How To Guides: Mobile Marketing

    • How mobile marketers can prepare for when tragedy strikes

      Am I glad that 2016 is over. From David Bowie to Carrie Fisher and George Michael, the year was full of tragic news of the losses of our childhood and teen heroes. Tragedies such as celebrity deaths should by no means be considered branding opportunities, but there are times when brands’ plans are affected by the events and they need to pivot quickly.

      Marketing Landin EMail How To's- 15 readers -
    • How to keep your app users from dumping you

      Rejection stinks — especially after what you thought was a good first date. Yet in the world of marketing and apps, getting dumped is all too common. There has been a fundamental shift in the way users think, as well as the way they engage, thanks to mobile. Back when apps were first launched, people were enthralled by the excitement of what their devices had to offer.

      Josh Todd/ Marketing Landin How To's- 11 readers -
  • Mobile marketing predictions for 2017 from 11 industry veterans

    …, Innovation & Strategic Partnerships | Visa Shiv Singh, SVP of Innovation and Strategic Partnerships at Visa Mobile marketing is going to make way for even better mobile product experiences. You’ll know how valuable your product experience is by how little you’re able to get away with spending on marketing. Having to spend less on mobile marketing…

    Aaron Strout/ Marketing Landin Mobile- 30 readers -
  • 7 key components to a winning mobile marketing budget in 2017

    … with your app, or if you’re planning to expand to just a few new locales in 2017, this move must be part of your mobile marketing strategy. We don’t need to tell you how important localization is, as studies show that 75 percent of users prefer to buy products in their native language. Localization isn’t about simply uploading your app to international…

    Marketing Landin Mobile- 17 readers -
  • Pokémon, mobile SEO and more: Our top mobile columns for 2016

    … wanted to learn more about what to expect for the future of location-based technologies. Meanwhile, our most popular mobile column offered best practices for push notifications — because even marketers who’ve nailed the location-based marketing game will struggle to reach consumers via push if they can’t break out of the noise and deliver value…

    Marketing Landin SEO- 19 readers -
  • It’s time to replace mobile-friendly with mobile-first

    … shopping day in US history, with mobile accounting for over a third of all online sales, according to Adobe. Retailers that are “thinking small” are winning the holiday sales season thus far. Recode reported that Fanatics, an online retailer of sports apparel, had over half its Thanksgiving revenue come from mobile devices, capitalizing…

    Marketing Land- 12 readers -
  • Hold that SDK: Mobile app advertising help is on the way

    … Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech ecosystem. Why native mobile apps hold back advertisers and publishers Apps you install from…

    Marketing Landin Mobile- 16 readers -
  • How to drive mobile purchases this holiday season

    … Q4 is the busiest shopping season of the year, both online and off. Mobile commerce is on the rise, but there is still a gap between how much time people spend shopping on their devices and how much and how often they actually buy. Online sales account for less than 10 percent of the total global retail market. But trends may be shifting…

    Marketing Landin How To's- 21 readers -
  • Location-based marketing: Where is it today, and where is it headed?

    … Six years ago, when Wiley asked me to write a Dummies book on location-based marketing, I was equal parts thrilled and terrified. For one thing, I have several friends who are authors, and I know how much hard work goes into writing a book. For another, we were in the early days of location-based applications, and while new players were popping…

    Aaron Strout/ Marketing Land- 23 readers -
  • Why the email list takes second place to the phone book

    … on marketing campaigns and tracking behavior offline and online. Google recognized this shift to mobile early on and pushed many companies toward mobile-friendly sites rather than face the risk of losing rankings on smartphones. Google could be doing the same for the phone number. Allo, its messaging app, requires a phone number to download…

    Marketing Landin EMail- 12 readers -
  • Which came first, the mobile app or the audience?

    … on the traditional route to monetization. Currently, the majority of mobile applications that are turning profits are doing so because a brand or agency has recognized the audience as valuable. In my work around mobile, I am hearing from a lot of developers who would prefer to focus on creating a great app rather than on the details of how it makes…

    Rob Rasko/ Marketing Land- 11 readers -
  • The ins, outs and industry effects of Apple’s Limit Ad Tracking changes

    … Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to all US users, but another updated feature has put search ads in perspective as part of a bigger plan and has simultaneously sent ripples through the rest of the industry. What are we talking about? “Limit Ad…

    Marketing Landin Display- 14 readers -
  • What you need to know about the state of mobile advertising

    … history (I co-authored the book, “Location-Based Marketing for Dummies“) and also asked a few of my mobile expert friends to get their take. To that end, I have grouped the “future” predictions into two buckets: the first, the technology and data that powers mobile advertising, and the second, the shape and form. It’s worth noting that I tackled…

    Aaron Strout/ Marketing Landin Mobile How To's- 14 readers -
  • Is mobile SEO obsolete?

    … in this last mobile marketing column, I’m wondering if mobile SEO as a term has outlived its usefulness. Don’t get me wrong — I was not lying when I wrote in May that you should keep doing mobile SEO, even though mobile search ads are everywhere. I also believe that the six components of mobile SEO are in some ways more relevant today than they have…

    Bryson Meunier/ Marketing Landin SEO- 15 readers -
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