How To Analyze Marketing Data

  • How to Make Marketing Analytics Easier

    … to determine where customers might be getting confused or frustrated. Experiments, or A/B tests, can also be run through Google Analytics. A/B testing is critical to becoming a data-minded marketer. A surprisingly low 24 percent of marketers create and test hypotheses. Marketers are missing the opportunity to collect real data and improve customers…

    Chris Lucas/ Convince and Convertin Twitter How To's- 13 readers -
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