How To Guides: Video Marketing

    • It’s time for SMBs to go all in on social and mobile video

      Why is video still a thorn in the side of small businesses? Even before the explosion of brand engagement via relatively recent channels such as Facebook Video, Periscope, and Snapchat’s self-serve video advertising platform, SMB (small and medium-sized business) marketers have traditionally struggled with committing to a long-term video strategy.

      Jordan Kasteler/ Marketing Land- 27 readers -
  • 10 tips to make the most of live video

    … of video stats to support the statements above, but I’m trusting that the savvy marketers reading this post are already convinced. This post will walk through my top 10 personal recommendations on how to use live video, and common pitfalls to avoid. 1. Have a purpose Often, I hear a sense of urgency from brands and advertising professionals to launch full…

    Marketing Landin Social- 20 readers -
  • 5 ways to use personalized video in your next marketing campaign

    … Personalized video is the happy, and very effective, marriage of two of today’s hottest marketing trends: personalization and video. We’re personalizing everything these days. From shoes to cars, businesses have discovered that the more something feels uniquely yours, the more likely you are to buy it. The personalization trend in B2B…

    Marketing Land- 33 readers -
  • The comprehensive guide to video advertising in 2016

    … billion in ad revenue due to developing delivery channels, amplified engagement and the highest average click-through rate (1.84 percent) of any digital format. Cross-channel video advertising has transformed how brands reach users at key points of the customer journey and influence conversions with highly engaging media. Digital video advertising…

    Marketing Landin Social Display- 18 readers -
  • Why You Need To Make Video Part Of Your Marketing Automation Strategy

    … and prospects. After all, how can you possibly sell to someone if you don’t know anything about them? Fortunately, there are ways to read our customers’ and prospects’ digital body language, and we can use marketing automation platforms to gauge insights and interest. Video is one of the most powerful ways to measure digital body language…

    Marketing Landin Content- 30 readers -
  • 7 Tips For Launching A Video Marketing Strategy

    … If my last post, “Video Is A Marketer’s Best Friend,” did its job, you’ve already decided that your organization must start using video to engage your audiences. It helps generate new leads and qualify and nurture the ones you have. And it’s measurable, so you know whether it’s working. But how do you get started? I’ve seen businesses large…

    Marketing Land- 18 readers -
  • Getting Online Video Ads Right!

    … is optional). I like calls-to-action that tell people exactly what to do, like “buy this now,” “get this now” or similar variations. Note: Call-to-action overlays remain on your video even if the video is no longer being promoted. A big thanks goes out to Page Zero’s Dave Weber for providing insight and helping shape this article. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Mona Elesseily/ Marketing Landin Paid Search Display Google YouTube- 37 readers -
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