Hotwired was the first commercial web magazine, launched on October 27, 1994. Although it was part of Wired Ventures, Hotwired was a separate entity from Wired, the print magazine, and had original content.Andrew Anker, Wired's then Vice President and CTO, wrote the original HotWired business plan. On its approval in April 1994, he became HotWired's first CEO, and oversaw the development of the website.
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  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    … (the so-called ad serving “waterfall”). How modern publishers typically structure the priority of their ad servers. So, how do the various pieces of the publisher’s ad serving technology “stack” fit together, and what does it mean as you move down the waterfall? Let’s start by examining “Direct Orders.” Direct Order Technology “Direct Orders…

    Ratko Vidakovic/ Marketing Landin Display- 20 readers -
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