How To Guides: Mobile Marketing

  • Your AMP inventory is worth more than you think

    … product, you might discover it’s the most valuable mobile web inventory you have — particularly if you have a direct sales operation, participate in a premium private marketplace or have any other strategy that benefits from ads actually being viewed by people. The reason is simple: AMP is optimized for speed, user experience and ad viewability…

    Marketing Landin Google- 12 readers -
  • 10 common mistakes companies make with mobile

    …, faster processing power, greater screen resolutions and increased availability of great content, the bar for what works for mobile continues to be set higher and higher. With that said, there are some basic tenets of mobile that marketers should follow. Many of the 10 mistakes below have been covered to some degree in past Marketing Land articles…

    Aaron Strout/ Marketing Land- 34 readers -
  • How to rule the App Store in 2017: 5 trends to use to your advantage

    … of the competition in 2017. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Gilad Bechar is the Founder & CEO of Moburst, a global mobile marketing agency helping brands and startups grow their mobile business. Gilad serves as a mentor…

    Marketing Landin How To's- 19 readers -
  • 3 ways your business can leverage third-party location data

    … with their customers: Know thy customer: Most companies build personas or representations of their customers to help with targeting on marketing vehicles like websites, mobile apps, email and digital advertising. Most have significant research behind them but tend to be a little one-dimensional and are based on customer buying behavior, a select number…

    Aaron Strout/ Marketing Land- 23 readers -
  • How marketers should be thinking about voice search

    Generation Z and early Generation Alpha will likely be the last of us to type. Keyboard users are a dying population. Who is the next generation? Voice users. If you spend time with young kids, you’ll notice that they favor voice assistants over keyboards. And who can blame them? People rarely turn down easier ways of doing things! Marketers need to be thinking about this s ...

    Marketing Land- 31 readers -
  • Why mobile marketers need to start measuring ROI right now

    … Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its infancy, the install was the KPI and marketers were measured by the scale of new users they delivered. However, now over 4 million apps are available, and retention rates are suffering…

    Marketing Land- 26 readers -
  • How to keep your app users from dumping you

    … Rejection stinks — especially after what you thought was a good first date. Yet in the world of marketing and apps, getting dumped is all too common. There has been a fundamental shift in the way users think, as well as the way they engage, thanks to mobile. Back when apps were first launched, people were enthralled by the excitement of what…

    Josh Todd/ Marketing Landin How To's- 15 readers -
  • How mobile marketers can prepare for when tragedy strikes

    … to date with messaging and no less capable of turning scheduled campaigns on and off. So, if you’re a mobile app owner, there is no reason for your app to lag behind your other channels, and you’ve got every reason to make sure it’s as fast and agile as they are. May 2017 be full of life, health, happiness and much more adaptive apps. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. …

    Marketing Landin EMail How To's- 15 readers -
  • Mobile marketing predictions for 2017 from 11 industry veterans

    … Yes, it’s time to look forward to 2017 and take a stab at predicting what important events and developments will impact mobile and location-based marketing. And while I have several thoughts of my own in terms of what will move the needle, I find it’s always helpful to get some outside perspective, particularly from smart people both inside…

    Aaron Strout/ Marketing Landin Mobile- 37 readers -
  • 7 key components to a winning mobile marketing budget in 2017

    … with your app, or if you’re planning to expand to just a few new locales in 2017, this move must be part of your mobile marketing strategy. We don’t need to tell you how important localization is, as studies show that 75 percent of users prefer to buy products in their native language. Localization isn’t about simply uploading your app to international…

    Marketing Landin Mobile- 24 readers -
  • Pokémon, mobile SEO and more: Our top mobile columns for 2016

    … November 30, 2016. Social data provided by SharedCount. About The Author Desiree Everts DeNunzio is Associate Features Editor at Search Engine Land and Marketing Land and a longtime digital media editor and writer. Formerly, she was an associate editor at PBS MediaShift, where she contributed to Digital Content Next's Intelligence Report. She's also worked for CNET, GigaOm and Wired magazine. …

    Marketing Landin SEO- 27 readers -
  • It’s time to replace mobile-friendly with mobile-first

    … shopping day in US history, with mobile accounting for over a third of all online sales, according to Adobe. Retailers that are “thinking small” are winning the holiday sales season thus far. Recode reported that Fanatics, an online retailer of sports apparel, had over half its Thanksgiving revenue come from mobile devices, capitalizing…

    Marketing Land- 17 readers -
  • Hold that SDK: Mobile app advertising help is on the way

    … Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech ecosystem. Why native mobile apps hold back advertisers and publishers Apps you install from…

    Marketing Landin Mobile- 17 readers -
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