How Does Native Advertising Work

  • The Misconceptions, Benefits and Future of Native Advertising [Interview]

    …, and they don’t know that it was sponsored content, no one is winning there. The reader is certainly not winning; the advertiser is definitely not winning because they haven’t gotten anything out of the experience that they paid to create and promote, and the publisher is not winning because they are potentially losing the trust of a reader. I think when…

    Relevance- 13 readers -
  • The What, Why and How of Native Advertising

    …. Therefore engagement should be the main metric for success. When Native advertising goes wrong Done well, native ads can be interesting, informative and sell a product or build a brand. Get them wrong and your customers/readers will hate you for it. Knowing how to strike this delicate – yet crucial – balance is difficult, but the key is really…

    Laura Miller/ Relevancein Social Paid Search How To's- 26 readers -
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