How To Guides

  • Perfecting the pass from marketing to sales

    … Hut… hut… hike! “Marketing’s got the lead! He signals to sales! Sales is in the end zone! Could this be it? The pass is up and… nope, it’s another incomplete pass.” Sound familiar? If your answer is “yes,” you’re not alone. But why does this happen? Bad sales? I mean, if marketing got a lead then it did its part, right? It’s possible. There…

    Marketing Land- 6 readers -
  • The big picture guide to local SEO: ranking in 2016 & beyond

    … and small businesses, it is not terribly actionable on its own. My intention here is to clearly explain what each of these factors means and how you can use this information to rank your business in the local results (localized organic and the local pack). And sure, we all know that Google My Business, citations and local specific optimization of your…

    Marketing Landin SEO- 10 readers -
  • 5 ways to maintain your SEO ranking

    … queries. But what happens after you’ve earned yourself a top spot in Google search results pages? Contrary to popular belief, ranking for particular keywords is only half the battle. The core tenets of SEO are constantly evolving, and marketers need to stay up to date with the latest trends. Today, I am going to talk about how you can sustain…

    Daniel Faggella/ Marketing Landin SEO- 15 readers -
    Earlier about the same topic:
  • The 5 best digital marketing courses for the modern-day marketer

    … including PPC, web analytics, SEO, content and email; monthly mentoring sessions by experts; on-the-go learning with Android and iOS apps; and Masters Program certificate from Simplilearn. The Masters Program comes with an expert-curated learning path, which is a step-by-step plan to gain the skill set of a digital marketer capable of managing…

    Marketing Landin Social SEO- 22 readers -
  • Data-Led Inbound Marketing, Part 2

    … This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create weighted segment reports that allow you to better target inbound link building campaigns. This time, I’d like to focus on quantifying actions and impact so you can build data-led inbound strategies from…

    Chris Liversidge/ Marketing Landin SEO- 21 readers -
    Earlier about the same topic:
  • Create A Killer PPC Strategy With This 3-Step Process

    … Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are missing one critical component: a coherent strategy. Without a solid strategy, how can we ever employ the correct set of tactics to effect positive outcomes for our PPC accounts? Today, I’m going share a process…

    Jeff Baum/ Marketing Landin Paid Search- 23 readers -
  • How To Localize Google Search Results

    … location” may give you a little hope; there’s an answer box, and even a support article entitled, “Change your location on Google.” Problem solved? Unfortunately, no. Google’s idea of being helpful is telling you how to change the auto-detected search location (usually by IP) to a “more precise” location they select for you, usually based on search…

    Marketing Landin Google How To's- 15 readers -
    Earlier about the same topic:
  • 4 Types of Evergreen Content Your Brand Needs to Thrive

    …. As a marketer or entrepreneur who makes a living by creating powerful content, how can you rise above the noise and create share worthy items that add value? The answer is evergreen content, and it comes in a variety of forms. Consider These 4 Types of Evergreen Content Before diving in to the common types of evergreen content, it should be noted…

    Larry Alton/ Relevancein Content- 16 readers -
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