How To Guides: Video Marketing

  • 5 ways to use personalized video in your next marketing campaign

    … a marketing KPI, and I’ll bet you video makes it better. Open rates, click-through rates, conversion rates, lead generation — the use of more visual and engaging content boosts them all. It’s no surprise, then, that personalized video delivers the benefits of both tactics, plus some. We see more and more businesses doing it every day. Influitive…

    Marketing Land- 15 readers -
  • The comprehensive guide to video advertising in 2016

    The expanding reach and connectivity of digital video advertising provides marketers with improved outlets for engagement. Increasingly, consumers are cutting their ties to traditional media and turning to digital video for discovery, entertainment and brand awareness. BI Intelligence reports that in 2016, digital video will reach nearly $5 billion in ad revenue due to devel ...

    Marketing Land- 11 readers -
  • Why You Need To Make Video Part Of Your Marketing Automation Strategy

    … and prospects. After all, how can you possibly sell to someone if you don’t know anything about them? Fortunately, there are ways to read our customers’ and prospects’ digital body language, and we can use marketing automation platforms to gauge insights and interest. Video is one of the most powerful ways to measure digital body language…

    Marketing Landin Content- 28 readers -
  • 7 Tips For Launching A Video Marketing Strategy

    … If my last post, “Video Is A Marketer’s Best Friend,” did its job, you’ve already decided that your organization must start using video to engage your audiences. It helps generate new leads and qualify and nurture the ones you have. And it’s measurable, so you know whether it’s working. But how do you get started? I’ve seen businesses large…

    Marketing Land- 18 readers -
  • Getting Online Video Ads Right!

    … is optional). I like calls-to-action that tell people exactly what to do, like “buy this now,” “get this now” or similar variations. Note: Call-to-action overlays remain on your video even if the video is no longer being promoted. A big thanks goes out to Page Zero’s Dave Weber for providing insight and helping shape this article. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Mona Elesseily/ Marketing Landin Paid Search Display Google YouTube- 27 readers -
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