Hootsuite Life

  • What an $85 Watermelon Taught Me About Building a Billion-Dollar Business

    … their offering to better meet demand. Yes, this requires more work and sometimes means going back to the drawing board—but that’s the nature of growing a business. But this isn’t always easy. I’ve experienced the pull of inertia firsthand at Hootsuite. From the beginning, we offered an “enterprise-level” version of our social media management platform…

    Hootsuitein Social- 15 readers -
  • Expert Panel Discusses the Future of Social Customer Engagement

    … On October 26, 2016, we hosted our final Hootsuite Social Breakfast of the year in the heart of London, England. Once more, we invited social media leaders, influencers, marketers, and practitioners to the Ham Yard Hotel near Piccadilly Circus to network and share their knowledge of what’s new and exciting in the world of social media. Guests…

    Hootsuite- 14 readers -
  • Connect via Hootsuite: Learn How Social Impacts the Customer Journey

    … With 22,500 registrants from more than 136 countries around the world, our Connect via Hootsuite (CvH) virtual conference that took place October 5, 2016, was our largest free online social media conference yet. The theme, using social media at every stage of the customer’s journey, was explored in-depth with over 20 virtual booths…

    Hootsuitein How To's- 12 readers -
  • Why Digital Natives Need Social Media Training Just Like Everyone Else

    …, students completed Hootsuite Academy training as part of a social media class at one of five universities. At the start of the semester, and prior to taking the training, we asked students “What is your comfort level on social media?” We asked that same question after the students finished most or all of the course and had earned Hootsuite…

    Hootsuitein Social- 17 readers -
  • How I Teach Social Media in My University Classroom

    … created for doing a brand social media audit. Hootsuite’s Student Program I was first introduced to the Hootsuite Student Program a few years ago by William Ward and have been a fan ever since—the program is taught in my class each semester. It’s a wonderful opportunity for students to learn more about how to use the Hootsuite dashboard. While…

    Hootsuite- 11 readers -
  • How the NYPD Transformed Itself with Social Media

    … media, many with thousands of followers. Engagement is high. Recently, the department has made the move to crowdsource quality-of-life complaints, using IdeaScale in 10 commands in Manhattan, Queens, and the Bronx. And every NYPD vehicle is now marked by a new decal: the command’s Twitter handle. Thirty months into the new administration…

    Hootsuitein Social How To's- 11 readers -
  • A TV Comedy Writer Explains What Marketers Get Wrong About Brainstorms

    … want the group to take an idea and add to it and get the group thinking together.” Once the brainstorm is over, MacLeod’s team books some solo concepting time. “I do this at Hootsuite as well,” he says. “Typically, a brainstorm is high pressure. There’s a deadline and pressure to show something to our boss, so doing a follow-up solo brainstorm can…

    Hootsuite- 17 readers -
  • Experts Weigh in on the Importance of Social Along the Customer Journey

    … On July 21, 2016, we hosted our second Hootsuite Social Breakfast of the year at the Ham Yard Hotel right by Piccadilly Circus in London. The “Customer Experience: Driving Success Through Social” seminar was standing-room only as delegates heard from two keynote speakers and a panel of experts. Hosted by Susan Perry, Hootsuite’s director…

    Hootsuite- 9 readers -
  • Industry Experts Discuss Why Brands Must Personalise the Customer Journey

    … Earlier this month, Hootsuite hosted two sold-out events in collaboration with Popimedia in South Africa. Entitled “Digital Transformation: Personalisation in the Age of Digital,” the one-day seminars were held in Cape Town and Johannesburg, and included speakers from Media24, Arc Worldwide, Eighty20, Upstream Advertising, Webfluential…

    Hootsuitein Social- 8 readers -
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