How To: Links

    • Organic traffic & link building for small businesses

      When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging is confusing and unhelpful.

      Search Engine Landin SEO- 16 readers -
    • Missed link-building opportunities: Reclaiming broken links

      It’s inevitable. Despite your best efforts to prevent them, there will likely be some 404 errors showing up on your website for old pages that have been discontinued on your site. Or perhaps someone just inadvertently mistyped the URL they were linking to on your website. Certainly, 404 errors aren’t great for search engine indexing, but they also represent potential inbound ...

      Janet Driscoll Miller/ Search Engine Landin SEO- 13 readers -
    • Seasonal and holiday link building

      Seasonal traffic trends have a tremendous impact on websites, and businesses need to take full advantage of the traffic spikes surrounding specific seasons and holidays — particularly those that are relevant to their products and services. For example, with Google Trends, we can see interest in the term “Valentine’s Day gifts” spikes, unsurprisingly, around Valentine’s Day: ...

      Search Engine Landin SEO- 10 readers -
  • Broken link building made easy

    I see questions on forums every day from people asking how they can build links to their website. There are many ways to build links, but there’s one tactic in particular that I believe deserves a modern update: broken link building. Rather than declaring something dead or saying it doesn’t work, SEOs should be working on improving methods to be as efficient as possible.

    Search Engine Land- 12 readers -
  • Fixing historical redirects using Wayback Machine APIs

    …, or to be able to show massive improvements at the start of a campaign with just a few hours of work. Getting off to a great start with a new client really instills a level of trust in your work. Lost links My first article on Search Engine Land, “Take Back Your Lost Links,” was about this very topic. In it, I showed how a company that had failed…

    Search Engine Landin SEO- 10 readers -
  • 13 link opportunities to pursue now

    … If you have any sort of resource page on your site (a blog, e-book, guide, how-to videos and so forth), you should explore potential resource link-building opportunities. Resource link-building involves finding relevant resource pages covering topics related to your own resources, and promoting your resource to be featured on that page. Opportunity #13…

    Search Engine Landin SEO- 18 readers -
  • Performing a manual backlink audit, step by step

    … It might be every SEO’s least favorite job: the backlink audit. This is not because the work itself is horrible (though it can be tedious on sites with large link footprints), but because it’s almost always performed when a domain is in trouble. Whether you’re reading this article because you’re an SEO looking at new strategies or a site owner…

    Dave Davies/ Search Engine Landin SEO- 15 readers -
  • Preserve Your Content Ecosystem By Fixing Link Rot

    Fixing link rot in your vertical positions your brand as the custodian of a content ecosystem, as a passionate contributor to those in “informational need,” including not just your target consumers, but future writers and thinkers to come. If you’re cultivating a topic area (not just a keyword), and you’re working to be a steward of the important work done in this vertical, ...

    Search Engine Land- 9 readers -
  • Evaluating Link Quality For SEO Campaigns

    … results for a given query. Google largely uses links to determine trust and authority, and you’ll want to ensure you’re securing links on sites that send these signals. Plainly stated, links from authoritative sites will pass more authority to your site. Only Google engineers (and maybe not even them, at this point) understand how their search…

    Search Engine Landin SEO- 14 readers -
  • The Qualifier: Brand Protector, Time Saver & Outreach Humanizer

    … natural links from only sites with a Domain Authority of 50+, and neither should your site. In this post, I’ll outline the processes for human and machine qualification and how to use both (along with a stellar Qualification toolbelt). Human Vs. Machine Qualification no’s can tell you what a page is linking to, but a human can tell you what…

    Search Engine Landin SEO- 13 readers -
  • Making Strategic Decisions About Difficult-To-Get Backlinks

    … be getting links from and strategically choose prospects based on acquisition difficulty and link authority. Step One: Start With A Broad Search We’ll start by building a list of relevant, high-quality sites, which we will then assess as possible link targets. Here’s how to do this: First, search Google for a very broad keyword related to your website…

    Search Engine Landin SEO- 14 readers -
  • Competitive Link Building Analysis For Your Industry

    … to find any city-specific links that may add local relevancy. How deep you want to go down the rabbit hole of research is up to you, but what we will find are link intersects, or websites that link to multiple competitors, to other sites in our niche, or to sites in local markets. You can also use the data about each individual site to figure out…

    Search Engine Landin SEO- 9 readers -
  • How To Attract Killer Links For E-Commerce Sites

    … linkable on blogs that are focused in your product’s niche. REI’s efforts here paid off big; a search for “hiking boots” will reveal a #1 spot for its “Hiking Boots: How to Choose” resource page. Even educational content that isn’t directly about products can be a link goldmine. Lululemon provided two free video yoga lessons on its site, which…

    Stephan Spencer/ Search Engine Landin SEO How To's- 16 readers -
  • Take Back Your Lost Links

    … is ascreenshot with recommended settings. Depending on the vertical and how much traffic images drive to our website, wemay want to grab image URLs as well. In “Configuration” > “Include,” add .*domain.com.* with domain.com being our domain. This will help with the crawler resources by only including links that include our domain name. To save time, we…

    Search Engine Landin SEO- 16 readers -
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