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…: www.example.com example.com/ www.example.com/index.html example.com/home.asp But technically, all of these URLs are different. A Web server could return completely different content for all the URLs above. When Google “canonicalizes” a URL, it tries to pick the URL that seems like the best representative from that set. www vs. non-www hostnames…
Bing just announced this week that they have rolled out a specific spam filtering mechanism a few months ago that targets a common spam technique known as URL keyword stuffing (KWS.) URL KWS is a black hat technique that’s designed to manipulate search engines to give the page a higher rank than what it deserves.