How To: Analytics

  • Weathering the Google storms

    … A good friend of mine and truly the best SEO expert I have had the privilege working with, Gregory Gromov, once referred to the Google algorithm updates and tests as “Google storms.” The coined phrase made all the sense in the world. Per Gregory, a solid SEO program provides the ballast to weather the storm, but if a storm hits and flips you…

    Search Engine Landin SEO Google- 14 readers -
  • Calculating the value of organic traffic

    … count, we can absolutely use this report to: Pinpoint the relative volume of non-brand queries driving traffic to the client’s site. Discuss the value of that non-brand traffic with more detail than is available within analytics programs. Here’s a quick recap on how to extract non-brand queries from this report: Go to Google Search Console >…

    Search Engine Landin Paid Search SEO Google- 17 readers -
  • How To Leverage The Google Search Analytics API

    … In the past 18 months, Google has made many changes regarding what data it provides to you about your websites and your visitors. With the change to SSL and (not provided) in analytics, many organic search analysts turned to Google Webmaster Tools (now Google Search Console), which still provides a sampled version of the more prominent…

    Search Engine Landin SEO Google How To's- 26 readers -
  • The Power & Importance Of A Search History Analysis For SEO Recovery

    … history analysis provides the organic search trending over time for the domain at hand. And as you can guess, there’s typically a heavy focus on Google organic trending. For Panda victims, I tend to go back as far as 2011 to see how the site was impacted when Panda initially rolled out. Then, I dig through each year to identify dips or surges…

    Glenn Gabe/ Search Engine Landin SEO- 19 readers -
  • 3 Steps To Find And Block Bad Bots

    … Most SEOs have heard about using Log Files to understand Googlebot behavior, but few seem to know they can be used to identify bad bots crawling your site. More and more, these bots are executing JavaScript, inflating analytics, taking resources and scraping and duplicating content. The Incapsula 2014 bot traffic report looked at 20,000…

    Ben Goodsell/ Search Engine Landin SEO- 15 readers -