How To

    • How to avoid common SEO mistakes

      A few weeks ago, I gave a lightning talk at WordCamp Nijmegen (my hometown in the Netherlands) on how to avoid common SEO mistakes. And this seemed a great topic to write a post about as well, so here it is! I’ll describe the most pressing SEO problems I find on sites I work on as an SEO consultant.

      Yoastin SEO How To's- 15 readers -
  • 10 ways to generate links with online influencers

    …Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your site. The post 10 ways to generate links with online influencers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 8 readers -
  • Extracting Text in Excel for PPC

    October 19, 2017 Working with text data is a necessary part of analysis but often overlooked in skill development. This leaves gaps in analysis and adds time and tedium to common tasks. Your ability to work and manipulate text greatly enhances your workflow and effectiveness. Splitting keyword, ad text, or campaign structure allows you to gain deeper insights and find new patterns.

    Jacob Fairclough/ PPC Hero- 17 readers -
  • 3 YouTube Video Optimization Tips for Marketers

    … Want to improve your YouTube video views? Looking for ways to optimize your YouTube videos? In this article, you’ll discover three ways to improve the visibility and impact of your YouTube video content. #1: Reach Local Audiences by Adding a Location to Your Videos Adding your location to your YouTube videos will make them geographically…

    Social Media Examiner- 11 readers -
  • Faster, Easier Mobile Lead Generation with Social Lead Ads

    … and faster moving by the day. Despite having been around since October of 2015 (with context cards added in 2016), many Facebook advertisers still do not use direct lead ads. LinkedIn added lead gen forms on April 5 of this year, 2017. From Facebook to LinkedIn, make the path of your lead generation form submission feel more natural and seamless…

    PPC Heroin Facebook- 12 readers -
  • LinkedIn Website Demographics: What Marketers Need to Know

    … Want more information on people who visit your website? Did you know LinkedIn can help? LinkedIn Website Demographics provides professional insights about your website visitors and allows you to remarket to them through LinkedIn ads. In this article, you’ll learn how to set up and use LinkedIn’s Website Demographics for remarketing. #1: Set Up LinkedIn [...] This post first appeared on . - Your Guide to the Social Media Jungle …

    Kristi Hines/ Social Media Examiner- 15 readers -
  • LinkedIn for Business: The Ultimate LinkedIn Marketing Guide

    … If you’re new to LinkedIn business options or want to add something new to your current LinkedIn marketing plan, this page is for you. Here, you’ll find articles and resources to help beginner, intermediate, and advanced marketers use LinkedIn profiles, video, ads, analysis, and more for business. Put My Business on LinkedIn How do I…

    Lisa D. Jenkins/ Social Media Examiner- 5 readers -
  • How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure

    … around organizing through priority tiers. In this case, we will have three tiers that align with the three campaign priority settings for Shopping: High, Medium, and Low. (Disclaimer: This is not a post about organization within a Shopping campaign. Rather, it is about how you should organize your campaigns to work together within an account…

    PPC Hero- 4 readers -
  • 4 Tips For Troubleshooting PPC Performance

    …. Slow down and give yourself space to digest the question being asked. Is the client asking for a solution or are they asking for the “why” behind performance? In this instance, the client was asking for the why. Change History Before jumping into Analytics, check your change history in Adwords. Change History is a nifty way to remind yourself of any…

    PPC Heroin Paid Search- 9 readers -
  • The Yoast SEO Configuration Wizard

    … company? Step 5: Tell us your social profiles Step 6: To show or not show certain post types Step 7: How many people are publishing content on your site? Step 8: Google Search Console integration Step 9: Optimizing your page title Step 10: Awesome tips and new products in your inbox Step 11: Upsell: buy our Premium plugin Step 12…

    Michiel Heijmans/ Yoastin SEO- 15 readers -
  • How to Use Facebook Cover Videos: Inspiration for Marketers

    … Interested in setting up a Facebook cover video on your business page? Wondering how others are using cover videos on Facebook? In this article, you’ll find best practices and ideas for using Facebook cover videos on your Facebook page. Familiarize Yourself With Facebook Cover Video Specs According to a recent survey, 60% of consumers watch [...] This post first appeared on . - Your Guide to the Social Media Jungle …

    Social Media Examinerin Social How To's- 10 readers -
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