How To Guides: Display Advertising

  • It’s time for creative to retake center stage

    …Has programmatic put great creative on the back burner? Columnist John Nardone explains why agencies need to put creative at the forefront of their efforts again. Please visit Marketing Land for the full article. …

    Marketing Land- 50 readers -
  • The best ads aren’t ads

    …Everywhere you look, it's become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods marketers are using and why they're effective. Please visit Marketing Land for the full article…

    David Rodnitzky/ Marketing Land- 14 readers -
  • Ad-mageddon! Ad blocking, its impact, and what comes next

    …Contributor Anthony Muller talks with the IAB, publishers, agencies and Adblock Plus to get their perspectives on the rise of ad blocking, its effects on the digital ad ecosystem, and what we can expect to see in the future. Please visit Marketing Land for the full article…

    Marketing Land- 17 readers -
  • In digital, lack of oversight is a major blunder

    …Is the fight against ad fraud too little, too late? Columnist Lewis Gersh believes all is not completely lost if digital advertisers can improve oversight and reduce waste. Please visit Marketing Land for the full article…

    Marketing Land- 11 readers -
  • Using the ‘Russia strategy’ on programmatic

    …There's no question that Russia's meddling with US politics is perturbing, but columnist Kevin Lee believes some of the strategies can be applied to programmatic campaigns. Please visit Marketing Land for the full article. …

    Marketing Land- 14 readers -
  • The 7 rules of respectful marketing

    … ads run in real time, not after the campaign has ended. Put the time into your whitelists and blacklists, as others are doing. While it’s true that the above practices are expensive and difficult, the respect you give and results you get will be well worth it. Why invest in display advertising that’s more likely to hurt your brand and waste your…

    Marketing Landin Display- 24 readers -
  • Attributing affiliate value: Looking beyond consumer journey position

    …. Attributing affiliate value 101 Advertisers working with content publishers, such as influencers and bloggers, need to be able to measure how those publishers — which can often appear toward the beginning of the path to purchase — contribute to revenue. US data from Rakuten Marketing, my employer, shows that of all the orders placed where a customer has…

    Marketing Landin Affiliate Display- 16 readers -
Get the top posts daily into your mailbox!