How To Guides: Mobile Marketing

  • What’s next (and now) for mobile attribution

    … a mobile device, multi-touch attribution already offers advertisers insights into the path that led a user to download an app, understanding which channels, media sources or campaigns a user engaged with before an install. Although the last-touch “rule” reigns supreme in app marketing, the data that paints a complete picture is nonetheless vital…

    Marketing Land- 20 readers -
  • New evidence highlights the conversion lift of mobile optimization

    … No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage exceeded desktop for the first time, and usage worldwide continues to soar. Today we’re spending about 70 percent of our media time and 79 percent of our social media time on mobile. At the same time, though…

    Ben Jacobson/ Marketing Land- 27 readers -
  • How the iPhone spawned the evolution of mobile engagement

    … the year that we at Localytics (my employer) began tracking app engagement, finding that an astounding 26 percent of users abandoned an app after one use, shining a light on the challenges of marketing on mobile. The iPhone 5 in 2012, which broke sales records, was the year that the number of apps in the App Store really took off — a wake-up call…

    Josh Todd/ Marketing Landin How To's- 19 readers -
  • Your AMP inventory is worth more than you think

    … Marketing Land. Staff authors are listed here. About The Author Barb Palser is head of product for Relay Media, Inc., a San Francisco-based AMP conversion and mobile distribution platform. Her 20-year career in digital content spans traditional media companies, digital publishing technology, product strategy and audience development. Full bio on LinkedIn. …

    Marketing Landin Google- 12 readers -
  • 10 common mistakes companies make with mobile

    …, faster processing power, greater screen resolutions and increased availability of great content, the bar for what works for mobile continues to be set higher and higher. With that said, there are some basic tenets of mobile that marketers should follow. Many of the 10 mistakes below have been covered to some degree in past Marketing Land articles…

    Aaron Strout/ Marketing Land- 38 readers -
  • How to rule the App Store in 2017: 5 trends to use to your advantage

    … The Apple iTunes App Store has to evolve. The number of apps is growing exponentially, and user behaviors are constantly changing, making it critical for the App Store to adjust. Some of the products of this evolution are long-awaited features and capabilities, playing catch-up with Google Play. Others are attempts to take creative initiative…

    Marketing Landin How To's- 20 readers -
  • 3 ways your business can leverage third-party location data

    … fan bases, using imagery that matched their team logo. Knowing how well a team’s fans travel can go a long way in informing mobile targeting of merchandise, tickets and travel packages that should be featured. It also provides insights to teams and the NFL to allow them to give better information to sponsors, which always helps when it comes time…

    Aaron Strout/ Marketing Land- 27 readers -
  • How marketers should be thinking about voice search

    … to clearly identify a voice query from a typed one, although some voice queries are easy to identify when looking at mobile-specific queries. Overall, it’s clear that a class on “How to Speak to Voice Assistants” would go a long way. Although I’m sure all the voice assistants would love to be your friend, they are simply not there, and there’s…

    Marketing Landin How To's- 62 readers -
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