How Does Native Advertising Work

  • The Misconceptions, Benefits and Future of Native Advertising [Interview]

    … Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that is bound to be in everyone’s list this year is native advertising. While attending Content Marketing World earlier this month, I was able to connect with many leading marketers. While discussing the subject, I realized that there seems…

    Relevance- 25 readers -
  • The What, Why and How of Native Advertising

    …, adverts and more. Content promoted in this way may appear to provide value, but the overall goal is to sell a product or service. How does native advertising work? A recent post on Relevance does a really good job of demystifying native ads and gives explanations of the three most commonly found formats and how to spot them. At Zazzle Media…

    Laura Miller/ Relevancein Social Paid Search How To's- 32 readers -
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