Horizon Media

  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 48 readers -
  • Report: Periscope, Meerkat Have Long Road Ahead of Them

    … Despite the hype surrounding live-video-streaming applications Periscope and Meerkat, a recent study by eMarketer found interest in them to be “generally low.” According to eMarketer, an April poll by Horizon Media found that just 21 percent of respondents had used or were interested in using Periscope or Meerkat. The results were heavily…

    David Cohen/ AllTwitter- 28 readers -
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