How To Guides: Email Marketing

  • Personalization in a post-brick-and-mortar world

    … and how often. Recipients love to be in the driver’s seat, so allow them to make the decision on receiving messages, and they will be more likely to engage with the content. Additionally, try implementing birthday emails into your marketing strategy. Birthday emails that offer special deals are one the best ways to send personalized messages…

    Marketing Land- 15 readers -
  • Email shines even brighter with Gmail and Google Wallet

    … and previously unimaginable level, and it’s got ESPs (email service providers) salivating at the possibilities. The email address rules digital. Here’s how: Why is it that Gmail is so confident that email is secure enough to send money from one person to another? Because you know the person on the other end. It’s what makes email the central hub…

    Marketing Landin EMail Google- 16 readers -
  • 3 brands that do email marketing right

    …, eBay and REI (disclosure: Uber and eBay are clients). Here’s how these three retailers provide a good case study in effective email marketing. Uber A portion of Uber’s email traffic is transactional in nature; their emails serve to close the loop on a ride. You step out of an Uber, and within seconds, you receive an email notification informing…

    Marketing Landin EMail- 21 readers -
  • Make me an offer: Rating the effectiveness of common email offers

    … Offers and promotions are the bread and butter of email marketing. Give subscribers a reason — any reason — to act, and it’s all but inevitable that your campaign will become an occasion for brand glory and killer business outcomes, right? We all know it’s not that simple. At Yes Lifecycle Marketing, my employer, our latest research shows…

    Jason Warnock/ Marketing Landin EMail- 21 readers -
  • 6 tips to get subscribers to open marketing emails

    … While there are several email metrics you should track, a vital way to gauge the health of your email program is to monitor your email open rates. If your emails are being met with radio silence, it’s safe to say recipients aren’t taking any next steps. With recipients’ inboxes becoming increasingly inundated with marketing emails, this should…

    Marketing Landin EMail- 10 readers -
  • Email in 2017: Dying platform or still a worthy investment?

    … management solutions. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Len Shneyder is a 15-year email and digital messaging veteran and the VP of Industry Relations at SendGrid. Len serves…

    Marketing Landin EMail- 18 readers -
  • Why email is taking center stage in marketing innovation

    … Most marketers plan to maintain or increase their investments in marketing innovation this year. But here’s the catch: They’re hedging their bets by expanding innovation in reliable channels like email rather than rolling the dice on unproven marketing tactics. Email marketing is a prime target for innovation in 2017 Marketing innovation…

    Jason Warnock/ Marketing Landin EMail- 19 readers -
  • 5 tips for sending an email blast without getting blacklisted

    … maximum efficiency. Below are five tips for sending blasts that will help ensure your email marketing messages get delivered to the most engaged recipients and keep brands off the blacklist. 1. Check your blacklist status regularly Marketers don’t always automatically receive notifications when they’ve been blacklisted, so it’s up to the marketer…

    Marketing Landin EMail- 17 readers -
  • Are you buying #AlternativeEmailFacts as truth?

    … of the truth, we’re in dark times. My colleague, Kevin Mandeville, lightened things up a little by poking some fun at Counselor to the President Kellyanne Conway’s assertion of alternative facts by creating the #AlternativeEmailFacts hashtag. He used the hashtag on some dubious statements about email marketing and encouraged others to join in. And join…

    Marketing Landin EMail- 11 readers -
  • 7 easy wins to add to your email marketing to-do list

    … Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to consumers and that they create great subscriber experiences. With that in mind, here are seven relatively easy wins to consider adding to your email marketing to-do list this year: 1. Use more retina…

    Marketing Landin EMail- 25 readers -
  • 4 ways to win the inbox in 2017

    … For email marketers, a new year provides a fresh start and an opportunity to outperform the year before. But anyone in the marketing game knows that things move fast: Your tried and true solutions likely aren’t evergreen, and the cutting-edge trends that were all the rage last year are already standard practice. Marketers always need to look…

    Marketing Landin EMail- 18 readers -
  • The 12 stages of email marketing’s evolution: Past and future

    …. And those are just the stages that are in our rear-view mirror. Looking ahead… There are nearly as many channel-redefining changes brewing now than we’ve already experienced. Here are some of the trends that will be shaping email marketing in 2017 and in the years beyond: Email 8.0: Big data personalization & machine learning Thanks to data science…

    Marketing Landin EMail- 26 readers -
  • 5 steps to making ‘SENSE’ of early lifecycle marketing

    … greeted with a well-planned first-time buyer program, which you can read more about here in a previous column. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards. …

    Jordan Elkind/ Marketing Landin EMail- 22 readers -
  • Getting the most out of your holiday emails

    … It can be difficult to cut through all of the email noise during the holidays, but there are certain tips all email marketers should follow to get the most out of their campaigns and to provide their subscribers with the messages they’re most interested in receiving. Practicing good email hygiene and customizing messaging based on your…

    Marketing Landin EMail- 12 readers -
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