lasted for a little while, too. But as Hootsuite grew to nearly 1,000 employees, suggestions and questions came in faster and faster. I just couldn’t keep up, and important…

    Hootsuite- 24 readers -
  • How I Teach Social Media in My University Classroom

    … created for doing a brand social media audit. Hootsuite’s Student Program I was first introduced to the Hootsuite Student Program a few years ago by William Ward and have been a fan ever since—the program is taught in my class each semester. It’s a wonderful opportunity for students to learn more about how to use the Hootsuite dashboard. While…

    Hootsuite- 16 readers -
  • How the NYPD Transformed Itself with Social Media

    … media, many with thousands of followers. Engagement is high. Recently, the department has made the move to crowdsource quality-of-life complaints, using IdeaScale in 10 commands in Manhattan, Queens, and the Bronx. And every NYPD vehicle is now marked by a new decal: the command’s Twitter handle. Thirty months into the new administration…

    Hootsuitein Social How To's- 22 readers -
  • A TV Comedy Writer Explains What Marketers Get Wrong About Brainstorms

    … want the group to take an idea and add to it and get the group thinking together.” Once the brainstorm is over, MacLeod’s team books some solo concepting time. “I do this at Hootsuite as well,” he says. “Typically, a brainstorm is high pressure. There’s a deadline and pressure to show something to our boss, so doing a follow-up solo brainstorm can…

    Hootsuite- 37 readers -
  • Experts Weigh in on the Importance of Social Along the Customer Journey

    … of global marketing, the event uncovered how the customer experience is about more than just customer service. It is the culmination of all experiences the customer has with a brand, starting with when they first discover the product or service. And at the root of this experience lies emotion and personalization. The morning’s discussions focused on how…

    Hootsuite- 26 readers -
  • 3 Ways to Build Your Online Community Through Offline Experiences

    … an event, monitoring social media to find real-life engagement opportunities, or running a giveaway, Hootsuite can help ensure the success of your community-building efforts both online and offline. Try it free today. Sign Up for Free The post 3 Ways to Build Your Online Community Through Offline Experiences appeared first on Hootsuite Social Media Management. …

    Hootsuite- 18 readers -
  • Why Facebook is the Professional Network of Choice for These 4 CEOs

    … posts are personal, creative, and genuinely worthy of sharing. She hobnobs online with buds like Randi Zuckerberg, celebrates the birth of her new son, and then throws in a few behind-the-scenes shots from a photo shoot at her company. The resulting mix of life and business comes across as natural and genuinely disarming. What you can learn from her…

    Hootsuitein Social- 21 readers -
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