How To

    • 5 Snapchat Metrics to Improve Your Snapchat Marketing

      Are you using Snapchat for business? Wondering how to analyze your Snapchat efforts? It’s important to understand where to find Snapchat performance metrics and how to use that data to make smart choices for your Snapchat marketing. In this article, you’ll discover five metrics you should focus on to get more out of Snapchat. by Sweta Patel on Social Media Examiner.

      Social Media Examiner- 33 readers -
  • 3 Creative Ways to Use Live Video for Business

    … Want to add live video to your marketing plan? Wondering how live streaming can increase customer loyalty and engagement? Live video helps you stand out from the competition by making your marketing interactive. In this article, you’ll discover three creative ways to use live video in your social media marketing. by Joel Comm on Social…

    Social Media Examiner- 7 readers -
  • How to Verify a Facebook Page for a Local Business

    Is your local business on Facebook? Wondering how to make your Facebook page official? Verifying a local business page adds a layer of legitimacy to your presence and can help customers feel more confident when they engage with you on Facebook. In this article, you’ll discover how to get your local Facebook page verified. by Dennis Yu on Social Media Examiner.

    Dennis Yu/ Social Media Examiner- 7 readers -
  • How to Create Instagram Lead Ads

    … Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform. In this article, you’ll discover how to set up lead ads on Instagram. by Deirdre Kelly on Social Media Examiner. #1: Choose the Lead Generation Objective To get…

    Social Media Examinerin Social How To's- 11 readers -
  • Organic traffic & link building for small businesses

    When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging is confusing and unhelpful.

    Search Engine Land- 16 readers -
  • Broken link building made easy

    … faster by using the broken links report in Ahrefs to find broken pages on your competitors’ websites and that you already have content for. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Patrick Stox is an SEO Specialist for IBM and an organizer for the Raleigh SEO Meetup, the most successful SEO Meetup in the US. …

    Search Engine Landin SEO- 13 readers -
  • 5 Ways to Analyze Your Social Media Marketing Performance

    … Do you want to analyze your social media marketing efforts? Wondering which metrics to focus on? Auditing key social media metrics can reveal which aspects of your social media marketing are working and provide insight into which areas you can improve upon. In this article, you’ll discover five ways to analyze the effectiveness of your social…

    Social Media Examinerin Social- 21 readers -
  • Seasonal and holiday link building

    … can’t spam your way to the top with thousands of manipulative links in short order (Penguin now devalues those links in real time); you need to consistently secure worthwhile links over the long term to achieve sustained organic visibility. Today, I’ll demonstrate how to build links to seasonal keyword pages and be prepared for traffic surges…

    Search Engine Landin SEO- 12 readers -
  • How to Use Instagram Live to Generate Leads

    … Interested in using more live video for your business? Wondering how Instagram Live can generate leads? Using Instagram Live stories as a lead generation tool will help you stay one step ahead of your competitors. In this article, you’ll discover three ways to use Instagram Live video to generate leads for your business. by Ana Gotter…

    Social Media Examinerin Social How To's- 11 readers -
  • 7 tips for small manufacturers thinking about using AdWords

    … budget. Google does a nice job of explaining exactly how AdWords works. I advise taking at least a week or two to read through the Setup and Basics guides — and be sure to watch the videos, as they’re quite helpful. Do this learning in small chunks of time so that you retain what you read. TIP: Once you’re ready to open your account, work through…

    Search Engine Landin Paid Search SEO Google- 29 readers -
  • A “How To” Guide To Achieve Better Results As An Online Seller

    … If you’re a fresh college graduate or a person looking to start a venture with a relatively small capital requirement, online selling is the best entrepreneurship option on offer. During the last decade or so, the increased use of smartphones and tablets has increased the interest of people towards the virtual marketplace. $1922 billion has been…

    Blogtrepreneurin How To's- 14 readers -
  • How to Improve Your Sales Team’s Performance

    … So many of my friends are great sales people. Quite honestly, I never fully respected their craft until I started my own business and took a stab at it. I had a great audience, solid relationships with companies who respected me, and a great service that they needed. None of that mattered the second I stepped through the door to sit down…

    Douglas Karr/ Marketing Technology Blogin How To's- 14 readers -
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