How To Guides: Mobile Marketing

  • 3 ways your business can leverage third-party location data

    … fan bases, using imagery that matched their team logo. Knowing how well a team’s fans travel can go a long way in informing mobile targeting of merchandise, tickets and travel packages that should be featured. It also provides insights to teams and the NFL to allow them to give better information to sponsors, which always helps when it comes time…

    Aaron Strout/ Marketing Land- 18 readers -
  • How marketers should be thinking about voice search

    … to clearly identify a voice query from a typed one, although some voice queries are easy to identify when looking at mobile-specific queries. Overall, it’s clear that a class on “How to Speak to Voice Assistants” would go a long way. Although I’m sure all the voice assistants would love to be your friend, they are simply not there, and there’s…

    Marketing Landin How To's- 24 readers -
  • Why mobile marketers need to start measuring ROI right now

    … Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its infancy, the install was the KPI and marketers were measured by the scale of new users they delivered. However, now over 4 million apps are available, and retention rates are suffering…

    Marketing Land- 23 readers -
  • How to keep your app users from dumping you

    … Rejection stinks — especially after what you thought was a good first date. Yet in the world of marketing and apps, getting dumped is all too common. There has been a fundamental shift in the way users think, as well as the way they engage, thanks to mobile. Back when apps were first launched, people were enthralled by the excitement of what…

    Josh Todd/ Marketing Landin How To's- 13 readers -
  • How mobile marketers can prepare for when tragedy strikes

    … at the right mobile moment. But what will separate you from the pack is the speed and flexibility to fire up an in-app marketing campaign within minutes in response to any event. How quickly can you unschedule a campaign in your app? The ability to schedule campaigns with short notice is one side of the coin (and probably the more important one…

    Marketing Landin EMail How To's- 15 readers -
  • Mobile marketing predictions for 2017 from 11 industry veterans

    …, Innovation & Strategic Partnerships | Visa Shiv Singh, SVP of Innovation and Strategic Partnerships at Visa Mobile marketing is going to make way for even better mobile product experiences. You’ll know how valuable your product experience is by how little you’re able to get away with spending on marketing. Having to spend less on mobile marketing…

    Aaron Strout/ Marketing Landin Mobile- 31 readers -
  • 7 key components to a winning mobile marketing budget in 2017

    … with your app, or if you’re planning to expand to just a few new locales in 2017, this move must be part of your mobile marketing strategy. We don’t need to tell you how important localization is, as studies show that 75 percent of users prefer to buy products in their native language. Localization isn’t about simply uploading your app to international…

    Marketing Landin Mobile- 18 readers -
  • Pokémon, mobile SEO and more: Our top mobile columns for 2016

    … We’ve already known for quite some time that mobile is the future of marketing, but 2016 drove that point home even further, with mobile making up nearly half of all online ad revenues in the first half of the year, according to the Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones…

    Marketing Landin SEO- 20 readers -
  • It’s time to replace mobile-friendly with mobile-first

    …-inch canvas, all design must be mobile-first. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Liad Agmon is CEO of Dynamic Yield, whose advanced machine-learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization & 1:1 messaging. …

    Marketing Land- 13 readers -
  • Hold that SDK: Mobile app advertising help is on the way

    … Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech ecosystem. Why native mobile apps hold back advertisers and publishers Apps you install from…

    Marketing Landin Mobile- 16 readers -
  • How to drive mobile purchases this holiday season

    … Q4 is the busiest shopping season of the year, both online and off. Mobile commerce is on the rise, but there is still a gap between how much time people spend shopping on their devices and how much and how often they actually buy. Online sales account for less than 10 percent of the total global retail market. But trends may be shifting…

    Marketing Landin How To's- 21 readers -
  • Location-based marketing: Where is it today, and where is it headed?

    … path to success for location-based marketing was around passive check-ins. We also saw a trend toward location-awareness and check-in functionality being a feature versus a service. So instead of people actively opening a mobile app and using Foursquare or Gowalla to check in, they would be more likely to add their location to a picture, update…

    Aaron Strout/ Marketing Land- 23 readers -
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