How To Guides: Retail Marketing

  • Shaping the shopping experience: Our top retail columns for 2016

    … It’s the most wonderful time of the year for retailers and brands — a time when many go from being in the red to being in the black. It’s also a time to look back at the trends that shaped the industry so that you can get your strategies in place for 2017. Our Marketing Land columnists were on hand during the holidays and throughout the year…

    Marketing Land- 13 readers -
  • 5 steps to making ‘SENSE’ of early lifecycle marketing

    … greeted with a well-planned first-time buyer program, which you can read more about here in a previous column. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards. …

    Jordan Elkind/ Marketing Landin EMail- 16 readers -
  • It’s time to replace mobile-friendly with mobile-first

    … shopping day in US history, with mobile accounting for over a third of all online sales, according to Adobe. Retailers that are “thinking small” are winning the holiday sales season thus far. Recode reported that Fanatics, an online retailer of sports apparel, had over half its Thanksgiving revenue come from mobile devices, capitalizing…

    Marketing Land- 11 readers -
  • How to drive mobile purchases this holiday season

    … Q4 is the busiest shopping season of the year, both online and off. Mobile commerce is on the rise, but there is still a gap between how much time people spend shopping on their devices and how much and how often they actually buy. Online sales account for less than 10 percent of the total global retail market. But trends may be shifting…

    Marketing Landin How To's- 19 readers -
  • For online retailers, second time’s the charm

    …. Unfortunately, their efforts consist largely of lumping first-time buyers in with everyone else in a one-size-fits-all email retargeting campaign. Given all the options available, including expanding to other marketing channels, there’s no excuse not to try every avenue to re-engage first-time buyers. As online retailers ring in the new year…

    Marketing Land- 10 readers -
  • Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

    … Jet allows the company to compete head-to-head with Amazon. To keep up and meet consumers on the platforms and channels they prefer, other brands should make their online shopping experiences as seamless and user-friendly as possible. In many ways, Amazon’s rise has changed the retail game. The growing number of people opting to shop online…

    Marketing Land- 12 readers -
  • 7 omnichannel marketing tips to attract holiday shoppers

    … Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season. Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the 2015 holiday season, according to a report…

    Jim Yu/ Marketing Land- 13 readers -
  • 4 marketing innovations headed to brick-and-mortar retail in 2017

    Lowe’s Innovation Labs is introducing the second generation of the Lowe’s Holoroom, an in-store and take-home virtual reality design and visualization tool that enables customers to envision the room of their dreams. Customers can design their kitchen or bath and view it in VR using Oculus Rift in-stores, and take-home a free Google Cardboard viewer to enjoy their room design wh ...

    Marketing Land- 17 readers -
  • Pinterest & Snapchat: 12 tips to dial in your visual ads

    … practices in circulation? For retail clients especially, there’s still time to make hay in Q4 on Pinterest and Snapchat. Pinterest Pinterest is a cool combination of social engagement/proof and search intent. Since I last wrote about the platform in April, lots of new best practices have emerged. Because keywords are such a big part…

    Marketing Landin Social- 11 readers -
  • 3 techniques to boost holiday CLV with advanced segmentation

    … analytics solution, retailers can group customers into buckets based on meaningful price ranges. 3. Right channel How do we maximize return on investment during the holidays by tailoring the channel to customer preferences? Which customers are likely to respond to email and which on Facebook? Forty-five percent of paid search budget is spent in Q4 alone…

    Jordan Elkind/ Marketing Land- 10 readers -
  • Look to Thanksgiving dinner for holiday shopping trends

    … them to better the performance of your affiliate marketing strategy. Don’t be afraid to rely on your affiliate network for assistance with messaging and distribution of special offers. Most importantly, amid all the madness, take the time to enjoy the holidays with your family and friends. It’s during these times that some of the best memories…

    Marketing Land- 14 readers -
  • Making sense of the latest trends in digital retail

    … of the biggest gatherings of digital retail professionals on the planet. As always, this year’s event introduced us to new approaches and technologies, showed continued movement on trends that are changing the digital retail space and enabled us to think about how all types of marketers view digital retail. As we head into the holidays, the busiest time…

    Jason Warnock/ Marketing Land- 11 readers -
  • Are fake online reviews killing consumer confidence?

    … to 15 percent of all online reviews are fake. Sites like Amazon take reviewing one step further, with user-generated content (UCG). Amazon openly encourages consumer reviews and profits from them. As a result, many e-commerce retailers turn to purchased reviews to help them gain visibility and make sales on their sites. E-commerce is the main…

    Marketing Land- 9 readers -
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