How To Guides: Content Marketing

    • The rise of bad content marketing advice

      For over a decade now, I’ve had a Google News alert for the term “content marketing.” I set it up around the time I delivered my first keynote on the topic and started to write my first book on the subject. For years, it was a lonely little feed, updated mostly when a small handful of early content marketing-obsessed colleagues (Ann Handley, Lee Odden, Ardath Albee, Kristina ...

      Rebecca Lieb/ Marketing Land- 25 readers -
    • 5 quick web page fixes any blogger can make

      If you are charged with adding content to your organization’s website, then you know that creating a new blog post or web page can require significant time and effort. Do you dread the process of working in your content management system (CMS)? Do you know what to spend time on? Are you paying attention to the right details and optimization strategies? It may take a writer s ...

      Marketing Landin Content- 14 readers -
  • Why UGC should be brands’ New Year’s content resolution in 2017

    Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that content marketers should focus on cultivating this year: using user-generated content (UGC). Simply put, smart brands are creating stories and moments to engage in versus products to push.

    Travis Wright/ Marketing Land- 12 readers -
  • 5 storytelling triggers that spur your readers to take action

    … trying to get them to buy something. We are creatures chained to psychological triggers. Marketing is a mind game. So how do you win at marketing? You win at marketing by capturing someone’s mind. How is this done? The simplest way is through the use of storytelling. I’m going to show you five things you should always remember in order to write…

    Marketing Landin Content- 16 readers -
  • Are you writing too much content?

    … even more interesting! So, if what you’re writing ends up looking like this page (which, incidentally, I split up and rearranged into columns to make it easier to absorb)… … do you honestly think anyone is going to read your content? And even if your customers have a specific question that is answered perfectly in your content, what are the odds…

    Marketing Landin Content- 23 readers -
  • Content marketing ideation: Where do good ideas come from?

    … It’s hard to believe, but we’re already in 2017 … wow. The start of a new year is a great time to review your current content marketing program and see how you’re doing. Is it time to change things up a bit for the new year or are you A-OK just cruising along as is? Let me give you a hint: it’s the former, not the latter in most instances. When…

    Rachel Lindteigen/ Marketing Landin Content- 16 readers -
  • The cure for content shock

    … and an overall downward spiral in your business. Time to switch it up To increase the effectiveness of their content marketing, marketers are trying all kinds of tactics, from changing up their headlines to publishing on new channels. Unfortunately, with the odds stacked so heavily against you, getting your customers to sit up and notice your brand…

    Marketing Landin Content- 21 readers -
  • 5 tips for content marketing success in 2017

    … It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? I know! Anyway, as 2016 draws to a close, I want to get us thinking about how we can improve our content marketing programs in 2017 and beyond. So, here are five tips that will help lead you to success in the new year. 1. Think before you plan Spend…

    Rachel Lindteigen/ Marketing Landin Content- 26 readers -
  • User intent: Why organic content trumps social media

    … airings of shows as permanent website content is to on-demand programming. And we all know what we prefer: DVR content we can pull up if we want, when we want — and we can skip the commercials! How social and content can support each other Social absolutely has a place in content marketing. I believe it’s valuable in promoting the original content…

    Marketing Landin Social Content- 18 readers -
  • Global content marketing: It’s gonna be big!

    … For the past few months, I’ve been interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. (I’ve also been helping some brands build the strategies to make this happen.) Here’s an advance…

    Rebecca Lieb/ Marketing Landin Content- 14 readers -
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