How To Guides: Retail Marketing

  • Retail is better off without Black Friday

    …With Black Friday discounts lasting weeks and even months, retailers can't keep pace with the likes of Amazon and Walmart. Contributor Evan Magliocca discusses how brands must evolve in order to thrive. Please visit Marketing Land for the full article. …

    Marketing Land- 16 readers -
  • Deck the halls with boughs of data

    …How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data to personalize the shopping experience. Please visit Marketing Land for the full article…

    Marketing Land- 6 readers -
  • 3 ways to leverage location this holiday season

    …With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help. Please visit Marketing Land for the full article. …

    Marketing Land- 8 readers -
  • Video marketing prep for great holiday results

    …Santa doesn’t visit every house in one night. So why hold yourself to a tight turnaround? Columnist Brent Hieggelke advises brands to start celebrating the holidays now, so they might get a full stocking of sales results come December. Please visit Marketing Land for the full article. …

    Brent Hieggelke/ Marketing Land- 11 readers -
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