• Business vs Leisure Travel

      What do travelers look for when they shop for a hotel? Well, that depends on what type of trip they are planning. Is their trip business or leisure related? Each of these types of travelers are distinct and have different priorities in mind. Business travelers are often looking for a central location.

      E-Marketing Associates- 12 readers -
  • How to Use Crowdriff for Hotel Marketing

    … to be unappealing to consumers, and utilize user generated content. There are numerous benefits to user generated content, however it may be difficult locating it and the rights owners; that’s where Crowdriff comes in. Crowdriff makes “the Internet your photographer” by searching for and arranging photos of your hotel, and surrounding attractions, that have…

    E-Marketing Associatesin Social How To's- 14 readers -
  • Why Online Reviews are Important for Your Business

    … Everybody’s a critic, especially now that it is easier than ever for customers to voice opinion online. However, how many of those online reviews are genuine? There is no doubt that in this new age run by technology, online reviews can either help or harm businesses of all types and sizes. Although some business owners may not believe online…

    E-Marketing Associatesin Social Google- 8 readers -
  • 2016’s Top Trending SEO Strategies for Hotels

    … your hotel can improve its mobile site. Subscribe These are just a few of 2016’s top trending SEO strategies for hotels. Staying up-to-date is crucial, yet finding the time to do research can be difficult. We recommend you sign up for our newsletter, so that the right information comes to you! The post 2016’s Top Trending SEO Strategies for Hotels appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    E-Marketing Associatesin SEO- 32 readers -
  • The Hybrid Front Desk

    … With more hotels adopting mobile and self check in kiosks the front desk experience is rapidly changing. One of the biggest concerns about automating the check in process is that it can diminish the experience for some hotel guests. Without the interaction between staff and guests, there are less opportunities to exceed guest expectations…

    Joshua Meehan/ E-Marketing Associates- 8 readers -
  • The Value of Discounting

    … A recent study by The University of Minnesota took a look at how shoppers perceive discounts and value added items when shopping. The study found that shoppers prefer to get more for their money than to receive a flat discount. But when presented with both options they will often choose the discount. That sounds contradictory doesn’t…

    Joshua Meehan/ E-Marketing Associates- 7 readers -
  • The Future of the Front Desk?

    … Self Service Technology has been around for a while. Airports have been using kiosks to limit lines and improve customer service. These advances are beginning to find their way into hotels and with each new advancement comes something else for hoteliers to consider. Some of the branded hotels have already begun using “Self Check In” services…

    Joshua Meehan/ E-Marketing Associates- 11 readers -
  • Power of a Smile: 10 Tips to Smile Virtually – Delta Airlines Case Study

    … Talisha Wins Our Heart and Brand Loyalty With a Smile The power of a smile can be life changing. Have you ever had one of those moments where a smile on someone’s face simply brightened your day? Where an unexpected simple smile reminded you there are still good people in this world? A smile can warm a heart. It can help shed a tear. It can…

    Pam Marketing Nutin Social- 8 readers -
  • Revenue Management for the Busy Hotelier

    … engine, its time to address your marketing efforts, but in the meantime take the revenue from when you can. If your desk agents sell the rest, then close out your OTAs. If you’re using the latest integrated software and have implemented a Channel Management tool, your extranets can have their inventory updates manually. If an agent makes a change…

    Joshua Meehan/ E-Marketing Associates- 1 readers -
  • The Benefits of Empowering Your Staff

    … Entry level positions have a lot of things in common regardless of the industry. Depending on the mentality of the employee, they are either jobs or careers. The only thing that really distinguishes the two is the mentality of one holding the position. In my experience, hospitality is no different. Most people started out like I did, needing…

    Joshua Meehan/ E-Marketing Associates- 10 readers -
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