How Long

    • Content Length: Attention Spans Versus Engagement

      Over 10 years ago, I wrote that attention spans are increasing. As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won’t stick around. Consultants continue to state that attention spans have been reduced, I call bollox. What has changed is choice – providing us the opportunity to rapidly skip over irrelev ...

      Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
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