How To Guides

  • A step-by-step guide to developing your 2017 digital marketing strategy

    …, you know your sales cycle. As you plan your marketing strategy, be sure to account for the different steps in the cycle and how you intend to facilitate movement throughout the funnel. Things to consider: How can you drive additional low-funnel traffic? How long does it typically take for consumers to move through the cycle? Where are consumers…

    Amy Bishop/ Marketing Land- 18 readers -
  • Content-specific chat prompts: Unlocking the power of conversation

    … Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more. Think about it: people love to buy from companies and people that they feel connected to. That’s why content is such a great marketing…

    Marketing Landin Social Content- 12 readers -
  • Linking Up With LinkedIn: A Beginner’s Guide

    …. From Facebook to Twitter, Instagram to Snapchat, social advertising boasts an unparalleled reach while offering targeting tactics unknown to traditional search. While often representing a strong brand awareness play for big brands and retail, the value of social certainly extends to B2B clients. With advertising personas built on a combination…

    PPC Heroin Social Paid Search Display- 14 readers -
  • Perfecting the pass from marketing to sales

    … QuickBooks so I can cut out the time and mistakes of transferring information by hand. Stevie Salesman: I can see how that would be a problem. Joe Customer: I was reading about you guys online. Do you think you could get my accounts to talk to each other? Stevie Salesman: We can definitely do that! Our programmers work on custom orders like that all…

    Marketing Land- 9 readers -
  • The big picture guide to local SEO: ranking in 2016 & beyond

    … and small businesses, it is not terribly actionable on its own. My intention here is to clearly explain what each of these factors means and how you can use this information to rank your business in the local results (localized organic and the local pack). And sure, we all know that Google My Business, citations and local specific optimization of your…

    Marketing Landin SEO- 14 readers -
  • 5 ways to maintain your SEO ranking

    … queries. But what happens after you’ve earned yourself a top spot in Google search results pages? Contrary to popular belief, ranking for particular keywords is only half the battle. The core tenets of SEO are constantly evolving, and marketers need to stay up to date with the latest trends. Today, I am going to talk about how you can sustain…

    Daniel Faggella/ Marketing Landin SEO- 20 readers -
    Earlier about the same topic:
  • The 5 best digital marketing courses for the modern-day marketer

    … the skills gap and keep yourself relevant in a changing market. Experience can only take you so far — the dynamic nature of the world we live in has made specialized training a must. If you’re a marketer who wants to stay competitive, you’ve got to keep your digital marketing skills on the cutting edge. So what are your options? We’ve handpicked…

    Marketing Landin Social SEO- 26 readers -
  • Performing a manual backlink audit, step by step

    … of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Dave Davies founded Beanstalk Internet Marketing, Inc. in 2004 after working in the industry for 3 years and is its active CEO. He is a well-published author and has spoken on the subject of organic SEO at a number of conferences, including a favorite, SMX Advanced. Dave writes regularly on Beanstalk's blog and is a monthly contributor here on Search Engine Land. (Some images used under license from Shutterstock.com.)…

    Dave Davies/ Marketing Landin SEO- 10 readers -
  • Data-Led Inbound Marketing, Part 2

    … This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create weighted segment reports that allow you to better target inbound link building campaigns. This time, I’d like to focus on quantifying actions and impact so you can build data-led inbound strategies from…

    Chris Liversidge/ Marketing Landin SEO- 24 readers -
    Earlier about the same topic:
  • Create A Killer PPC Strategy With This 3-Step Process

    … Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are missing one critical component: a coherent strategy. Without a solid strategy, how can we ever employ the correct set of tactics to effect positive outcomes for our PPC accounts? Today, I’m going share a process…

    Jeff Baum/ Marketing Landin Paid Search- 28 readers -
  • How To Localize Google Search Results

    … location” may give you a little hope; there’s an answer box, and even a support article entitled, “Change your location on Google.” Problem solved? Unfortunately, no. Google’s idea of being helpful is telling you how to change the auto-detected search location (usually by IP) to a “more precise” location they select for you, usually based on search…

    Marketing Landin Google How To's- 21 readers -
    Earlier about the same topic:
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