Hotel Packages

  • Why Some Hotel Websites are Successful

    … In the never ending battle for better direct booking numbers, hoteliers must find ways to outshine their competition and present a powerful image in the eyes of the consumer. How travelers see and identify your hotel is all based on your marketing strategy. The best canvas for marketing is the internet, and more specifically, your hotel website…

    E-Marketing Associatesin Social SEO Content Twitter- 13 readers -
  • The Value of Discounting

    … A recent study by The University of Minnesota took a look at how shoppers perceive discounts and value added items when shopping. The study found that shoppers prefer to get more for their money than to receive a flat discount. But when presented with both options they will often choose the discount. That sounds contradictory doesn’t…

    Joshua Meehan/ E-Marketing Associates- 7 readers -
  • How Hoteliers Can Leverage Holiday Traveler Trends

    … you are currently offering and add a festive twist. For instance, if your hotel is already running a shopping package then tailor the offer to reflect the holidays. Create a holiday shopping package that includes festive amenities like complimentary hot chocolate, comfy his and her bath robes, and if applicable, a pumpkin facial at your hotel’s spa…

    Melody Ciria/ E-Marketing Associatesin How To's- 14 readers -
  • What Hoteliers Need to Know About Bleisure Travelers

    … to the nearby festival, amusement park, top tourist destinations, etc. Instead, if a majority of your bleisure guests travel with their significant other, then tailor your package to a romantic evening on a cruise or a combination of a spa and fancy dinner date. According to a 2014 BridgeStreet Global Hospitality survey, 83% of business travelers use…

    Aileen Hoang/ E-Marketing Associatesin Google- 18 readers -
  • Hot in Hospitality: The Top 5 Travel Trends for Summer 2014

    … that prefer locally inspired cuisine and authentic culinary experiences as one of the most important components when booking their summer getaway. This presents a huge opportunity for hoteliers, as they can better attract travelers with fun hotel packages focused on unique culinary foods and activities. For example, the hotel can provide a food tour…

    Aileen Hoang/ E-Marketing Associates- 8 readers -
  • The Anatomy of Hotel Personalization That Gets Greater Conversions

    … that they will remember in the future (and hopefully, they will remember about your hotel, too). With valuable insights, hoteliers have the opportunity to really get creative and personalize hotel specials and packages. The following are a few creative ideas for specials hoteliers can take into consideration when developing personalized guest experiences…

    Aileen Hoang/ E-Marketing Associates- 17 readers -
  • How Hotels Can Increase Occupancy during Low Peak Periods

    … Every hotel in the business experiences fluctuation in the market depending on the season and demand. With seasonality and varying market conditions, hotels will experience slow periods at point or another. During these low peak periods, revenue managers make the common mistake of lowering hotel rates in order to fill rooms and increase occupancy…

    Melody Ciria/ E-Marketing Associates- 22 readers -
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