How To: Analytics

  • Calculating the value of organic traffic

    …. There may also be an IT manager or Web Developer telling the marketing manager they’ve got SEO covered. Setting aside the argument that branded traffic can be credited to SEO’s focus on indexation, organic site links and/or reputation management, it is easy to see that the rise of “keyword not provided” has made countering this argument more…

    Search Engine Landin Paid Search SEO Google- 10 readers -
  • How To Uncover SEO Content Marketing Ideas With Google Search Analytics

    When Google first launched Webmaster Tools (now known as Google Search Console), I was more than skeptical of its value. I had a hard time buying into XML sitemaps as a must-have SEO asset, and the original results for keyword data were never close to what could be found in web reporting tools. Fast forward to the new year, and we all know Google Search Console has evolved significantly.

    Derek Edmond/ Search Engine Land- 27 readers -
  • How To Leverage The Google Search Analytics API

    In the past 18 months, Google has made many changes regarding what data it provides to you about your websites and your visitors. With the change to SSL and (not provided) in analytics, many organic search analysts turned to Google Webmaster Tools (now Google Search Console), which still provides a sampled version of the more prominent keywords visitors use to connect to you ...

    Search Engine Land- 23 readers -
  • The Power & Importance Of A Search History Analysis For SEO Recovery

    … history analysis provides the organic search trending over time for the domain at hand. And as you can guess, there’s typically a heavy focus on Google organic trending. For Panda victims, I tend to go back as far as 2011 to see how the site was impacted when Panda initially rolled out. Then, I dig through each year to identify dips or surges…

    Glenn Gabe/ Search Engine Landin SEO- 12 readers -
  • 3 Steps To Find And Block Bad Bots

    … Most SEOs have heard about using Log Files to understand Googlebot behavior, but few seem to know they can be used to identify bad bots crawling your site. More and more, these bots are executing JavaScript, inflating analytics, taking resources and scraping and duplicating content. The Incapsula 2014 bot traffic report looked at 20,000…

    Ben Goodsell/ Search Engine Landin SEO- 13 readers -
  • Proactive Alerts For SEO Reporting Using Google Analytics

    … started, Google Analytics has many of the same features. In an attempt to give insight into the possibilities, this article will cover how to create a Custom Segment and an Alert to send an email or text message if your Organic sessions decrease more than 50% compared to the same day the previous week. If you already have segments created, skip…

    Ben Goodsell/ Search Engine Landin SEO Google- 31 readers -