How To: Analytics

  • Calculating the value of organic traffic

    … count, we can absolutely use this report to: Pinpoint the relative volume of non-brand queries driving traffic to the client’s site. Discuss the value of that non-brand traffic with more detail than is available within analytics programs. Here’s a quick recap on how to extract non-brand queries from this report: Go to Google Search Console >…

    Search Engine Landin Paid Search SEO Google- 13 readers -
  • How To Leverage The Google Search Analytics API

    … In the past 18 months, Google has made many changes regarding what data it provides to you about your websites and your visitors. With the change to SSL and (not provided) in analytics, many organic search analysts turned to Google Webmaster Tools (now Google Search Console), which still provides a sampled version of the more prominent…

    Search Engine Landin SEO Google How To's- 24 readers -
  • The Power & Importance Of A Search History Analysis For SEO Recovery

    …, Unconfirmed Updates & Other Disturbances In The Force So you might go through some industry algorithm update charts and match up confirmed updates with movement in Google organic trending. That’s great, but make sure you don’t leave out other significant updates — some of which might not be documented in all the charts available. For example, there were…

    Glenn Gabe/ Search Engine Landin SEO- 16 readers -
  • 3 Steps To Find And Block Bad Bots

    … Most SEOs have heard about using Log Files to understand Googlebot behavior, but few seem to know they can be used to identify bad bots crawling your site. More and more, these bots are executing JavaScript, inflating analytics, taking resources and scraping and duplicating content. The Incapsula 2014 bot traffic report looked at 20,000…

    Ben Goodsell/ Search Engine Landin SEO- 14 readers -
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