How To Guides

  • A Guide To Bing Ads Shopping Campaigns

    … April 19, 2017 With product ads continuing to see growth year-over-year, it’s vital that advertisers utilize Shopping campaigns now more than ever. Not only do they drive additional revenue but they boost a brand’s presence on the search results page. Last week, I had the privilege to speak on a webinar about Bing Shopping with Rachel Rogowin…

    PPC Hero- 12 readers -
  • A step-by-step guide to developing your 2017 digital marketing strategy

    … We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t already. To put together a comprehensive marketing plan, there are certain details that should be taken into consideration. Below is an outline of the analyses and components that should factor…

    Amy Bishop/ Marketing Land- 22 readers -
  • Content-specific chat prompts: Unlocking the power of conversation

    … Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more. Think about it: people love to buy from companies and people that they feel connected to. That’s why content is such a great marketing…

    Marketing Landin Social Content- 13 readers -
  • Linking Up With LinkedIn: A Beginner’s Guide

    … their budgets on LinkedIn over the next 12 months. During that same time period, it is safe to expect some major developments to the platform following its acquisition by Microsoft. With this in mind, we’ve outlined a complete beginners guide that will help you tap into the potential of LinkedIn ads. Finding The Right Fit Simply put, LinkedIn Ads…

    PPC Heroin Social Paid Search Display- 19 readers -
  • Perfecting the pass from marketing to sales

    … to wonder whether or not those claims are also producing more sales. Unfortunately, while those claims may produce more leads, they also produce leads with unrealistic expectations — resulting in happy marketers, but upset sales people and customers. Whether you meant to or not, guess what you just started marketing… So, how do you know when marketing…

    Marketing Land- 11 readers -
  • The big picture guide to local SEO: ranking in 2016 & beyond

    … and small businesses, it is not terribly actionable on its own. My intention here is to clearly explain what each of these factors means and how you can use this information to rank your business in the local results (localized organic and the local pack). And sure, we all know that Google My Business, citations and local specific optimization of your…

    Marketing Landin SEO- 18 readers -
  • 5 ways to maintain your SEO ranking

    … queries. But what happens after you’ve earned yourself a top spot in Google search results pages? Contrary to popular belief, ranking for particular keywords is only half the battle. The core tenets of SEO are constantly evolving, and marketers need to stay up to date with the latest trends. Today, I am going to talk about how you can sustain…

    Daniel Faggella/ Marketing Landin SEO- 27 readers -
    Earlier about the same topic:
  • The 5 best digital marketing courses for the modern-day marketer

    … Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to invest tens of thousands of dollars and commit years of your life to get a degree in each discipline, you need a faster, more effective way to close…

    Marketing Landin Social SEO- 35 readers -
  • Data-Led Inbound Marketing, Part 2

    … This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create weighted segment reports that allow you to better target inbound link building campaigns. This time, I’d like to focus on quantifying actions and impact so you can build data-led inbound strategies from…

    Chris Liversidge/ Marketing Landin SEO- 29 readers -
    Earlier about the same topic:
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