How To Guides: Content Marketing

    • Are you writing too much content?

      How much content is too much content? Writers have been debating this question for centuries, if not millennia. Back in the 1800s, book authors were paid per page, so literary greats like Victor Hugo literally wrote as much as possible. However, while writing 650,000+ word novels was good for Hugo’s bottom line, there’s a reason why most people prefer the abridged version of ...

      Marketing Landin Content- 21 readers -
    • 5 storytelling triggers that spur your readers to take action

      Every day, countless numbers of potential customers are walking away from buying, clicking, opting in and so on because the content creator wasted an attempt to win over their minds. When you miss an opportunity to capture someone’s mind with your content, chances are, turning that new viewer into a return visitor are slim to none — much less trying to get them to buy something.

      Marketing Landin Content- 16 readers -
    • Why UGC should be brands’ New Year’s content resolution in 2017

      Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that content marketers should focus on cultivating this year: using user-generated content (UGC). Simply put, smart brands are creating stories and moments to engage in versus products to push.

      Travis Wright/ Marketing Landin Content- 11 readers -
  • Content marketing ideation: Where do good ideas come from?

    …, then went to Content Marketing Ideas, and as you can see, Google suggested the following topics: …which led me to write this column on content marketing ideation. Another great tool you can use for topic ideation is Answer The Public. This site lets you enter your keyword ideas and provides you with a list of questions about that topic. Answer…

    Rachel Lindteigen/ Marketing Landin Content- 14 readers -
  • The cure for content shock

    … and an overall downward spiral in your business. Time to switch it up To increase the effectiveness of their content marketing, marketers are trying all kinds of tactics, from changing up their headlines to publishing on new channels. Unfortunately, with the odds stacked so heavily against you, getting your customers to sit up and notice your brand…

    Marketing Landin Content- 20 readers -
  • 5 tips for content marketing success in 2017

    … It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? I know! Anyway, as 2016 draws to a close, I want to get us thinking about how we can improve our content marketing programs in 2017 and beyond. So, here are five tips that will help lead you to success in the new year. 1. Think before you plan Spend…

    Rachel Lindteigen/ Marketing Landin Content- 24 readers -
  • User intent: Why organic content trumps social media

    … I recently presented content marketing workshops to two clients in different states. Each company had a large staff of writers to produce online content, and each approached content differently: Organization A Organization B Seasoned journalists Young professionals with minimal writing skills Writing content with academic tone Writing content…

    Marketing Landin Social Content- 17 readers -
  • Global content marketing: It’s gonna be big!

    … For the past few months, I’ve been interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. (I’ve also been helping some brands build the strategies to make this happen.) Here’s an advance…

    Rebecca Lieb/ Marketing Landin Content- 13 readers -
  • 5 ways to use personalized video in your next marketing campaign

    … Personalized video is the happy, and very effective, marriage of two of today’s hottest marketing trends: personalization and video. We’re personalizing everything these days. From shoes to cars, businesses have discovered that the more something feels uniquely yours, the more likely you are to buy it. The personalization trend in B2B…

    Marketing Land- 17 readers -
  • Here’s why bloggers give up (and how you can stay on track)

    Blogging is challenging — don’t let anyone tell you otherwise. But as they say, nothing worth having comes easy. If you’re going to take the time to launch and grow a blog, you can’t afford to give up prematurely. Here are a few reasons why people give up — and what you can do to stay on track. 1.

    Marketing Land- 16 readers -
  • 8 best practices for contextual campaigns

    … service, social or mobile), then spread more broadly through the organization. Education, knowledge-sharing, agility and empowerment are essential to spark thought and experimentation. Content strategy As with every other form of marketing, content is foundational to context. For contextual campaigns, content strategies must be significantly expanded…

    Rebecca Lieb/ Marketing Landin Content- 16 readers -
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