How To Guides: Video Marketing

  • 5 ways to use personalized video in your next marketing campaign

    … a marketing KPI, and I’ll bet you video makes it better. Open rates, click-through rates, conversion rates, lead generation — the use of more visual and engaging content boosts them all. It’s no surprise, then, that personalized video delivers the benefits of both tactics, plus some. We see more and more businesses doing it every day. Influitive…

    Marketing Land- 18 readers -
  • The comprehensive guide to video advertising in 2016

    … billion in ad revenue due to developing delivery channels, amplified engagement and the highest average click-through rate (1.84 percent) of any digital format. Cross-channel video advertising has transformed how brands reach users at key points of the customer journey and influence conversions with highly engaging media. Digital video advertising…

    Marketing Landin Social Display- 14 readers -
  • Why You Need To Make Video Part Of Your Marketing Automation Strategy

    … and prospects. After all, how can you possibly sell to someone if you don’t know anything about them? Fortunately, there are ways to read our customers’ and prospects’ digital body language, and we can use marketing automation platforms to gauge insights and interest. Video is one of the most powerful ways to measure digital body language…

    Marketing Landin Content- 28 readers -
  • 7 Tips For Launching A Video Marketing Strategy

    … If my last post, “Video Is A Marketer’s Best Friend,” did its job, you’ve already decided that your organization must start using video to engage your audiences. It helps generate new leads and qualify and nurture the ones you have. And it’s measurable, so you know whether it’s working. But how do you get started? I’ve seen businesses large…

    Marketing Land- 18 readers -
  • Getting Online Video Ads Right!

    … and end. Here’s what each part should look like: Beginning: Intro and, if appropriate, why people should listen to you Middle: Your content (like how to decorate a cake),which should incorporate value propositions and unique selling proposition info End: Call-to-Action Furthermore, this format will keep your viewers on track. Through the study…

    Mona Elesseily/ Marketing Landin Paid Search Display Google YouTube- 29 readers -