How To Guides

  • A step-by-step guide to developing your 2017 digital marketing strategy

    …, you know your sales cycle. As you plan your marketing strategy, be sure to account for the different steps in the cycle and how you intend to facilitate movement throughout the funnel. Things to consider: How can you drive additional low-funnel traffic? How long does it typically take for consumers to move through the cycle? Where are consumers…

    Amy Bishop/ Marketing Land- 18 readers -
  • Content-specific chat prompts: Unlocking the power of conversation

    … Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more. Think about it: people love to buy from companies and people that they feel connected to. That’s why content is such a great marketing…

    Marketing Landin Social Content- 12 readers -
  • Linking Up With LinkedIn: A Beginner’s Guide

    … with an inventory severely limited compared to that of other social networks. In order to ensure there is value in such an investment, self-select after meeting the following requirements: Available Budget – LinkedIn is a true asset for clients seeking highly targeted expansion. High Funnel Expectations – Like all non-retargeting display advertising…

    PPC Heroin Social Paid Search Display- 16 readers -
  • Perfecting the pass from marketing to sales

    … QuickBooks so I can cut out the time and mistakes of transferring information by hand. Stevie Salesman: I can see how that would be a problem. Joe Customer: I was reading about you guys online. Do you think you could get my accounts to talk to each other? Stevie Salesman: We can definitely do that! Our programmers work on custom orders like that all…

    Marketing Land- 10 readers -
  • The big picture guide to local SEO: ranking in 2016 & beyond

    … and small businesses, it is not terribly actionable on its own. My intention here is to clearly explain what each of these factors means and how you can use this information to rank your business in the local results (localized organic and the local pack). And sure, we all know that Google My Business, citations and local specific optimization of your…

    Marketing Landin SEO- 15 readers -
  • 5 ways to maintain your SEO ranking

    … queries. But what happens after you’ve earned yourself a top spot in Google search results pages? Contrary to popular belief, ranking for particular keywords is only half the battle. The core tenets of SEO are constantly evolving, and marketers need to stay up to date with the latest trends. Today, I am going to talk about how you can sustain…

    Daniel Faggella/ Marketing Landin SEO- 23 readers -
    Earlier about the same topic:
  • The 5 best digital marketing courses for the modern-day marketer

    … Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to invest tens of thousands of dollars and commit years of your life to get a degree in each discipline, you need a faster, more effective way to close…

    Marketing Landin Social SEO- 27 readers -
  • Data-Led Inbound Marketing, Part 2

    … This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create weighted segment reports that allow you to better target inbound link building campaigns. This time, I’d like to focus on quantifying actions and impact so you can build data-led inbound strategies from…

    Chris Liversidge/ Marketing Landin SEO- 25 readers -
    Earlier about the same topic:
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