How To Calculate Ltv

  • How to Calculate the Lifetime Value of Your Mobile App User

    … or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is the calculated profit that a customer will provide your company. LTV is not limited to a transaction or annual amount, it includes the profit achieved for the duration of your relationship with the customer. What’s the formula to calculate LTV? Where: LTV = Lifetime…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
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