How To Guides: Video Marketing

  • 5 ways to use personalized video in your next marketing campaign

    … a marketing KPI, and I’ll bet you video makes it better. Open rates, click-through rates, conversion rates, lead generation — the use of more visual and engaging content boosts them all. It’s no surprise, then, that personalized video delivers the benefits of both tactics, plus some. We see more and more businesses doing it every day. Influitive…

    Marketing Land- 12 readers -
  • The comprehensive guide to video advertising in 2016

    … The expanding reach and connectivity of digital video advertising provides marketers with improved outlets for engagement. Increasingly, consumers are cutting their ties to traditional media and turning to digital video for discovery, entertainment and brand awareness. BI Intelligence reports that in 2016, digital video will reach nearly $5…

    Marketing Landin Social Display- 11 readers -
  • Why You Need To Make Video Part Of Your Marketing Automation Strategy

    …, and it is critical to your marketing automation strategy. It’s a matter of collecting information and then targeting the right people at the right time based on how they interact with your content. Not All Content Is Equal Content has never been more important for guiding buyers along the journey toward a purchase. However, not all types of content are equally…

    Marketing Landin Content- 28 readers -
  • 7 Tips For Launching A Video Marketing Strategy

    … If my last post, “Video Is A Marketer’s Best Friend,” did its job, you’ve already decided that your organization must start using video to engage your audiences. It helps generate new leads and qualify and nurture the ones you have. And it’s measurable, so you know whether it’s working. But how do you get started? I’ve seen businesses large…

    Marketing Land- 18 readers -
  • Getting Online Video Ads Right!

    More advertisers are taking advantage of video advertising opportunities. According to the IAB Internet Advertising Revenue Report for 2013, video ads are increasing in popularity, rising up to become the fourth largest ad format after search, display/banner and mobile. Meanwhile, search and display ads are losing ground.

    Mona Elesseily/ Marketing Land- 23 readers -
Get the top posts daily into your mailbox!