How To Guides: Email Marketing

  • Even for email, experience is everything

    …While campaign numbers and email platforms are important, columnist Jose Cebrian believes marketers can't afford to ignore the experience their subscribers are getting. Please visit Marketing Land for the full article. …

    Marketing Landin EMail- 9 readers -
  • 3 reasons I deleted your cold outreach email

    … Andrea, Just wanted to follow up in case this got lost in the shuffle… It didn’t. I simply deleted your first email. Would love to share how ‘Another Company’ can make your team faster, more agile, and more strategic, all while adding time back to your days. Our goal is to help increase performance while eliminating those time sucks…

    Marketing Landin EMail Content- 14 readers -
  • Upgrade your email blasts with four simple tactics

    … Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously, often unsolicited. It’s an effective means of getting attention, but it’s not the type of attention brands should want. Like a man on a soapbox screaming into a megaphone, the email blasts annoy rather than inform…

    Marketing Landin EMail- 15 readers -
  • Reducing chaos and stress in email marketing

    … emergencies are rare and need to be acted on when they occur. But for normal email marketing, we can all benefit from more planning for both normal workloads and peak times such as holiday, back to school, Super Bowl and others. The key is to understand what you’re going to need to hit your numbers, but also to plan for some contingencies in case you…

    Marketing Landin EMail- 13 readers -
  • How to grow your email marketing list without resorting to shortcuts

    … lists has the opposite effect. Purchasing an email list actually damages brand reputation and decreases the chance of engaging with the right customers. So how can you grow your list the right way? Not purchasing existing lists is the first step. But there are many other ways to grow your email subscriber base organically. Here are three to get…

    Marketing Landin EMail How To's- 15 readers -
  • Email vs. social: Which works best for B2C?

    … If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and effective results? Email and social media are two completely different beasts…

    Jordan Kasteler/ Marketing Landin Social EMail- 19 readers -
  • Personalization in a post-brick-and-mortar world

    … and how often. Recipients love to be in the driver’s seat, so allow them to make the decision on receiving messages, and they will be more likely to engage with the content. Additionally, try implementing birthday emails into your marketing strategy. Birthday emails that offer special deals are one the best ways to send personalized messages…

    Marketing Land- 19 readers -
  • Email shines even brighter with Gmail and Google Wallet

    … and previously unimaginable level, and it’s got ESPs (email service providers) salivating at the possibilities. The email address rules digital. Here’s how: Why is it that Gmail is so confident that email is secure enough to send money from one person to another? Because you know the person on the other end. It’s what makes email the central hub…

    Marketing Landin EMail Google- 24 readers -