How To

    • How to Legally Use Images in Your Social Media Marketing

      Do you share images in your social media marketing? Wondering if you’re violating copyright laws? With a bit of information, you can learn to protect yourself and your business from a copyright infringement lawsuit. In this article, you’ll discover five tips to help you use images correctly (and legally) on social media. by Sarah Kornblett on Social Media Examiner.

      Social Media Examinerin Social How To's- 27 readers -
    • LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn

      Wondering how to retarget your website visitors on LinkedIn? Want to use LinkedIn ads to reach your non-responsive email contacts? LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting. In this article, you’ll discover how to target your prospects and customers using Matched Audiences on LinkedIn.

      Social Media Examiner- 27 readers -
  • Social Media Metrics: How to Choose and Track What Matters

    … Interested in building a dashboard to track key social media metrics? Wondering which data and metrics to include? With a little strategic planning on the front end, you can select and track meaningful metrics that relate to your business goals. In this article, you’ll discover which metrics to track and how to organize them into a simple…

    Social Media Examinerin Social How To's- 7 readers -
  • How to Run an Instagram Story Takeover

    … Want to reach more people with your Instagram stories? Have you considered hosting an Instagram Story takeover to grow a larger following? Collaborating with highly engaged Instagram users will introduce their followers to your content. In this article, you’ll discover how to plan and execute an Instagram Story takeover. by Peg…

    Social Media Examinerin Social How To's- 12 readers -
  • 2017 Social Media Marketing Industry Report

    … Do you wonder how your peers are using social media? Wondering if you should focus more on visuals or live video? In our ninth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you which social tactics are most effective and how content plays a role…

    Michael Stelzner/ Social Media Examinerin Social- 11 readers -
  • 6 Facebook Remarketing Tactics That Work

    Looking for a way to re-engage past customers and prospects on Facebook? Wondering how to use remarketing to deliver behavior-based messaging to specific audiences? If you’re looking to build successful remarketing funnels on Facebook, you’ll need to deliver unique ads to custom audiences segmented according to their browsing history and interests.

    Social Media Examiner- 14 readers -
  • 7 Social Media Metrics Marketers Should Track

    …. by Sweta Patel on Social Media Examiner. #1: Assess Discoverability via Mentions and Inbound Links How can you make sure the right people discover you on social media? One way is via your posts. The more your content is dispersed and distributed, the more your business shines and the easier it is for your target audience to find you. If your follower…

    Social Media Examinerin Social- 10 readers -
  • 5 B2B Tips for Creating Facebook Ad Images That Work

    Want to improve your cost per click for Facebook ads? Wondering how much influence visuals have on Facebook ad performance? From font style to background images, the design choices you make can have a deep impact on the overall results of your Facebook ad campaigns. In this article, you’ll discover five tips for creating B2B Facebook ad images that generate results.

    Social Media Examiner- 12 readers -
  • How to build an SEO strategy to dominate your market

    … for the term “widgets,” as well as variations of the term, such as: [color] + widgets [brand] + widgets [size] + widgets But no matter how many variations you include, you’ll only scratch the surface of potential topics to drive organic search traffic. That’s why it’s essential to go beyond conventional thinking and identity a greater number of lucrative…

    Search Engine Landin SEO How To's- 19 readers -
  • 10 Tips to Troubleshoot Your Facebook Ads

    …. Facebook has a handy tool that lets you upload an image to check how much text is in it before running your ad. You can test the amount of text in a Facebook ad image with Facebook’s built-in tool. If there’s a problem with your wording or with text in your ad image, you’ll receive a notification from Facebook. In some cases, if you respond, you…

    Social Media Examinerin Social Facebook- 21 readers -
  • Power of Emotion: 8 Foundations to a More Human Brand

    … Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. Branding strategies…

    Pam Moore/ Pam Marketing Nutin Social Content- 15 readers -
  • 5 Tips to Improve YouTube Video Performance

    … Want more exposure for your YouTube videos? Wondering how to get your videos in front of more viewers? With a few simple techniques, you can increase the likelihood that your YouTube videos will be noticed and watched by your target customer. In this article, you’ll discover five ways to get more views for your YouTube videos. by Aleh…

    Social Media Examinerin Social- 11 readers -
  • Weathering the Google storms

    … may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Bob Lyons is a seasoned technology and marketing expert with 25 years in technology and 20 years online marketing experience with a focus in SEO. Bob currently oversees the SEO program for Walgreens, but has successfully implemented programs for all business sizes. …

    Search Engine Landin SEO Google- 13 readers -
  • Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts

    … May 9, 2017 Competition is literally the foundation of our industry. If it were not for the strategy behind competing in the auction, machines would be more than capable of carrying the duties of PPC and the world would have less PPC unicorns. It’s safe to say that most of us are, at the very least, aware of who our competitors…

    PPC Heroin Paid Search- 12 readers -
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