How To Guides: Email Marketing

    • 6 ways marketers try to manipulate subscribers and why we should stop

      Brands everywhere are embracing customer-centricity, but many relics of brand-centric thinking are still out there. This is definitely the case in email marketing, where we often vilify inbox providers and second-guess our subscribers’ intentions and intelligence. As we approach the New Year, let’s resolve to focus more on serving our subscribers instead of trying to manipul ...

      Marketing Landin EMail- 8 readers -
    • Getting the most out of your holiday emails

      It can be difficult to cut through all of the email noise during the holidays, but there are certain tips all email marketers should follow to get the most out of their campaigns and to provide their subscribers with the messages they’re most interested in receiving. Practicing good email hygiene and customizing messaging based on your subscribers’ past purchase and engageme ...

      Marketing Landin EMail- 7 readers -
  • Mastering the email ecosystem for effective marketing

    …, senders can improve their methods surrounding how they collect email addresses, how and when they send to recipients, and how they choose to remove recipients from lists. Takeaways Before kicking off an email marketing campaign, implement authentication methods and establish the brand’s reputation as a sender by complying with spam policies and best…

    Marketing Landin EMail- 16 readers -
  • The hierarchy of subscriber needs: Key success & failure metrics

    … the appropriate expectations for how many emails the subscriber will receive and what content will be in those emails. The key success metric for respectful email experiences is high open rates. Functional email experiences The next level up is functional experiences, a goal that is particularly difficult in the complex world of email marketing. The basics…

    Marketing Landin EMail- 9 readers -
  • How to find the email personalization sweet spot

    … Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending personalized messages to recipients can be tricky. But understanding purchase behavior, knowing when to withhold information and looking beyond opens and clicks…

    Marketing Landin EMail How To's- 12 readers -
  • The genius of easy-click emails

    … is an email marketing device that drives conversions by simplifying the user response. Instead of overwhelming users with copy and a complex menu of options, easy-click emails plainly and clearly present a single question and two or three visual responses. Easy-click emails make it convenient for users to respond on mobile (which is becoming…

    Jason Warnock/ Marketing Landin EMail- 7 readers -
  • Email marketing in the age of social media

    … Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same time, email marketing has grown more important to marketers and has the highest return on investment of any channel. Both email marketing and social media have…

    Marketing Landin Social EMail- 18 readers -
  • 5 email marketing sound bites (and the deeper meaning behind them)

    … Mail depending on whether you’re using Internet Explorer or Firefox. This email marketing reality can be a tough one for brand managers and graphic artists to swallow, especially if they’ve done a lot of work in print and other traditional media. Rather than striving for an identical experience, try to create a consistent experience — or, even…

    Marketing Landin EMail- 15 readers -
  • 5 steps to optimize the back end of your sales funnel

    … Do you ever feel as if you’re doing everything to boost your email engagement, but your prospects just aren’t buying? Optimizing your inbound marketing regimen for lead generation is no easy task for marketers. Doing so requires creating compelling content that resonates with your target audience, then taking the initiative to promote your…

    Daniel Faggella/ Marketing Landin EMail- 8 readers -
  • Is your email a casualty of the war on spam?

    … In the world of email marketing, deliverability is a core issue. It’s commonly known that when you send an email, it doesn’t always reach the intended recipient. Between the sender and the recipient are intermediaries, namely the internet service providers (ISPs) and email service providers (ESPs), which use a mix of internal algorithms…

    Marketing Landin EMail- 14 readers -
  • 7 steps for re-engaging your email subscribers

    … As the internet and technology have progressed over the years, marketers have realized that the old-school approach of email still generates some of the best bang for the buck. While email is a top generator of marketing dollars, far too many people take a simplistic approach and don’t use it to its full potential. One of the most obvious…

    Marketing Landin EMail- 11 readers -
  • Email marketing is more than just hitting the send button

    … Email marketing continues to reign supreme atop the return-on-investment charts, beating out SEO, content marketing and paid search. When it comes to dollar-for-dollar investments, no other marketing channel beats email. Still, brands can’t expect to hash out lackluster email campaigns, hit the send button, and then just wait for the money…

    Marketing Landin EMail- 11 readers -
  • Why the best email marketing happens when you don’t hit “send”

    … in the first place. And if your email marketing platform integrates with your e-commerce software, you can even use their past browsing or shopping history to offer a special discount that will pique their interest. If you’re not taking advantage of automation, you’re missing out on some of the best-performing emails that you’ll ever send. Your…

    Marketing Landin EMail- 9 readers -
  • What Pokémon Go can teach us about email marketing

    … personalize email copy, and only one-third use customer data to personalize the products and services featured in an email. So how can marketers personalize their emails while delivering an engaging brand experience to people’s smartphones? The answer is AR. It is the email marketing trifecta: mobile, personalized and engaging. How marketers can use…

    Jason Warnock/ Marketing Landin EMail- 10 readers -
  • How to make your email marketing engaging to millennials

    … Millennials spend about six hours a day checking email, according to Adobe. Marketers have the opportunity to capitalize on the amount of time millennials spend reading their emails and maximize their email marketing efforts. But how? To make an impact among millennials, marketers need to break the mold, focus their attention and put…

    Marketing Landin EMail How To's- 7 readers -
  • Marketing PSA: Cold lead generation is spam

    … and irrelevant, others are annoying, and still others are just sad. (If you want me to send you samples, I have hundreds.) And as these cold emails proliferate, I’ve yet to see blowback from the marketing and sales cognoscenti. Believe me, I’ve tried to foment a little bit of feedback on this tactic to no avail. I can no longer stand idly…

    Marketing Landin EMail- 10 readers -
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