How To: Analytics

  • Calculating the value of organic traffic

    … Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by our services. There are a number of time-tested ways of doing this, the most common of which is to calculate year-over-year traffic and revenue increases from the organic channel. Often, success shown by these metrics is enough…

    Search Engine Landin Paid Search SEO Google- 11 readers -
  • How To Leverage The Google Search Analytics API

    … In the past 18 months, Google has made many changes regarding what data it provides to you about your websites and your visitors. With the change to SSL and (not provided) in analytics, many organic search analysts turned to Google Webmaster Tools (now Google Search Console), which still provides a sampled version of the more prominent…

    Search Engine Landin SEO Google How To's- 23 readers -
  • The Power & Importance Of A Search History Analysis For SEO Recovery

    … history analysis provides the organic search trending over time for the domain at hand. And as you can guess, there’s typically a heavy focus on Google organic trending. For Panda victims, I tend to go back as far as 2011 to see how the site was impacted when Panda initially rolled out. Then, I dig through each year to identify dips or surges…

    Glenn Gabe/ Search Engine Landin SEO- 13 readers -
  • 3 Steps To Find And Block Bad Bots

    … Most SEOs have heard about using Log Files to understand Googlebot behavior, but few seem to know they can be used to identify bad bots crawling your site. More and more, these bots are executing JavaScript, inflating analytics, taking resources and scraping and duplicating content. The Incapsula 2014 bot traffic report looked at 20,000…

    Ben Goodsell/ Search Engine Landin SEO- 13 readers -
  • Proactive Alerts For SEO Reporting Using Google Analytics

    … started, Google Analytics has many of the same features. In an attempt to give insight into the possibilities, this article will cover how to create a Custom Segment and an Alert to send an email or text message if your Organic sessions decrease more than 50% compared to the same day the previous week. If you already have segments created, skip…

    Ben Goodsell/ Search Engine Landin SEO Google- 31 readers -
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