How To Guides

    • How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure

      There are multiple approaches and strategies to organizing Shopping campaigns for PPC. All of these will vary greatly depending on the brand, the number of products, the price of products, the type of products, feed organization, and the list keeps going. However, I have narrowed account-wide Shopping structures down to two options.

      PPC Hero- 4 readers -
  • How To Pair The New Supermetrics Native Connectors To Data Studio

    … in reporting. These include Facebook Ads, Instagram Ads, Twitters Ads, Bing Ads, LinkedIn Ads, and Adobe Analytics to name a few of the new connectors. Connecting Supermetrics to Data Studio Getting the connectors into place is easy. Data Studio has created a community of connectors to import data from non-Google sources. The hardest step is getting…

    PPC Heroin How To's- 14 readers -
  • How To Explain PPC To A Non-PPCer

    …, acquaintances, and your Aunt Marge whom you’ve already explained PPC to a dozen times. Sometimes, you’ll find yourself speaking with a tech savvy person with a marketing or business background that completely gets it. However, the reactions you usually receive fall into the following buckets: Disinterest Confusion Annoyance (if they make…

    PPC Heroin Paid Search How To's- 15 readers -
  • A Guide To Bing Ads Shopping Campaigns

    … frequently depending on how often products are updated. Creating Your Shopping Catalog Once you have created your merchant center, you can begin creating your shopping catalog (also called a shopping feed) and ensure that it’s up-to-date with the most accurate information. There are two options when creating your feed. If you have a Google Shopping…

    PPC Hero- 21 readers -
  • 2017: The Year You Launch Your Video Ads

    … video ads will equate to approximately 54% of the total desktop display ad market. What is causing this strong growth projection? This is partly due to an echo effect of seeing more video content on the social platforms that we use daily, for example, Facebook invested early in promoting live video posts. The rise in ephemeral videos through…

    PPC Heroin Social Paid Search Facebook YouTube- 25 readers -
  • A step-by-step guide to developing your 2017 digital marketing strategy

    …, you know your sales cycle. As you plan your marketing strategy, be sure to account for the different steps in the cycle and how you intend to facilitate movement throughout the funnel. Things to consider: How can you drive additional low-funnel traffic? How long does it typically take for consumers to move through the cycle? Where are consumers…

    Amy Bishop/ Marketing Land- 25 readers -
  • Content-specific chat prompts: Unlocking the power of conversation

    … Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more. Think about it: people love to buy from companies and people that they feel connected to. That’s why content is such a great marketing…

    Marketing Landin Social Content- 17 readers -
  • Linking Up With LinkedIn: A Beginner’s Guide

    … their budgets on LinkedIn over the next 12 months. During that same time period, it is safe to expect some major developments to the platform following its acquisition by Microsoft. With this in mind, we’ve outlined a complete beginners guide that will help you tap into the potential of LinkedIn ads. Finding The Right Fit Simply put, LinkedIn Ads…

    PPC Heroin Social Paid Search Display- 23 readers -
  • Perfecting the pass from marketing to sales

    … QuickBooks so I can cut out the time and mistakes of transferring information by hand. Stevie Salesman: I can see how that would be a problem. Joe Customer: I was reading about you guys online. Do you think you could get my accounts to talk to each other? Stevie Salesman: We can definitely do that! Our programmers work on custom orders like that all…

    Marketing Land- 12 readers -
  • The big picture guide to local SEO: ranking in 2016 & beyond

    … and small businesses, it is not terribly actionable on its own. My intention here is to clearly explain what each of these factors means and how you can use this information to rank your business in the local results (localized organic and the local pack). And sure, we all know that Google My Business, citations and local specific optimization of your…

    Marketing Landin SEO- 21 readers -
  • 5 ways to maintain your SEO ranking

    … queries. But what happens after you’ve earned yourself a top spot in Google search results pages? Contrary to popular belief, ranking for particular keywords is only half the battle. The core tenets of SEO are constantly evolving, and marketers need to stay up to date with the latest trends. Today, I am going to talk about how you can sustain…

    Daniel Faggella/ Marketing Landin SEO- 29 readers -
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  • The 5 best digital marketing courses for the modern-day marketer

    … Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to invest tens of thousands of dollars and commit years of your life to get a degree in each discipline, you need a faster, more effective way to close…

    Marketing Landin Social SEO- 36 readers -
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