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Google has finally released its 2016 Travel Trend Report and there are plenty of insightful information that hoteliers can take away from it to improve their own hotel marketing strategy. As we head into 2017, hoteliers need to step up their game in the hotel marketing landscape in order to out compete their competitors.
… other for rankings, ratings, and conversions. New Kid on the Block The competition is stiffer than ever thanks to Airbnb, Inc’s 2014 Company of the Year, which seized the travel spotlight. Competing worldwide with 800,000 personalized listings that generate thousands of reviews can put a damper on your out-of-date discovery marketing strategy…
… As the new year rolled around, many hotel internet marketing companies featured webinars discussing new strategies that hotels should be implementing for 2015. Of all these new trends mentioned, one of the most necessary themes was that of content marketing and the importance of consistently telling your hotel’s story to the traveler consumer…
… strategies that includes maintaining price parity with the OTA’s, setting up promotions, and reservation forecasting. Local Search Marketing Strategies Raising your hotel to a prominent place in local search results is an essential hotel marketing strategy. Look for a marketing agency that has focused strategies for improving your hotel’s placement…