How To Guides: Mobile Marketing

  • Organizing your company to win in mobile

    …Despite mobile's momentum, brands are still struggling to tackle it. Columnist Lou Orfanos discusses how you can structure your organization to increase confidence in your mobile strategy and drive mobile growth. Please visit Marketing Land for the full article. …

    Marketing Land- 10 readers -
  • What’s next (and now) for mobile attribution

    …. As a result, measuring ad revenue is a must for mobile marketers. By knowing exactly how much value a user generates over time from all revenue sources, marketers are able to pinpoint how much they can spend on user acquisition while maintaining profitability. Unfortunately, any discussion about mobile marketing ROI isn’t complete if it does…

    Marketing Land- 22 readers -
  • New evidence highlights the conversion lift of mobile optimization

    … No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage exceeded desktop for the first time, and usage worldwide continues to soar. Today we’re spending about 70 percent of our media time and 79 percent of our social media time on mobile. At the same time, though…

    Ben Jacobson/ Marketing Land- 28 readers -
  • How the iPhone spawned the evolution of mobile engagement

    …. Top technology critics were skeptical, but consumers were quickly sold. Ten years, 10 models and 10 iOS updates later, the iPhone has evolved into one of the most powerful products on Earth. Not only has it completely transformed how we live our lives, but it has also forever changed the face of marketing and communications. Today, businesses rely…

    Josh Todd/ Marketing Landin How To's- 20 readers -
  • Your AMP inventory is worth more than you think

    … in less than a second, compared to 19 seconds for the average mobile web page. Users are less likely to abandon the page and more likely to see the ads. There’s a plethora of studies correlating speed and engagement — here’s a recent one. AMPs are clean. Unlike Facebook Instant Articles, AMP doesn’t limit the number or placement of ads on a page…

    Marketing Landin Google- 12 readers -
  • 10 common mistakes companies make with mobile

    …, faster processing power, greater screen resolutions and increased availability of great content, the bar for what works for mobile continues to be set higher and higher. With that said, there are some basic tenets of mobile that marketers should follow. Many of the 10 mistakes below have been covered to some degree in past Marketing Land articles…

    Aaron Strout/ Marketing Land- 38 readers -
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