How To Guides: Content Marketing

  • Why it pays to skip the form (and embrace chat)

    …Don't force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and explains how chatbots can help. Please visit Marketing Land for the full article. …

    Marketing Land- 11 readers -
  • 3 reasons I deleted your cold outreach email

    … Andrea, Just wanted to follow up in case this got lost in the shuffle… It didn’t. I simply deleted your first email. Would love to share how ‘Another Company’ can make your team faster, more agile, and more strategic, all while adding time back to your days. Our goal is to help increase performance while eliminating those time sucks…

    Marketing Landin EMail Content- 15 readers -
  • Why choosing a niche helps you produce better content

    … know anything about cars, how much will your readers benefit? Will they learn anything new from you — or in the end, will they feel like their time was wasted by reading a piece of content that told them nothing? Have you ever read a blog post and felt like it was a complete waste of time? What was your reaction? In content marketing, it’s important…

    Rachel Lindteigen/ Marketing Landin Content- 20 readers -
  • How to personalize content for locals

    … website. To create powerful brand templates, determine what details should remain consistent and where the “filler text” should give smaller teams decision-making power. Template models can be applied to website content, social posts, event planning, email marketing campaigns and local sponsorships. Even the NHL is adapting to templates…

    Marketing Landin Content How To's- 21 readers -
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