How To Guides

    • A Guide To Bing Ads Shopping Campaigns

      April 19, 2017 With product ads continuing to see growth year-over-year, it’s vital that advertisers utilize Shopping campaigns now more than ever. Not only do they drive additional revenue but they boost a brand’s presence on the search results page. Last week, I had the privilege to speak on a webinar about Bing Shopping with Rachel Rogowin from Microsoft that can be found here.

      PPC Hero- 11 readers -
  • A step-by-step guide to developing your 2017 digital marketing strategy

    … multiple platforms produces a Frankensteinian mashup of apples and oranges. This also tends to lead to double-counting conversions that multiple platforms contributed to and therefore took full credit for, as opposed to an attribution model that shows cross-channel impact. Device performance & accountability It is important to understand…

    Amy Bishop/ Marketing Land- 22 readers -
  • Content-specific chat prompts: Unlocking the power of conversation

    … Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more. Think about it: people love to buy from companies and people that they feel connected to. That’s why content is such a great marketing…

    Marketing Landin Social Content- 13 readers -
  • Linking Up With LinkedIn: A Beginner’s Guide

    … their budgets on LinkedIn over the next 12 months. During that same time period, it is safe to expect some major developments to the platform following its acquisition by Microsoft. With this in mind, we’ve outlined a complete beginners guide that will help you tap into the potential of LinkedIn ads. Finding The Right Fit Simply put, LinkedIn Ads…

    PPC Heroin Social Paid Search Display- 18 readers -
  • Perfecting the pass from marketing to sales

    … Hut… hut… hike! “Marketing’s got the lead! He signals to sales! Sales is in the end zone! Could this be it? The pass is up and… nope, it’s another incomplete pass.” Sound familiar? If your answer is “yes,” you’re not alone. But why does this happen? Bad sales? I mean, if marketing got a lead then it did its part, right? It’s possible. There…

    Marketing Land- 10 readers -
  • The big picture guide to local SEO: ranking in 2016 & beyond

    … and small businesses, it is not terribly actionable on its own. My intention here is to clearly explain what each of these factors means and how you can use this information to rank your business in the local results (localized organic and the local pack). And sure, we all know that Google My Business, citations and local specific optimization of your…

    Marketing Landin SEO- 16 readers -
  • 5 ways to maintain your SEO ranking

    … Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your website, it’s impossible to convert them into prospects and loyal, long-term customers. When you establish yourself as an authority through the lens of Google, it will increase your visibility in search engine…

    Daniel Faggella/ Marketing Landin SEO- 25 readers -
    Earlier about the same topic:
  • The 5 best digital marketing courses for the modern-day marketer

    … and reviewed the best digital marketing training courses from around the world to help you build a successful career in the field. Simplilearn’s Full Stack Digital Marketer Masters Program The Full Stack Digital Marketer Masters Program aims to get you industry-ready with the skillset of a complete marketer for digital platforms through an expert…

    Marketing Landin Social SEO- 30 readers -
  • Performing a manual backlink audit, step by step

    … of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Dave Davies founded Beanstalk Internet Marketing, Inc. in 2004 after working in the industry for 3 years and is its active CEO. He is a well-published author and has spoken on the subject of organic SEO at a number of conferences, including a favorite, SMX Advanced. Dave writes regularly on Beanstalk's blog and is a monthly contributor here on Search Engine Land. (Some images used under license from Shutterstock.com.)…

    Dave Davies/ Marketing Landin SEO- 12 readers -
  • Data-Led Inbound Marketing, Part 2

    … the ground up. I’ll share the outputs of that analysis, using our surfing key phrase sets to show the types of inbound content triggered by the analysis. And I’ll discuss how to embed them into a broader campaign planner to provide a performance-driven SEO planner you and your team can work through. [Read the full article on Search Engine Land.] Some…

    Chris Liversidge/ Marketing Landin SEO- 26 readers -
    Earlier about the same topic:
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