How To Guides: Mobile Marketing

    • What you need to know about the state of mobile advertising

      In my last column, “10 Mobile Statistics Marketers Will Love,” I called out the explosive growth of mobile usage. Of particular note is the fact that there will somewhere around two billion mobile users in the world this year. Considering the fact that a little over one-third of the world’s 7.3 billion inhabitants are either under the age of 14 (26 percent) or over the age o ...

      Aaron Strout/ Marketing Landin Mobile How To's- 12 readers -
    • Which came first, the mobile app or the audience?

      Budgets continue to shift from print to digital and from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to create one is a publisher, holding the keys to targeted potential buyers. Culturally, we’ve seen a shift from broad-stroke messages with a one-size-fits-all appeal to more segmented targeting a ...

      Rob Rasko/ Marketing Land- 7 readers -
    • The ins, outs and industry effects of Apple’s Limit Ad Tracking changes

      Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to all US users, but another updated feature has put search ads in perspective as part of a bigger plan and has simultaneously sent ripples through the rest of the industry. What are we talking about? “Limit Ad Tracking,” or “LAT” for short.

      Marketing Landin Display- 11 readers -
  • Is mobile SEO obsolete?

    … in this last mobile marketing column, I’m wondering if mobile SEO as a term has outlived its usefulness. Don’t get me wrong — I was not lying when I wrote in May that you should keep doing mobile SEO, even though mobile search ads are everywhere. I also believe that the six components of mobile SEO are in some ways more relevant today than they have…

    Bryson Meunier/ Marketing Landin SEO- 10 readers -
  • Bringing ’90s nostalgia into a mobile world

    … If we take a look back at the names hitting the headlines over the past couple of months — Pokémon, Super Mario and Yahoo — something stands out: ’90s nostalgia is back in a big way. However, brands like these, when looking to bring those familiar names into the modern world, will quickly find the game has changed. This is the story of two…

    Josh Todd/ Marketing Land- 8 readers -
  • Keyword-driven ASO: a quick primer

    … stores (iTunes and Google Play) through app store optimization (ASO). This is mobile. There are no shortcuts. There is no passing go and collecting $200. You must earn your users’ attention the old-fashioned way: by making a great product and optimizing all of your channels, including ASO. Yes, Apple is releasing search ads in iTunes this fall…

    Marketing Landin Google- 6 readers -
  • How to hold onto the fleeting app user

    … For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users — but how is this happening? Well, we already know that 23 percent of users will try an app just once and then never use it again. So my question to marketers is: Can you afford to wait? Traditionally, companies have spent large sums…

    Josh Todd/ Marketing Land- 6 readers -
  • Here’s how to position yourself to be a new mobile leader

    … ownership, battles have been fought between product and marketing within organizations to understand who owns which pieces of the mobile puzzle. To me, the most important of these tools are the push and in-app messages that I’ve written so much about. These are great examples of the organizational divide. Which team has their finger on the trigger for how…

    Josh Todd/ Marketing Landin How To's- 6 readers -
  • ROI beyond likes and shares: 5 ways calls validate social ad spending

    … in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Andrew Osmak, CEO of call analytics provider Telmetrics, has more than two decades of experience building digital and mobile companies by developing market-first solutions that empower marketers. This, combined…

    Marketing Landin Social- 7 readers -
  • 5 damaging mobile engagement mistakes

    … includes widgets, push notifications, email and remarketing — not to mention the tight connection with the mobile web at the top of the funnel. Alarmingly, marketers haven’t been thinking as much as they should be about how to create valuable customer relationships out of these mobile engagement opportunities. Because of the focus on the wrong metrics…

    Josh Todd/ Marketing Land- 11 readers -
  • Mobile vs. desktop: Are you optimizing both experiences?

    … In March of 2015, the number of mobile-only users overtook desktop users, according to ComScore. This is a trend that will only become more pronounced over the next 10 years as both business and personal users shift away from being tethered to desks and instead choose to access the internet anytime from anywhere. Tech giant Intel (disclosure…

    Aaron Strout/ Marketing Land- 14 readers -
  • 5 reasons to keep doing mobile SEO even though ads are everywhere

    “Look,” says your boss, directing your attention to the Google search results on her iPhone. She just searched on “life insurance quotes,” and the organic listings are nowhere to be seen. She actually has to scroll down past the third ad before she gets to the first organic listing. “Why would we continue to pay any attention to organic search on mobile when Google is only s ...

    Bryson Meunier/ Marketing Land- 12 readers -
  • Go ahead and swing at mobile, marketers — even if you miss

    Let’s get something straight today that every major league baseball player already knows: It’s impossible to hit a home run if you don’t step up to the plate and take a decent swing at the ball. It sounds obvious, right? In order to smash it out of the park, the batter needs a certain level of knowledge of the mechanics of hitting, a solid bat, a helmet, some batting gloves, ...

    Marketing Land- 10 readers -
  • How to tailor your app display ads to targeted segments

    … The Author Craig Weinberg joined 3Q Digital, a Harte Hanks company, after serving as Mobile Practice Lead at Mindshare, where he led mobile marketing across Mindshare's North American client portfolio. (Some images used under license from…

    Marketing Land- 7 readers -
  • 5 must-do push notification best practices for mobile marketers

    … on behavioral and profile data is an impressive 30.6 percent. Don’t forget that marketing automation also has made it possible to segment down to an audience of one, and, even in these cases, personalizing the content based on what you know about the user is critical. Best practice #3: Define your KPI Defining a mobile key performance indicator (KPI…

    Josh Todd/ Marketing Land- 6 readers -
  • 6 remarkably effective ways to get higher conversions on your mobile site

    Get it on the Apple App Store: Web-site: ShowInRoom app creates a virtual showroom in your apartment or office. You have a variety of choices literally in your hands - in a convenient mobile format, and still you can preview the furniture in your room.

    Marketing Land- 5 readers -
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