How To Guides: Content Marketing

    • Is your content share-worthy? 4 questions to ask

      Getting your content picked up by heavy-hitter publishers feels like you’ve struck the content marketing jackpot. You rolled the content creation dice in your hot little hand, threw them down the internet’s green felted table and landed the winning combination to rake in shout-outs from high-rolling digital influencers.

      Marketing Landin Social Content- 9 readers -
    • 8 best practices for contextual campaigns

      Content moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been a focus of my most recent research. Together we’ve looked at some of the benefits brands such as Nestlé, GE, Marantz and Disney are reaping from campaigns that go well beyond “the right message to the right person at the right time.

      Rebecca Lieb/ Marketing Landin Content- 9 readers -
    • How to get more mileage out of the content you create

      Content marketing isn’t easy. It requires time and resources that are often in short supply. Thus, when your brand finds a narrative that resonates with your target audience, it’s vital that you make the most of it. Think of your content as a buffalo. (No, really. Stay with me here.) As you no doubt learned in school, hunting was a vital part to our survival.

      Marketing Landin Content How To's- 11 readers -
  • This major content marketing benefit is worth the wait

    … If you sink enough money into most marketing tactics, you’ll see nearly immediate results. Since content marketing is often an exception to this rule, many marketers mistakenly think their content strategy is ineffective if results don’t come quickly. Content marketing is not a quick fix. If you’re just beginning to execute on a content…

    Marketing Landin Content- 16 readers -
  • Content Audit 102: leveraging data and adjusting strategy

    …? Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Rachel Lindteigen is the Senior Director, Content Marketing for PMX Agency. She leads the team in Scottsdale, AZ. Rachel has over twenty years of content writing, editing and strategy…

    Rachel Lindteigen/ Marketing Landin Content- 7 readers -
  • How to overcome the hardest parts of curating content for thought leadership

    … Curating content can have a huge impact on your personal brand and thought leadership credibility. By repackaging and posting superb, fresh and memorable content produced by others within your industry, you’re able to position yourself as an in-the-know influencer yourself, share new ideas, expose your perspective to new audiences and build…

    Marketing Landin Content- 10 readers -
  • 16 experts share how to boost results from your current content marketing

    … We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see results. That could be for many reasons: lack of executive buy-in, inconsistent publication schedules, loose internal governance processes or a dearth of internal content creators. Whatever the reason…

    Marketing Landin Content- 14 readers -
  • The art of content creation and the science of measurement

    … Half of all B2B and B2C companies say they will increase their spending related to content marketing in the coming year. This growth means there will be even more content, more competition and higher standards for those who want to succeed. From the consumer standpoint, the online content world has seen shifts in levels of interest…

    Jim Yu/ Marketing Landin Content- 12 readers -
  • How I stay motivated to write: Tips for content marketing inspiration

    … of continuing to enjoy writing. Content marketing isn’t writing for writing’s sake Writing for writing’s sake is, to me, the most thankless task in content marketing. And it feels like that sometimes. The need to push out content has all but sucked the romance out of the art — which means it’s even more important to remember that writing starts…

    Marketing Landin Content- 11 readers -
  • 4 marketing trends you need to follow to sell to millennials

    … to millennials is your goal, focusing on Snapchat would be well worth it. 4. GIFs, memes and other visual content If you’re thinking GIFs and memes are getting more and more mainstream, you couldn’t be more right. From big publications to business, everyone is using GIFs and memes to reach out to millennials. Just how big is GIF use online…

    Marketing Land- 23 readers -
  • Content Audit 101: a step-by-step guide

    … A content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element in most programs. Why is a content audit an important part of an overall content marketing strategy? If you don’t know what your current content assets include and which ones are working, how can you determine…

    Rachel Lindteigen/ Marketing Landin Content- 4 readers -
  • The path to one-to-one content marketing

    … If you’re familiar with my column, you know I have generally been focused on direct response, bottom-of-the-funnel (email) marketing that drives the consumer to action. That’s changing (a little). These last-click-attribution type marketing tactics are fun and easy because they are predictable. We know who we are targeting (e.g., email, SMS…

    Marketing Landin Content- 9 readers -
  • How to master content marketing for your e-commerce company

    … will solve their problem. This is a helpful approach in content marketing as well. Instead of writing about your products, think about what problems you can help your audience solve. Insightly does an amazing job with this by creating guides that help their e-commerce audience solve their problems. Over time, they have worked out tools that work…

    Steve Olenski/ Marketing Landin Content- 11 readers -
  • The missing link in your content promotion strategy

    … Whoever told you content marketing is about creating great content… well, they lied to you. Kind of. Content marketing is definitely all about creating content that your audience will find useful. But it also goes way beyond pressing “publish” on a regular basis. Even the great philosophers understood content marketing when they posed…

    Marketing Landin Content- 15 readers -
  • Who should create your content?

    … Something I see clients struggle with regularly is the question, “Who should I trust to create our content?” I get it. It’s hard to know who should speak for your brand. Do you want it to be the marketing team, your agency, a freelancer, a dedicated writer or another option altogether? There are many options, and often, different departments…

    Rachel Lindteigen/ Marketing Landin Content- 9 readers -
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