How To Guides: Marketing Strategy

  • Why it pays to skip the form (and embrace chat)

    …Don't force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and explains how chatbots can help. Please visit Marketing Land for the full article. …

    Marketing Land- 11 readers -
  • The new CMO role in digital commerce

    …In a shifting retail landscape, businesses are increasingly looking for CMOs with both leadership and digital commerce chops. Columnist Andrew Waber discusses the common skill sets that go hand-in-hand with that kind of position. Please visit Marketing Land for the full article…

    Andrew Waber/ Marketing Land- 7 readers -
  • The holy grail of engagement starts with your employees

    … Jack Welch, the legendary former chairman and CEO of General Electric, nailed it when he told the Kansas City Business Journal, “There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow.” It’s a good bet…

    Marketing Land- 16 readers -
  • When marketing to people you think you know, don’t be blinded by your own POV

    … thing I had external data to contradict my sensory assumptions! But as I was thinking about it on the way home, I realized this experience reminded me in a way of something I’ve often noticed about marketing technology to developers (or to anyone, really). Let me take a step back and explain what I mean about the risk of confusing our own experience…

    Marketing Land- 15 readers -
  • Why emotion is crucial to create brand advocates — and what you can do about it

    … If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part is answering this follow-up question: How? Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth…

    Marketing Land- 22 readers -
  • Overcoming the summertime sales drought: Have you watered your leads?

    …), tells her real estate agents to never conclude an email with “Let me know if you have any questions.” She urges them to ask instead, “Have you thought about XYZ neighborhood yet?” 3. Revamp your CRM system It’s easy to get stuck in a rut with your CRM (customer relationship management) software. Especially when business is busy, a marketing technology…

    Marketing Land- 24 readers -
Get the top posts daily into your mailbox!
See more
A Post To Martech Today About Marketing Land Advertising Agencies Affiliate Marketing All Things Martech Amazon Analytics Analytics & Marketing Column Apple Apple: Ios Augmented & Virtual Reality Blogging Branding Channel: Analytics & Conversion Channel: Cmo Zone Channel: Content Marketing Channel: Display Advertising Channel: Email Marketing Channel: Local Channel: Martech Today Channel: Martech: Analytics & Data Channel: Martech: Commerce Channel: Martech: Marketing Channel: Martech: Sales Channel: Mobile Marketing Channel: Retail Channel: Sem Channel: Social Media Marketing Cmo Content Marketing Content Marketing Column Conversion Rate Optimization Creative Department Design, Usability & Conversion Column Display Advertising Display Advertising Column Display Advertising: Ad Blocking Display Advertising: Ad Fraud E Commerce Email Marketing Email Marketing Column Events Facebook Google: Adsense Holiday Retailer How To Guides How To Guides: Content Marketing How To Guides: Display Advertising How To Guides: Email Marketing How To Guides: Local Marketing How To Guides: Marketing Analytics How To Guides: Mobile Marketing How To Guides: Retail Marketing Internet Marketing Legal Legal: General Legal: Privacy Marketing Automation Marketing Land On Instagram Marketing Strategies Column Marketing Tools Marketing Tools: Analytics Marketing Tools: General Martech Martech Column Martech Conference Martech: Predictive Marketing Mobile Marketing Mobile Marketing Column Most Popular Stories Programmatic Advertising & Media Buying Public Relations Retail Column Search Marketing Search Marketing Column Snapchat Social Media Marketing Social Media Marketing Column Social Media Marketing: Advertising Sxsw Talent Talent Development Talent Trends Video Word Of Mouth Marketing