How To Guides: Retail Marketing

    • Shopping centers reinvented: 2017 and beyond

      With the recent swath of retail store closings — The Limited, American Apparel, some Macy’s and Sears locations, and others — it’s clear that the brick-and-mortar mall shopping model is in need of transformation. Heavy reliance on traditional anchor department stores is on the way out, and specialty retailers must go beyond the status quo of merchandising and marketing to st ...

      Marketing Land- 12 readers -
    • Why marketers’ approaches to sales shoppers must change

      The preconception of sales shoppers looking to save a quick buck on an impulse bargain is leading marketers to make expensive mistakes. This is just one of the insights we uncovered when producing our 2017 Shopper Profiles report. The report highlights the shopping behaviors that will drive fashion, luxury, beauty and travel purchases in 2017 across the US, the UK and Australia.

      Marketing Land- 15 readers -
  • Shaping the shopping experience: Our top retail columns for 2016

    … It’s the most wonderful time of the year for retailers and brands — a time when many go from being in the red to being in the black. It’s also a time to look back at the trends that shaped the industry so that you can get your strategies in place for 2017. Our Marketing Land columnists were on hand during the holidays and throughout the year…

    Marketing Land- 17 readers -
  • 5 steps to making ‘SENSE’ of early lifecycle marketing

    … greeted with a well-planned first-time buyer program, which you can read more about here in a previous column. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards. …

    Jordan Elkind/ Marketing Landin EMail- 17 readers -
  • It’s time to replace mobile-friendly with mobile-first

    … shopping day in US history, with mobile accounting for over a third of all online sales, according to Adobe. Retailers that are “thinking small” are winning the holiday sales season thus far. Recode reported that Fanatics, an online retailer of sports apparel, had over half its Thanksgiving revenue come from mobile devices, capitalizing…

    Marketing Land- 12 readers -
  • How to drive mobile purchases this holiday season

    …, but based on how much time people spend on their mobile devices, it could be growing even faster. Smart marketing will help retailers capitalize on the tremendous mobile commerce opportunity. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Stefan Benndorf is COO & Managing Director at AppLift, making sure that business operations run smoothly. He previously co-founded appiris (which was acquired by AppLift). …

    Marketing Landin How To's- 21 readers -
  • For online retailers, second time’s the charm

    …. Unfortunately, their efforts consist largely of lumping first-time buyers in with everyone else in a one-size-fits-all email retargeting campaign. Given all the options available, including expanding to other marketing channels, there’s no excuse not to try every avenue to re-engage first-time buyers. As online retailers ring in the new year…

    Marketing Land- 11 readers -
  • Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

    …, although many brands have pivoted from the Black Friday strategies of the past, the day is still a mainstay and requires consideration for every retail marketer. How do consumers really feel about Black Friday, and how should marketers respond this holiday season? Below are three takeaways from a report my company (Crimson Hexagon) put together…

    Marketing Land- 13 readers -
  • 7 omnichannel marketing tips to attract holiday shoppers

    … Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season. Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the 2015 holiday season, according to a report…

    Jim Yu/ Marketing Land- 14 readers -
  • 4 marketing innovations headed to brick-and-mortar retail in 2017

    Lowe’s Innovation Labs is introducing the second generation of the Lowe’s Holoroom, an in-store and take-home virtual reality design and visualization tool that enables customers to envision the room of their dreams. Customers can design their kitchen or bath and view it in VR using Oculus Rift in-stores, and take-home a free Google Cardboard viewer to enjoy their room design wh ...

    Marketing Land- 17 readers -
  • Pinterest & Snapchat: 12 tips to dial in your visual ads

    … practices in circulation? For retail clients especially, there’s still time to make hay in Q4 on Pinterest and Snapchat. Pinterest Pinterest is a cool combination of social engagement/proof and search intent. Since I last wrote about the platform in April, lots of new best practices have emerged. Because keywords are such a big part…

    Marketing Landin Social- 12 readers -
  • 3 techniques to boost holiday CLV with advanced segmentation

    … the right way with new customers this holiday season. 1. Right product How do we deliver relevant product stories to our customers? Which customers should get our snow boots email and which should get our cashmere sweaters email? Customers receive a barrage of retailer emails during the holiday season, so one way to cut through the noise is to show…

    Jordan Elkind/ Marketing Land- 11 readers -
  • Look to Thanksgiving dinner for holiday shopping trends

    … There’s nothing quite like the holidays: home-cooked feasts, colorful foliage, gift giving, and most importantly, visiting with friends and family you haven’t seen in a while. In thinking about the upcoming holiday season, I thought it would be interesting to create customer profiles for each family member and reflect on how affiliate…

    Marketing Land- 15 readers -
  • Making sense of the latest trends in digital retail

    … of the biggest gatherings of digital retail professionals on the planet. As always, this year’s event introduced us to new approaches and technologies, showed continued movement on trends that are changing the digital retail space and enabled us to think about how all types of marketers view digital retail. As we head into the holidays, the busiest time…

    Jason Warnock/ Marketing Land- 12 readers -
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