How To Guides: Local Marketing

  • How to personalize content for locals

    … website. To create powerful brand templates, determine what details should remain consistent and where the “filler text” should give smaller teams decision-making power. Template models can be applied to website content, social posts, event planning, email marketing campaigns and local sponsorships. Even the NHL is adapting to templates…

    Marketing Landin Content How To's- 20 readers -
  • 8 tips from 7 months of local sponsorship marketing

    Coca-Cola "Why We Sponsor" worldwide campaign. With Orchestral FilmScore composed by: Federico Jusid Agency: McCann Worldsgroup/ McCann Spain www.federicojusid.com Las hazañas de los mejores deportistas de la historia han provocado un efecto dominó en la sociedad, logrando que millones de personas prac ...

    Marketing Land- 10 readers -
  • 4 digital marketing tactics for local reach

    … Local marketing campaigns can feel like endless rounds of “Where’s Waldo?” — getting granular on the beach, in the mountains, at the circus and so on, leading to blurry eyes and a fuzzy return on investment. A 2015 study by Balihoo, a marketing automation agency, found that more than half of marketers believed the ROI of local campaigns…

    Marketing Land- 20 readers -
  • Why big brands sponsor Little League (and why you might want to, too)

    … Whether you’re a local business looking for more walk-ins or a startup launching in select regions across the US, your marketing team needs to access people who live, work, eat and play locally to your target city. Sponsorships of events and nonprofits provide this way “in” to a local community. They’re personal and relaxed, and they’re…

    Marketing Land- 18 readers -
  • The big picture guide to local SEO: ranking in 2016 & beyond

    … and small businesses, it is not terribly actionable on its own. My intention here is to clearly explain what each of these factors means and how you can use this information to rank your business in the local results (localized organic and the local pack). And sure, we all know that Google My Business, citations and local specific optimization of your…

    Marketing Landin SEO- 21 readers -
  • How To Localize Google Search Results

    In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries. As search results have become increasingly localized, this significantly limits consumers’ ability to see results for any other location than their own. Whether you’re a search pro who needs to see clients’ search results as returned within ...

    Marketing Land- 21 readers -
    Earlier about the same topic:
  • Definitive Guide To Duplicate Research For Local SEO

    … Marketing Land. Staff authors are listed here. About The Author Joy Hawkins is a Local SEO expert who is a part of Google's Top Contributor program & MapMaker Regional Leads program. She regularly contributes to many online communities in the Local SEO world, including the Google My Business forum (Top Contributor), the Local Search Forum…

    Marketing Landin SEO- 13 readers -