How-To Content

  • How to Create How-To Content That Doesn’t Suck

    …. If you’re looking for organic traffic, I’d recommend a quick search engine results page (SERP) analysis; if you’re curious about social distribution and engagement, a tool like BuzzSumo works best. I include three components when conducting an audit: format, intent, and average word count. These variables will help you quickly identify what’s already been…

    The Content Strategistin Social Content How To's- 43 readers -
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