How To Guides: Video Marketing

  • Television is dead. Long live video

    …Video consumption as we know it is transforming. Columnist Peter Minnium believes smart brands will find opportunities for growth and become more responsive to consumers in this new video age. Please visit Marketing Land for the full article…

    Peter Minnium/ Marketing Land- 13 readers -
  • Video marketing prep for great holiday results

    …Santa doesn’t visit every house in one night. So why hold yourself to a tight turnaround? Columnist Brent Hieggelke advises brands to start celebrating the holidays now, so they might get a full stocking of sales results come December. Please visit Marketing Land for the full article. …

    Brent Hieggelke/ Marketing Land- 11 readers -
  • It’s time for SMBs to go all in on social and mobile video

    … Why is video still a thorn in the side of small businesses? Even before the explosion of brand engagement via relatively recent channels such as Facebook Video, Periscope, and Snapchat’s self-serve video advertising platform, SMB (small and medium-sized business) marketers have traditionally struggled with committing to a long-term video…

    Jordan Kasteler/ Marketing Land- 32 readers -
  • 10 tips to make the most of live video

    … of video stats to support the statements above, but I’m trusting that the savvy marketers reading this post are already convinced. This post will walk through my top 10 personal recommendations on how to use live video, and common pitfalls to avoid. 1. Have a purpose Often, I hear a sense of urgency from brands and advertising professionals to launch full…

    Marketing Landin Social- 22 readers -
  • 5 ways to use personalized video in your next marketing campaign

    … Personalized video is the happy, and very effective, marriage of two of today’s hottest marketing trends: personalization and video. We’re personalizing everything these days. From shoes to cars, businesses have discovered that the more something feels uniquely yours, the more likely you are to buy it. The personalization trend in B2B…

    Marketing Land- 44 readers -
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