How To Guides: Local Marketing

    • How to personalize content for locals

      In late 2016, some hockey fans were pretty miffed with the NHL. It wasn’t because of a certain call in a game or a particular player’s draft standing. It was about their team iPhone and Android apps — or more specifically, it was about the fact that their team apps had been redirected to a one-size-fits-all NHL app.

      Marketing Landin Content How To's- 17 readers -
  • 8 tips from 7 months of local sponsorship marketing

    Coca-Cola "Why We Sponsor" worldwide campaign. With Orchestral FilmScore composed by: Federico Jusid Agency: McCann Worldsgroup/ McCann Spain Las hazañas de los mejores deportistas de la historia han provocado un efecto dominó en la sociedad, logrando que millones de personas prac ...

    Marketing Land- 10 readers -
  • 4 digital marketing tactics for local reach

    … demographic with location, and targeting needs to be on point. Automating local listings and AdWords campaigns is a step in the right direction, but what about the types of campaigns that can’t be robotized? How does a brand get personal from 2,000 miles away? This post will offer four campaign ideas that optimize local marketing efforts for target…

    Marketing Land- 20 readers -
  • Why big brands sponsor Little League (and why you might want to, too)

    … Whether you’re a local business looking for more walk-ins or a startup launching in select regions across the US, your marketing team needs to access people who live, work, eat and play locally to your target city. Sponsorships of events and nonprofits provide this way “in” to a local community. They’re personal and relaxed, and they’re…

    Marketing Land- 16 readers -
  • The big picture guide to local SEO: ranking in 2016 & beyond

    … and small businesses, it is not terribly actionable on its own. My intention here is to clearly explain what each of these factors means and how you can use this information to rank your business in the local results (localized organic and the local pack). And sure, we all know that Google My Business, citations and local specific optimization of your…

    Marketing Landin SEO- 21 readers -
  • How To Localize Google Search Results

    … location” may give you a little hope; there’s an answer box, and even a support article entitled, “Change your location on Google.” Problem solved? Unfortunately, no. Google’s idea of being helpful is telling you how to change the auto-detected search location (usually by IP) to a “more precise” location they select for you, usually based on search…

    Marketing Landin Google How To's- 21 readers -
    Earlier about the same topic:
  • Definitive Guide To Duplicate Research For Local SEO

    … Marketing Land. Staff authors are listed here. About The Author Joy Hawkins is a Local SEO expert who is a part of Google's Top Contributor program & MapMaker Regional Leads program. She regularly contributes to many online communities in the Local SEO world, including the Google My Business forum (Top Contributor), the Local Search Forum…

    Marketing Landin SEO- 13 readers -
  • Click-to-Call & Paid Search: Best Practices And Secrets From The Pros

    … Research from Google has shown that the most common response to a mobile, local search is a phone call. Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing. In fact, consumers are expected to click-to-call directly from paid search ads to the tune of $4 billion in advertising spend in 2016. How does a marketer…

    Marketing Landin Paid Search- 19 readers -
  • 3 Ways To Maximize Data And Increase Engagement Across Email Communications

    … With Web-based communications infiltrating all aspects of life, email has become one of the best ways for businesses to communicate with their users. Knowing how to best communicate and market goods and services to customers via email is key to business success and expansion. No matter what type of marketing email you’re sending — whether…

    Marketing Landin EMail- 18 readers -
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