Hotwired

Hotwired was the first commercial web magazine, launched on October 27, 1994. Although it was part of Wired Ventures, Hotwired was a separate entity from Wired, the print magazine, and had original content.Andrew Anker, Wired's then Vice President and CTO, wrote the original HotWired business plan. On its approval in April 1994, he became HotWired's first CEO, and oversaw the development of the website.
Posts about Hotwired
  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    … ad serving. My goal is to provide some clarity as to how most of the phrases we hear today — like programmatic direct, private marketplaces, open auctions, and so on — fit into the big picture. Since ad serving is where the rubber meets the road, it seems like a logical place to start our journey. It helps to view the ad-serving world from…

    Ratko Vidakovic/ Marketing Landin Display- 33 readers -
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