How To: Links

    • The role of traditional public relations in SEO

      If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional public relations (PR). This is because over the last few years, Google has minimized the effects of easily gameable ranking signals and refined their algorithm to better represent user experience.

      Search Engine Landin SEO- 18 readers -
  • Organic traffic & link building for small businesses

    … and target the commercial search terms that matter to them. There is still a creative element required here, but my goal is to provide a simple strategy that small businesses can use to help build their authority and improve their overall organic search visibility. How important are links in 2017? In the most recent Search Engine Ranking Factors…

    Search Engine Landin SEO- 23 readers -
  • Broken link building made easy

    … I see questions on forums every day from people asking how they can build links to their website. There are many ways to build links, but there’s one tactic in particular that I believe deserves a modern update: broken link building. Rather than declaring something dead or saying it doesn’t work, SEOs should be working on improving methods…

    Search Engine Landin SEO- 16 readers -
  • Seasonal and holiday link building

    … Land. Staff authors are listed here. About The Author Andrew Dennis is a Content Marketing Specialist at Page One Power and a Staff Writer for Linkarati. As a Staff Writer at Linkarati Andrew gets to explore the ever-changing and exciting world of SEO on a daily basis. When he’s not writing about link building and SEO, you’ll find him attending and/or watching live sporting events. Andrew remains confident that he will see a Detroit Lions Super Bowl victory before he dies. …

    Search Engine Landin SEO- 19 readers -
  • Fixing historical redirects using Wayback Machine APIs

    …, or to be able to show massive improvements at the start of a campaign with just a few hours of work. Getting off to a great start with a new client really instills a level of trust in your work. Lost links My first article on Search Engine Land, “Take Back Your Lost Links,” was about this very topic. In it, I showed how a company that had failed…

    Search Engine Landin SEO- 16 readers -
  • 13 link opportunities to pursue now

    … If you have any sort of resource page on your site (a blog, e-book, guide, how-to videos and so forth), you should explore potential resource link-building opportunities. Resource link-building involves finding relevant resource pages covering topics related to your own resources, and promoting your resource to be featured on that page. Opportunity #13…

    Search Engine Landin SEO- 28 readers -
  • Performing a manual backlink audit, step by step

    … It might be every SEO’s least favorite job: the backlink audit. This is not because the work itself is horrible (though it can be tedious on sites with large link footprints), but because it’s almost always performed when a domain is in trouble. Whether you’re reading this article because you’re an SEO looking at new strategies or a site owner…

    Dave Davies/ Search Engine Landin SEO- 21 readers -
  • Preserve Your Content Ecosystem By Fixing Link Rot

    …, this is where a lot of content marketing misses out. How Is Content Preservation Important To A Vertical’s Ecosystem? After all, it could be argued that most users only want the most relevant, recent information. Old websites and pages no longer provide utility. But how many times have you been on a research project and clicked on a reference link just…

    Search Engine Landin SEO Content- 10 readers -
  • Evaluating Link Quality For SEO Campaigns

    … results for a given query. Google largely uses links to determine trust and authority, and you’ll want to ensure you’re securing links on sites that send these signals. Plainly stated, links from authoritative sites will pass more authority to your site. Only Google engineers (and maybe not even them, at this point) understand how their search…

    Search Engine Landin SEO- 21 readers -
  • The Qualifier: Brand Protector, Time Saver & Outreach Humanizer

    … natural links from only sites with a Domain Authority of 50+, and neither should your site. In this post, I’ll outline the processes for human and machine qualification and how to use both (along with a stellar Qualification toolbelt). Human Vs. Machine Qualification no’s can tell you what a page is linking to, but a human can tell you what…

    Search Engine Landin SEO- 17 readers -
  • Making Strategic Decisions About Difficult-To-Get Backlinks

    … be getting links from and strategically choose prospects based on acquisition difficulty and link authority. Step One: Start With A Broad Search We’ll start by building a list of relevant, high-quality sites, which we will then assess as possible link targets. Here’s how to do this: First, search Google for a very broad keyword related to your website…

    Search Engine Landin SEO- 17 readers -
  • Competitive Link Building Analysis For Your Industry

    … to find any city-specific links that may add local relevancy. How deep you want to go down the rabbit hole of research is up to you, but what we will find are link intersects, or websites that link to multiple competitors, to other sites in our niche, or to sites in local markets. You can also use the data about each individual site to figure out…

    Search Engine Landin SEO- 13 readers -
  • How To Attract Killer Links For E-Commerce Sites

    … linkable on blogs that are focused in your product’s niche. REI’s efforts here paid off big; a search for “hiking boots” will reveal a #1 spot for its “Hiking Boots: How to Choose” resource page. Even educational content that isn’t directly about products can be a link goldmine. Lululemon provided two free video yoga lessons on its site, which…

    Stephan Spencer/ Search Engine Landin SEO How To's- 22 readers -
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