Hotwired

Hotwired was the first commercial web magazine, launched on October 27, 1994. Although it was part of Wired Ventures, Hotwired was a separate entity from Wired, the print magazine, and had original content.Andrew Anker, Wired's then Vice President and CTO, wrote the original HotWired business plan. On its approval in April 1994, he became HotWired's first CEO, and oversaw the development of the website.
Posts about Hotwired
  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    …: The workflow required to buy media directly requires a great amount of clerical work. Numerous phone calls, emails, faxes, contractual negotiation, administrative work in spreadsheets, and so much more. It’s a highly inefficient process (PDF download), both operationally and economically. For direct orders, a publisher must manually plug a campaign…

    Ratko Vidakovic/ Marketing Landin Display- 22 readers -
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