How To Guides: Marketing Analytics

  • Four ways to fix the social data disconnect

    …When companies try to use social data for providing insights, they very often fail. Contributor Nate Elliott offers four ways to fix this problem. Please visit Marketing Land for the full article. …

    Marketing Land- 16 readers -
  • Bounce rate: Important metric or junk data?

    …For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K'necht explains how you can put bounce rate into context to give it greater meaning. Please visit Marketing Land for the full article. …

    Alan K'necht/ Marketing Land- 12 readers -
  • Deck the halls with boughs of data

    …How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data to personalize the shopping experience. Please visit Marketing Land for the full article. …

    Marketing Land- 6 readers -
  • 3 ways to leverage location this holiday season

    …With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help. Please visit Marketing Land for the full article. …

    Marketing Land- 8 readers -
  • Retailers: Here are the building blocks for winning the digital shelf

    … “How should we analyze our online sales presence?” Every company that sells online goes through several stages of thought to answer this question. On the data side, perhaps they initially stick to familiar in-store metrics, before eventually moving to new web-centric, customized data points. In terms of staffing the management and analysis…

    Andrew Waber/ Marketing Land- 29 readers -
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