How To Guides: Mobile Marketing

  • Which came first, the mobile app or the audience?

    … Budgets continue to shift from print to digital and from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to create one is a publisher, holding the keys to targeted potential buyers. Culturally, we’ve seen a shift from broad-stroke messages with a one-size-fits-all…

    Rob Rasko/ Marketing Land- 9 readers -
  • The ins, outs and industry effects of Apple’s Limit Ad Tracking changes

    … Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to all US users, but another updated feature has put search ads in perspective as part of a bigger plan and has simultaneously sent ripples through the rest of the industry. What are we talking about? “Limit Ad…

    Marketing Landin Display- 11 readers -
  • What you need to know about the state of mobile advertising

    … In my last column, “10 Mobile Statistics Marketers Will Love,” I called out the explosive growth of mobile usage. Of particular note is the fact that there will somewhere around two billion mobile users in the world this year. Considering the fact that a little over one-third of the world’s 7.3 billion inhabitants are either under the age…

    Aaron Strout/ Marketing Landin Mobile How To's- 12 readers -
  • Is mobile SEO obsolete?

    … in this last mobile marketing column, I’m wondering if mobile SEO as a term has outlived its usefulness. Don’t get me wrong — I was not lying when I wrote in May that you should keep doing mobile SEO, even though mobile search ads are everywhere. I also believe that the six components of mobile SEO are in some ways more relevant today than they have…

    Bryson Meunier/ Marketing Landin SEO- 11 readers -
  • Bringing ’90s nostalgia into a mobile world

    … If we take a look back at the names hitting the headlines over the past couple of months — Pokémon, Super Mario and Yahoo — something stands out: ’90s nostalgia is back in a big way. However, brands like these, when looking to bring those familiar names into the modern world, will quickly find the game has changed. This is the story of two…

    Josh Todd/ Marketing Land- 8 readers -
  • Keyword-driven ASO: a quick primer

    … potentially be overshadowed by a competitor buying an ad. Either way, the only way to learn is to get in there and experiment. Good luck, and check back in October! Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Craig Weinberg joined 3Q Digital, a Harte Hanks company, after serving as Mobile Practice Lead at Mindshare, where he led mobile marketing across Mindshare's North American client portfolio. …

    Marketing Landin Google- 7 readers -
  • How to hold onto the fleeting app user

    … For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users — but how is this happening? Well, we already know that 23 percent of users will try an app just once and then never use it again. So my question to marketers is: Can you afford to wait? Traditionally, companies have spent large sums…

    Josh Todd/ Marketing Land- 7 readers -
  • Here’s how to position yourself to be a new mobile leader

    … ownership, battles have been fought between product and marketing within organizations to understand who owns which pieces of the mobile puzzle. To me, the most important of these tools are the push and in-app messages that I’ve written so much about. These are great examples of the organizational divide. Which team has their finger on the trigger for how…

    Josh Todd/ Marketing Landin How To's- 7 readers -
  • ROI beyond likes and shares: 5 ways calls validate social ad spending

    … in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Andrew Osmak, CEO of call analytics provider Telmetrics, has more than two decades of experience building digital and mobile companies by developing market-first solutions that empower marketers. This, combined…

    Marketing Landin Social- 8 readers -
  • 5 damaging mobile engagement mistakes

    … A couple of weeks back, I sounded the alarm on what my colleagues and I are calling the “Mobile Engagement Crisis.” It’s an industrywide call to arms for marketers to reassess the way they think and act on their mobile strategies in the face of declining retention rates and fickle mobile users. I believe the need for action has come because we…

    Josh Todd/ Marketing Land- 12 readers -
  • Mobile vs. desktop: Are you optimizing both experiences?

    …. There are obvious trade-offs when it comes to researching and digesting content on desktop versus mobile devices. It’s much harder to read on one’s laptop on a crowded train or plane than with a tablet. It’s also less enjoyable to read a book on a phone. But most publishers today have figured out how to deliver reasonably good experiences on all…

    Aaron Strout/ Marketing Land- 17 readers -
  • 5 reasons to keep doing mobile SEO even though ads are everywhere

    “Look,” says your boss, directing your attention to the Google search results on her iPhone. She just searched on “life insurance quotes,” and the organic listings are nowhere to be seen. She actually has to scroll down past the third ad before she gets to the first organic listing. “Why would we continue to pay any attention to organic search on mobile when Google is only s ...

    Bryson Meunier/ Marketing Land- 17 readers -
  • Go ahead and swing at mobile, marketers — even if you miss

    Let’s get something straight today that every major league baseball player already knows: It’s impossible to hit a home run if you don’t step up to the plate and take a decent swing at the ball. It sounds obvious, right? In order to smash it out of the park, the batter needs a certain level of knowledge of the mechanics of hitting, a solid bat, a helmet, some batting gloves, ...

    Marketing Land- 12 readers -
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