How To: Links

  • An easy quarterly plan for local link building

    … Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the release of the 2017 Local Search Ranking Factors and several studies, local SEO sessions are all pushing the importance of building local links. Even when tips are shared that explain how to get great links…

    Greg Gifford/ Search Engine Landin SEO- 13 readers -
  • The role of traditional public relations in SEO

    … words, websites that satisfy their users tend to rank better than those that do not. Inbound links are still a critical component of any SEO campaign, but the easy link-building tactics of the past have been wiped off the board, largely thanks to Google’s Penguin update(s). This includes buying links, guest blogging at scale, embedding links…

    Search Engine Landin SEO- 19 readers -
  • Organic traffic & link building for small businesses

    … When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging is confusing and unhelpful. We…

    Search Engine Landin SEO- 29 readers -
  • Broken link building made easy

    I see questions on forums every day from people asking how they can build links to their website. There are many ways to build links, but there’s one tactic in particular that I believe deserves a modern update: broken link building. Rather than declaring something dead or saying it doesn’t work, SEOs should be working on improving methods to be as efficient as possible.

    Search Engine Land- 19 readers -
  • Missed link-building opportunities: Reclaiming broken links

    It’s inevitable. Despite your best efforts to prevent them, there will likely be some 404 errors showing up on your website for old pages that have been discontinued on your site. Or perhaps someone just inadvertently mistyped the URL they were linking to on your website. Certainly, 404 errors aren’t great for search engine indexing, but they also represent potential inbound ...

    Janet Driscoll Miller/ Search Engine Land- 26 readers -
  • Seasonal and holiday link building

    … can’t spam your way to the top with thousands of manipulative links in short order (Penguin now devalues those links in real time); you need to consistently secure worthwhile links over the long term to achieve sustained organic visibility. Today, I’ll demonstrate how to build links to seasonal keyword pages and be prepared for traffic surges…

    Search Engine Landin SEO- 19 readers -
  • Fixing historical redirects using Wayback Machine APIs

    …, or to be able to show massive improvements at the start of a campaign with just a few hours of work. Getting off to a great start with a new client really instills a level of trust in your work. Lost links My first article on Search Engine Land, “Take Back Your Lost Links,” was about this very topic. In it, I showed how a company that had failed…

    Search Engine Landin SEO- 16 readers -
  • 13 link opportunities to pursue now

    … If you have any sort of resource page on your site (a blog, e-book, guide, how-to videos and so forth), you should explore potential resource link-building opportunities. Resource link-building involves finding relevant resource pages covering topics related to your own resources, and promoting your resource to be featured on that page. Opportunity #13…

    Search Engine Landin SEO- 29 readers -
  • Performing a manual backlink audit, step by step

    … It might be every SEO’s least favorite job: the backlink audit. This is not because the work itself is horrible (though it can be tedious on sites with large link footprints), but because it’s almost always performed when a domain is in trouble. Whether you’re reading this article because you’re an SEO looking at new strategies or a site owner…

    Dave Davies/ Search Engine Landin SEO- 26 readers -
  • Preserve Your Content Ecosystem By Fixing Link Rot

    …, this is where a lot of content marketing misses out. How Is Content Preservation Important To A Vertical’s Ecosystem? After all, it could be argued that most users only want the most relevant, recent information. Old websites and pages no longer provide utility. But how many times have you been on a research project and clicked on a reference link just…

    Search Engine Landin SEO Content- 11 readers -
  • Evaluating Link Quality For SEO Campaigns

    … results for a given query. Google largely uses links to determine trust and authority, and you’ll want to ensure you’re securing links on sites that send these signals. Plainly stated, links from authoritative sites will pass more authority to your site. Only Google engineers (and maybe not even them, at this point) understand how their search…

    Search Engine Landin SEO- 24 readers -
  • The Qualifier: Brand Protector, Time Saver & Outreach Humanizer

    … Our imaginary link-building department is bustling with business: the Link Strategist created a campaign, the Content Designer bridged the gaps between brand and opportunity, and if the Prospector did her job right, most outreach targets should be right on topic. But when you’re working at enterprise scale, “mostly on topic” isn’t close enough…

    Search Engine Landin SEO- 17 readers -
  • Making Strategic Decisions About Difficult-To-Get Backlinks

    … it on the search results page (You may have to refresh your tab). Click the icon next to the Moz logo to “Export SERP Analysis to CSV.” The only column you will need is the URL column. Once you have your list of URLs from the SERP, launch Screaming Frog SEO Spider, which will fetch information about outbound links. (The free version should…

    Search Engine Landin SEO- 18 readers -
Get the top posts daily into your mailbox!
More from around the web