How To Guides: Marketing Strategy

  • 6 best practices for building a developer community

    … Developers have a reputation among marketers as a tough audience, as we’ve mentioned a time or two before. It’s very true that reaching them through marketing entails unique approaches. In past columns, I’ve gone into the ways a marketer should use content to engage developers, and how important the right attitude and empathy are to creating…

    Marketing Land- 9 readers -
  • The CMO-level audit for 2017: Preview

    … At 3Q Digital, my employer, we regularly perform audits for clients and prospects, putting accounts and channels under a microscope to make recommendations on things to fix and ways to scale and improve performance. Those audits are some of the most valuable work we do, and the findings are gobbled up by our clients’ account directors…

    Marketing Land- 15 readers -
  • Entrepreneurial lessons from an amateur poker player

    … Shortly after I sold my first company, a friend took me to the poker tables at a casino in Florida. I had never played the game before, so my friend gave me a quick tutorial before we bought chips and sat down at one of the amateur tables. My loss was swift and absolute: in less than an hour, I lost five hands and was out $200. Even though…

    Marketing Land- 12 readers -
  • A marketer’s take on the Trump era

    … If you’re like me, you probably spent much of your spare time last year following the presidential election. Digital media rose to be front and center in politics, and given President-elect Trump’s preference for Twitter as a means of communicating with the American people, digital is here to stay in the political realm. As a matter of fact…

    James Green/ Marketing Land- 15 readers -
  • Getting down to business: Our top CMO Zone columns for 2016

    … There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI. That’s why many of our readers tuned into the inside tips and strategies shared by our talented CMO Zone columnists. After all, if you want to stay ahead of the curve, you can’t afford to miss what the top…

    Marketing Land- 13 readers -
  • Selling your agency, Part 5: The transition

    … So you’ve sold your agency — congrats! Now you can relax on a beach and sip margaritas all day, right? If only life was that simple. For many agencies, selling the company turns out to be a lot easier than managing the company after an acquisition. In this, the final column of this epic series, I’ll discuss how to keep team members happy, work…

    David Rodnitzky/ Marketing Land- 8 readers -
  • Should you hire a mobile marketing agency or keep it in-house?

    … in, bringing vertical knowledge; years of performance experience; attribution and analytics infrastructure that can integrate your systems and data; and a network of partners (and discounts) along the entire growth food chain to get you to your goals faster and more precisely. Can you build that kind of resource in-house? Sure, but consider how many people…

    Marketing Landin Mobile- 9 readers -
  • Is in-house marketing better than using an agency?

    … Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know that I’m a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house and done my own fair share of hiring agencies throughout my career, so I’ve seen the good…

    Marketing Land- 17 readers -
  • 11 proven digital marketing strategies you’re (still) not using

    … site to get more conversions. There is rarely a point where you run out of things to do to continue to propel your digital marketing campaign forward, but it’s important to always be investing in things that will produce the best results. At some point, doing the same thing will only get you incremental success, and a whole new strategy is warranted…

    Stoney Degeyter/ Marketing Land- 16 readers -
  • A step-by-step guide to developing your 2017 digital marketing strategy

    …, you know your sales cycle. As you plan your marketing strategy, be sure to account for the different steps in the cycle and how you intend to facilitate movement throughout the funnel. Things to consider: How can you drive additional low-funnel traffic? How long does it typically take for consumers to move through the cycle? Where are consumers…

    Amy Bishop/ Marketing Land- 17 readers -
  • How to get budget for your account-based marketing programs

    … As each day passes, B2B marketers are hearing more about Account-Based Marketing (ABM) from every direction. Over the last 18 months, the concept has taken root and developed into more than just the topic du jour as early adopters report tremendous success with the strategy and the technologies that support it. As I interact with more and more…

    Marketing Landin How To's- 12 readers -
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