How To: Links

  • Organic traffic & link building for small businesses

    … When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging is confusing and unhelpful. We…

    Search Engine Landin SEO- 18 readers -
  • Broken link building made easy

    … providing value to the webmaster, helping them clean up their website and the web in general, while also building links to your website. Broken link building isn’t a new tactic, but with the explosive growth of the web in recent years and new website technologies and redesigns, the number of broken links is increasing. I’m surprised this type of link…

    Search Engine Landin SEO- 14 readers -
  • Seasonal and holiday link building

    … follow a similar timeline for effective link acquisition. Certain link opportunities can be seasonal, but link building as a strategy is constant — to take full advantage of seasonal traffic trends, you must secure worthwhile links year-round. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine…

    Search Engine Landin SEO- 14 readers -
  • Fixing historical redirects using Wayback Machine APIs

    …, or to be able to show massive improvements at the start of a campaign with just a few hours of work. Getting off to a great start with a new client really instills a level of trust in your work. Lost links My first article on Search Engine Land, “Take Back Your Lost Links,” was about this very topic. In it, I showed how a company that had failed…

    Search Engine Landin SEO- 16 readers -
  • 13 link opportunities to pursue now

    … Link acquisition is hard. There are a number of unique challenges in link building, which are made even more difficult since most SEO programs only allocate a small portion of their budget to link building. Links are still not guaranteed, even when you have incredible, compelling content to share. According to a study conducted by BuzzSumo…

    Search Engine Landin SEO- 25 readers -
  • Performing a manual backlink audit, step by step

    … It might be every SEO’s least favorite job: the backlink audit. This is not because the work itself is horrible (though it can be tedious on sites with large link footprints), but because it’s almost always performed when a domain is in trouble. Whether you’re reading this article because you’re an SEO looking at new strategies or a site owner…

    Dave Davies/ Search Engine Landin SEO- 18 readers -
  • Preserve Your Content Ecosystem By Fixing Link Rot

    …, this is where a lot of content marketing misses out. How Is Content Preservation Important To A Vertical’s Ecosystem? After all, it could be argued that most users only want the most relevant, recent information. Old websites and pages no longer provide utility. But how many times have you been on a research project and clicked on a reference link just…

    Search Engine Landin SEO Content- 10 readers -
  • Evaluating Link Quality For SEO Campaigns

    … results for a given query. Google largely uses links to determine trust and authority, and you’ll want to ensure you’re securing links on sites that send these signals. Plainly stated, links from authoritative sites will pass more authority to your site. Only Google engineers (and maybe not even them, at this point) understand how their search…

    Search Engine Landin SEO- 18 readers -
  • The Qualifier: Brand Protector, Time Saver & Outreach Humanizer

    … natural links from only sites with a Domain Authority of 50+, and neither should your site. In this post, I’ll outline the processes for human and machine qualification and how to use both (along with a stellar Qualification toolbelt). Human Vs. Machine Qualification no’s can tell you what a page is linking to, but a human can tell you what…

    Search Engine Landin SEO- 15 readers -
  • Making Strategic Decisions About Difficult-To-Get Backlinks

    … it on the search results page (You may have to refresh your tab). Click the icon next to the Moz logo to “Export SERP Analysis to CSV.” The only column you will need is the URL column. Once you have your list of URLs from the SERP, launch Screaming Frog SEO Spider, which will fetch information about outbound links. (The free version should…

    Search Engine Landin SEO- 15 readers -
  • Competitive Link Building Analysis For Your Industry

    … to put the puzzle together with missing pieces. Before I come off as the ultimate hater of content and writers in general, I want to say that I am a fan of, and have seen many times over the absolute power of, properly targeted content. Take a look at my post, Planting The Seeds For An Evergreen Content Strategy, for a view on how I target…

    Search Engine Landin SEO- 10 readers -
  • How To Attract Killer Links For E-Commerce Sites

    … linkable on blogs that are focused in your product’s niche. REI’s efforts here paid off big; a search for “hiking boots” will reveal a #1 spot for its “Hiking Boots: How to Choose” resource page. Even educational content that isn’t directly about products can be a link goldmine. Lululemon provided two free video yoga lessons on its site, which…

    Stephan Spencer/ Search Engine Landin SEO How To's- 20 readers -
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