How To Guides: Mobile Marketing

    • Mobile marketing predictions for 2017 from 11 industry veterans

      Yes, it’s time to look forward to 2017 and take a stab at predicting what important events and developments will impact mobile and location-based marketing. And while I have several thoughts of my own in terms of what will move the needle, I find it’s always helpful to get some outside perspective, particularly from smart people both inside and outside the industry.

      Aaron Strout/ Marketing Landin Mobile- 29 readers -
    • 7 key components to a winning mobile marketing budget in 2017

      Now that 2017 is here, it’s time to start planning your mobile strategy for the year. If you think mobile success is about landing pages and app install ads, I have some news for you: In 2017, your mobile marketing strategy will have to include a lot more than just an advertising plan for your app. No, it won’t inflate your mobile marketing budget — it’ll just make it a lot more effective. 1.

      Marketing Landin Mobile- 16 readers -
  • Pokémon, mobile SEO and more: Our top mobile columns for 2016

    … wanted to learn more about what to expect for the future of location-based technologies. Meanwhile, our most popular mobile column offered best practices for push notifications — because even marketers who’ve nailed the location-based marketing game will struggle to reach consumers via push if they can’t break out of the noise and deliver value…

    Marketing Landin SEO- 18 readers -
  • It’s time to replace mobile-friendly with mobile-first

    …-inch canvas, all design must be mobile-first. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Liad Agmon is CEO of Dynamic Yield, whose advanced machine-learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization & 1:1 messaging. …

    Marketing Land- 11 readers -
  • Hold that SDK: Mobile app advertising help is on the way

    … Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech ecosystem. Why native mobile apps hold back advertisers and publishers Apps you install from…

    Marketing Landin Mobile- 15 readers -
  • How to drive mobile purchases this holiday season

    … on your mobile app strategy. Here’s how to drive mobile purchases during the holidays, and all year long, as well as some common app marketing mistakes you should avoid. 1. Do use push notifications (but don’t abuse them) Push notifications are a great tool for driving engagement and, ultimately, purchases, especially when you target consumers who use…

    Marketing Landin How To's- 19 readers -
  • Location-based marketing: Where is it today, and where is it headed?

    … path to success for location-based marketing was around passive check-ins. We also saw a trend toward location-awareness and check-in functionality being a feature versus a service. So instead of people actively opening a mobile app and using Foursquare or Gowalla to check in, they would be more likely to add their location to a picture, update…

    Aaron Strout/ Marketing Land- 21 readers -
  • Why the email list takes second place to the phone book

    … on marketing campaigns and tracking behavior offline and online. Google recognized this shift to mobile early on and pushed many companies toward mobile-friendly sites rather than face the risk of losing rankings on smartphones. Google could be doing the same for the phone number. Allo, its messaging app, requires a phone number to download…

    Marketing Landin EMail- 11 readers -
  • Which came first, the mobile app or the audience?

    … Budgets continue to shift from print to digital and from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to create one is a publisher, holding the keys to targeted potential buyers. Culturally, we’ve seen a shift from broad-stroke messages with a one-size-fits-all…

    Rob Rasko/ Marketing Land- 10 readers -
  • The ins, outs and industry effects of Apple’s Limit Ad Tracking changes

    … Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to all US users, but another updated feature has put search ads in perspective as part of a bigger plan and has simultaneously sent ripples through the rest of the industry. What are we talking about? “Limit Ad…

    Marketing Landin Display- 13 readers -
  • What you need to know about the state of mobile advertising

    … In my last column, “10 Mobile Statistics Marketers Will Love,” I called out the explosive growth of mobile usage. Of particular note is the fact that there will somewhere around two billion mobile users in the world this year. Considering the fact that a little over one-third of the world’s 7.3 billion inhabitants are either under the age…

    Aaron Strout/ Marketing Landin Mobile How To's- 13 readers -
  • Is mobile SEO obsolete?

    … in this last mobile marketing column, I’m wondering if mobile SEO as a term has outlived its usefulness. Don’t get me wrong — I was not lying when I wrote in May that you should keep doing mobile SEO, even though mobile search ads are everywhere. I also believe that the six components of mobile SEO are in some ways more relevant today than they have…

    Bryson Meunier/ Marketing Landin SEO- 14 readers -
  • Bringing ’90s nostalgia into a mobile world

    … If we take a look back at the names hitting the headlines over the past couple of months — Pokémon, Super Mario and Yahoo — something stands out: ’90s nostalgia is back in a big way. However, brands like these, when looking to bring those familiar names into the modern world, will quickly find the game has changed. This is the story of two…

    Josh Todd/ Marketing Land- 8 readers -
  • Keyword-driven ASO: a quick primer

    …, and success in optimizing for them requires both technical acumen and a specific mobile lens. At 3Q, my employer, our app store keyword strategy hinges on two core pillars: Discoverability: How clearly are potential users able to find your app when searching both broadly and with specific intent? Conversion: How can you optimize your app store assets…

    Marketing Landin Google- 9 readers -
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