How Long

  • Content Length: Attention Spans Versus Engagement

    …. Heck, I drove to Florida and listened to the Serial Podcast for 8 hours on the road. Over the weekends, my friends often joke about binge-watching entire seasons of shows! Is that a short attention span? Absolutely not. Even advertising consumption is changing. Here’s a recent study from YouTube on Video Ad Length: The average length of ads…

    Douglas Karr/ Marketing Technology Blogin Content- 21 readers -