How To Guides

    • A step-by-step guide to developing your 2017 digital marketing strategy

      We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t already. To put together a comprehensive marketing plan, there are certain details that should be taken into consideration. Below is an outline of the analyses and components that should factor into the foundation of your strategy.

      Amy Bishop/ Marketing Land- 17 readers -
  • Content-specific chat prompts: Unlocking the power of conversation

    … Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more. Think about it: people love to buy from companies and people that they feel connected to. That’s why content is such a great marketing…

    Marketing Landin Social Content- 11 readers -
  • Linking Up With LinkedIn: A Beginner’s Guide

    … their budgets on LinkedIn over the next 12 months. During that same time period, it is safe to expect some major developments to the platform following its acquisition by Microsoft. With this in mind, we’ve outlined a complete beginners guide that will help you tap into the potential of LinkedIn ads. Finding The Right Fit Simply put, LinkedIn Ads…

    PPC Heroin Social Paid Search Display- 11 readers -
  • Perfecting the pass from marketing to sales

    … QuickBooks so I can cut out the time and mistakes of transferring information by hand. Stevie Salesman: I can see how that would be a problem. Joe Customer: I was reading about you guys online. Do you think you could get my accounts to talk to each other? Stevie Salesman: We can definitely do that! Our programmers work on custom orders like that all…

    Marketing Land- 8 readers -
  • The big picture guide to local SEO: ranking in 2016 & beyond

    … and small businesses, it is not terribly actionable on its own. My intention here is to clearly explain what each of these factors means and how you can use this information to rank your business in the local results (localized organic and the local pack). And sure, we all know that Google My Business, citations and local specific optimization of your…

    Marketing Landin SEO- 11 readers -
  • 5 ways to maintain your SEO ranking

    … queries. But what happens after you’ve earned yourself a top spot in Google search results pages? Contrary to popular belief, ranking for particular keywords is only half the battle. The core tenets of SEO are constantly evolving, and marketers need to stay up to date with the latest trends. Today, I am going to talk about how you can sustain…

    Daniel Faggella/ Marketing Landin SEO- 19 readers -
    Earlier about the same topic:
  • The 5 best digital marketing courses for the modern-day marketer

    … including PPC, web analytics, SEO, content and email; monthly mentoring sessions by experts; on-the-go learning with Android and iOS apps; and Masters Program certificate from Simplilearn. The Masters Program comes with an expert-curated learning path, which is a step-by-step plan to gain the skill set of a digital marketer capable of managing…

    Marketing Landin Social SEO- 25 readers -
  • Performing a manual backlink audit, step by step

    … of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Dave Davies founded Beanstalk Internet Marketing, Inc. in 2004 after working in the industry for 3 years and is its active CEO. He is a well-published author and has spoken on the subject of organic SEO at a number of conferences, including a favorite, SMX Advanced. Dave writes regularly on Beanstalk's blog and is a monthly contributor here on Search Engine Land. (Some images used under license from Shutterstock.com.)…

    Dave Davies/ Marketing Landin SEO- 7 readers -
  • Data-Led Inbound Marketing, Part 2

    … the ground up. I’ll share the outputs of that analysis, using our surfing key phrase sets to show the types of inbound content triggered by the analysis. And I’ll discuss how to embed them into a broader campaign planner to provide a performance-driven SEO planner you and your team can work through. [Read the full article on Search Engine Land.] Some…

    Chris Liversidge/ Marketing Landin SEO- 22 readers -
    Earlier about the same topic:
  • Create A Killer PPC Strategy With This 3-Step Process

    … Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are missing one critical component: a coherent strategy. Without a solid strategy, how can we ever employ the correct set of tactics to effect positive outcomes for our PPC accounts? Today, I’m going share a process…

    Jeff Baum/ Marketing Landin Paid Search- 25 readers -
  • How To Localize Google Search Results

    … location” may give you a little hope; there’s an answer box, and even a support article entitled, “Change your location on Google.” Problem solved? Unfortunately, no. Google’s idea of being helpful is telling you how to change the auto-detected search location (usually by IP) to a “more precise” location they select for you, usually based on search…

    Marketing Landin Google How To's- 17 readers -
    Earlier about the same topic:
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