Hotwired was the first commercial web magazine, launched on October 27, 1994. Although it was part of Wired Ventures, Hotwired was a separate entity from Wired, the print magazine, and had original content.Andrew Anker, Wired's then Vice President and CTO, wrote the original HotWired business plan. On its approval in April 1994, he became HotWired's first CEO, and oversaw the development of the website.
Posts about Hotwired
  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    … and publisher that outlines the parameters of the media transaction. It is the oldest way of buying and selling media online — pioneered in 1994 by Wired Magazine’s online property, HotWired. On a technical level, there are two defining characteristics of direct orders: a direct relationship with the publisher; and a direct campaign, or line item…

    Ratko Vidakovic/ Marketing Landin Display- 27 readers -
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