How To Guides

  • A step-by-step guide to developing your 2017 digital marketing strategy

    … multiple platforms produces a Frankensteinian mashup of apples and oranges. This also tends to lead to double-counting conversions that multiple platforms contributed to and therefore took full credit for, as opposed to an attribution model that shows cross-channel impact. Device performance & accountability It is important to understand…

    Amy Bishop/ Marketing Land- 17 readers -
  • Content-specific chat prompts: Unlocking the power of conversation

    … Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more. Think about it: people love to buy from companies and people that they feel connected to. That’s why content is such a great marketing…

    Marketing Landin Social Content- 11 readers -
  • Linking Up With LinkedIn: A Beginner’s Guide

    … October 26, 2016 Social advertising has quickly become an integral part of a complete digital marketing strategy. In the recent 2016 edition of The State Of PPC, this sentiment is supported by 65% of brands and 83% of agencies who tout social advertising as the most important aspect of the digital marketing industry over the past 12 months…

    PPC Heroin Social Paid Search Display- 12 readers -
  • Perfecting the pass from marketing to sales

    … to wonder whether or not those claims are also producing more sales. Unfortunately, while those claims may produce more leads, they also produce leads with unrealistic expectations — resulting in happy marketers, but upset sales people and customers. Whether you meant to or not, guess what you just started marketing… So, how do you know when marketing…

    Marketing Land- 8 readers -
  • The big picture guide to local SEO: ranking in 2016 & beyond

    … and small businesses, it is not terribly actionable on its own. My intention here is to clearly explain what each of these factors means and how you can use this information to rank your business in the local results (localized organic and the local pack). And sure, we all know that Google My Business, citations and local specific optimization of your…

    Marketing Landin SEO- 12 readers -
  • 5 ways to maintain your SEO ranking

    … queries. But what happens after you’ve earned yourself a top spot in Google search results pages? Contrary to popular belief, ranking for particular keywords is only half the battle. The core tenets of SEO are constantly evolving, and marketers need to stay up to date with the latest trends. Today, I am going to talk about how you can sustain…

    Daniel Faggella/ Marketing Landin SEO- 19 readers -
    Earlier about the same topic:
  • The 5 best digital marketing courses for the modern-day marketer

    … the skills gap and keep yourself relevant in a changing market. Experience can only take you so far — the dynamic nature of the world we live in has made specialized training a must. If you’re a marketer who wants to stay competitive, you’ve got to keep your digital marketing skills on the cutting edge. So what are your options? We’ve handpicked…

    Marketing Landin Social SEO- 25 readers -
  • Data-Led Inbound Marketing, Part 2

    … This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create weighted segment reports that allow you to better target inbound link building campaigns. This time, I’d like to focus on quantifying actions and impact so you can build data-led inbound strategies from…

    Chris Liversidge/ Marketing Landin SEO- 23 readers -
    Earlier about the same topic:
  • Create A Killer PPC Strategy With This 3-Step Process

    … Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are missing one critical component: a coherent strategy. Without a solid strategy, how can we ever employ the correct set of tactics to effect positive outcomes for our PPC accounts? Today, I’m going share a process…

    Jeff Baum/ Marketing Landin Paid Search- 26 readers -
  • How To Localize Google Search Results

    … location” may give you a little hope; there’s an answer box, and even a support article entitled, “Change your location on Google.” Problem solved? Unfortunately, no. Google’s idea of being helpful is telling you how to change the auto-detected search location (usually by IP) to a “more precise” location they select for you, usually based on search…

    Marketing Landin Google How To's- 18 readers -
    Earlier about the same topic:
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