How To: Links

  • Fixing historical redirects using Wayback Machine APIs

    … referring domains were recovered, according to Ahrefs. Normally, when I see sudden spikes like this in Ahrefs, I would start looking for spam, but in this case, it’s just recovering links to pages on previous versions of the website that haven’t existed in a while. How long would it take to get those links with a link-building campaign versus…

    Search Engine Landin SEO- 8 readers -
  • 13 link opportunities to pursue now

    … If you have any sort of resource page on your site (a blog, e-book, guide, how-to videos and so forth), you should explore potential resource link-building opportunities. Resource link-building involves finding relevant resource pages covering topics related to your own resources, and promoting your resource to be featured on that page. Opportunity #13…

    Search Engine Landin SEO- 16 readers -
  • Performing a manual backlink audit, step by step

    …, I will outline the process for each platform. Google Search Console Once logged in, select the property you want to download the backlinks from. In the left navigation, under “Search Traffic,” click “Links to Your Site.” Under the Who links the most column, click “More.” Click the buttons, “Download more sample links” and “Download latest links…

    Dave Davies/ Search Engine Landin SEO- 11 readers -
  • Preserve Your Content Ecosystem By Fixing Link Rot

    …, this is where a lot of content marketing misses out. How Is Content Preservation Important To A Vertical’s Ecosystem? After all, it could be argued that most users only want the most relevant, recent information. Old websites and pages no longer provide utility. But how many times have you been on a research project and clicked on a reference link just…

    Search Engine Landin SEO Content- 9 readers -
  • Evaluating Link Quality For SEO Campaigns

    … Businesses interested in online growth can’t ignore search as a marketing channel — it’s too important. BrightEdge conducted a study that showed organic search directs the majority of traffic online. And links drive rankings in organic search. If search is important to your business — and it should be — links need to be a marketing KPI in 2016…

    Search Engine Landin SEO- 13 readers -
  • The Qualifier: Brand Protector, Time Saver & Outreach Humanizer

    … natural links from only sites with a Domain Authority of 50+, and neither should your site. In this post, I’ll outline the processes for human and machine qualification and how to use both (along with a stellar Qualification toolbelt). Human Vs. Machine Qualification no’s can tell you what a page is linking to, but a human can tell you what…

    Search Engine Landin SEO- 12 readers -
  • Making Strategic Decisions About Difficult-To-Get Backlinks

    … be getting links from and strategically choose prospects based on acquisition difficulty and link authority. Step One: Start With A Broad Search We’ll start by building a list of relevant, high-quality sites, which we will then assess as possible link targets. Here’s how to do this: First, search Google for a very broad keyword related to your website…

    Search Engine Landin SEO- 13 readers -
  • Competitive Link Building Analysis For Your Industry

    … to find any city-specific links that may add local relevancy. How deep you want to go down the rabbit hole of research is up to you, but what we will find are link intersects, or websites that link to multiple competitors, to other sites in our niche, or to sites in local markets. You can also use the data about each individual site to figure out…

    Search Engine Landin SEO- 9 readers -
  • How To Attract Killer Links For E-Commerce Sites

    … linkable on blogs that are focused in your product’s niche. REI’s efforts here paid off big; a search for “hiking boots” will reveal a #1 spot for its “Hiking Boots: How to Choose” resource page. Even educational content that isn’t directly about products can be a link goldmine. Lululemon provided two free video yoga lessons on its site, which…

    Stephan Spencer/ Search Engine Landin SEO How To's- 14 readers -
  • Take Back Your Lost Links

    … is ascreenshot with recommended settings. Depending on the vertical and how much traffic images drive to our website, wemay want to grab image URLs as well. In “Configuration” > “Include,” add .*domain.com.* with domain.com being our domain. This will help with the crawler resources by only including links that include our domain name. To save time, we…

    Search Engine Landin SEO- 15 readers -
  • How Press Requests Can Be A Link Building Gold Mine

    … about within this article isn't necessarily a new technique, but it will go into detail on the approach I take to get results from press request link building (in a way that can be scaled). I'll show you the tools that I use, the techniques that I've refined over the years and how to make the best use of your time for maximum results. What Are Press…

    Matthew Barby/ Search Engine Landin SEO- 10 readers -
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