How Does Native Advertising Work

  • The Misconceptions, Benefits and Future of Native Advertising [Interview]

    …, and they don’t know that it was sponsored content, no one is winning there. The reader is certainly not winning; the advertiser is definitely not winning because they haven’t gotten anything out of the experience that they paid to create and promote, and the publisher is not winning because they are potentially losing the trust of a reader. I think when…

    Relevance- 19 readers -
  • The What, Why and How of Native Advertising

    …, adverts and more. Content promoted in this way may appear to provide value, but the overall goal is to sell a product or service. How does native advertising work? A recent post on Relevance does a really good job of demystifying native ads and gives explanations of the three most commonly found formats and how to spot them. At Zazzle Media…

    Laura Miller/ Relevancein Social Paid Search How To's- 27 readers -
Get the top posts daily into your mailbox!