How To Guides: Marketing Strategy

  • How I raised $55 million without a pitch deck

    …Columnist Lewis Gersh says the best way for a startup to secure funding is to market a truly innovative idea. But how can you market to investors that your idea is outside the box when your pitch is squarely inside the box? Please visit Marketing Land for the full article…

    Marketing Landin How To's- 30 readers -
  • Why it pays to skip the form (and embrace chat)

    …Don't force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and explains how chatbots can help. Please visit Marketing Land for the full article. …

    Marketing Land- 11 readers -
  • The new CMO role in digital commerce

    …In a shifting retail landscape, businesses are increasingly looking for CMOs with both leadership and digital commerce chops. Columnist Andrew Waber discusses the common skill sets that go hand-in-hand with that kind of position. Please visit Marketing Land for the full article. …

    Andrew Waber/ Marketing Land- 7 readers -
  • Are you a marketer? You need to be marketing yourself

    …Sometimes CMOs get caught up in the all-important task of marketing their company's brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand. Please visit Marketing Land for the full article. …

    Marketing Land- 13 readers -
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