How To Guides: Marketing Strategy

  • Overcoming the summertime sales drought: Have you watered your leads?

    …), tells her real estate agents to never conclude an email with “Let me know if you have any questions.” She urges them to ask instead, “Have you thought about XYZ neighborhood yet?” 3. Revamp your CRM system It’s easy to get stuck in a rut with your CRM (customer relationship management) software. Especially when business is busy, a marketing technology…

    Marketing Land- 18 readers -
  • When it comes to building brand infatuation, easy does it

    … hotel brand or metasearch site. It’s why Uber is now a verb. Simple, convenient, friction-free experiences that make a customer’s life easier foster brand infatuation. To find out what this actually means, Signal (my employer) partnered with Digital Ascendant to survey US shoppers (registration required) about what their favorite retail and travel…

    Marketing Land- 19 readers -
  • CMOs at the wheel: How are they Driving the Modern Marketing Organization?

    …. What used to be a focus on promotions, products and sales has radically changed into a focus on education, personalization and relationships to earn the trust of customers and employees. According to Stan Slap, culture and brand expert, even trust is sometimes not enough today. “A brand promise is a company saying, ‘You will know us by our…

    Marketing Landin How To's- 25 readers -
  • Is your creative agency killing your campaign?

    … are listed here. About The Author Geoff Gurevich is the Founder & Director of Digital Strategy for AgencyPPC, a Chicago-based Digital Marketing Agency built on a foundation of ROI-focused PPC management. …

    Marketing Land- 23 readers -
  • What a 32-step journey to a Bruno Mars album can teach marketers and tech companies

    … of a keyboard and mouse are all based on your own experience. Basically, the user interface, the marketing funnel, the content you create is geared toward the way you’ve learned to use a computer. So when I decided to be a hero and try to help my mom where others had failed, I got a glimpse of someone else’s user journey. And it was a whirlwind…

    Marketing Land- 21 readers -
  • What does it mean to ‘be bold for change?’

    …, what does that mean, exactly? And how does it apply to a young woman in digital marketing? The International Women’s Day site was a good starting point, but I needed more. Ernst & Young offered some great suggestions for actions we can all take in the effort to reach gender parity. However, the most useful resource I found wasn’t online…

    Marketing Land- 24 readers -
  • CMOs, invigorate your brand and your career

    … marketing. Marketers are ill-equipped to handle the demand for big content, according to a Gartner report published in May 2015. While we have evolved over the two years, this still seems to be a major issue. Start thinking about your content and how it could be viewed in video form. Consider hiring video pros as part of your marketing team…

    Brent Hieggelke/ Marketing Land- 24 readers -
  • The keys to activating content across multiple channels

    … Sometimes when we think of content marketing, we fall into the trap of understanding it solely as a limited set of strategies to create engagement and improve our search ranking. This sort of thinking can limit marketers’ ability to make the most out of content, and can even cause us to misappropriate our time and resources. However, marketers…

    Jim Yu/ Marketing Landin Content- 16 readers -
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