How To: Analytics

    • How to use AI for link building and improve your search rankings

      The use of artificial intelligence (AI) has permeated the mainstream, as companies like Apple, Microsoft, Amazon and Google work diligently to make voice commands and voice search integrative parts of their OS and user experience. AI’s applications in the search engine optimization (SEO) world are continuing to expand to new horizons.

      Search Engine Landin SEO- 17 readers -
    • 5 ways to capitalize on Google Tag Manager

      Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits. Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and your marketing automation programs. 1.

      Search Engine Landin SEO Google- 10 readers -
  • SEO 101: Which URL versions to add to Google Search Console

    … need the data. And it’s free — so what are you waiting for? Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Fili Wiese is a renowned technical SEO expert and former senior Google Search Quality team member. At SearchBrothers he offers SEO consultancy services with SEO Audits, SEO workshops and successfully recovers websites from Google penalties. …

    Search Engine Landin SEO Google- 21 readers -
  • Bridging data and action: How to create killer reports

    … is for the marketing manager and the other is for the CMO, it may be pertinent to keep the CMO’s report distilled so that he or she isn’t overwhelmed with information that he or she isn’t interested in. Now you have your report, but so what? If your reports aren’t getting the attention that they deserve, and you’ve already tackled the steps listed…

    Amy Bishop/ Search Engine Landin SEO How To's- 17 readers -
  • 3 ways to use search query data from Google Search Console

    … In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, called Search Analytics, which gives you an overview of how your website is performing in Google’s organic (non-paid) search results — namely, it shows some of the search queries people used…

    Search Engine Landin SEO Google- 20 readers -
  • Weathering the Google storms

    … A good friend of mine and truly the best SEO expert I have had the privilege working with, Gregory Gromov, once referred to the Google algorithm updates and tests as “Google storms.” The coined phrase made all the sense in the world. Per Gregory, a solid SEO program provides the ballast to weather the storm, but if a storm hits and flips you…

    Search Engine Landin SEO Google- 16 readers -
  • Calculating the value of organic traffic

    … Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by our services. There are a number of time-tested ways of doing this, the most common of which is to calculate year-over-year traffic and revenue increases from the organic channel. Often, success shown by these metrics is enough…

    Search Engine Landin Paid Search SEO Google- 17 readers -