How To: Local Search Marketing

  • Organic traffic & link building for small businesses

    … in Birmingham, UK. Marcus focuses on strategy, audits, local SEO, technical SEO, PPC and just generally helping businesses dominate search and social. Marcus is managing director of the UK SEO and digital marketing company Bowler Hat and also runs wArmour aka WordPress Armour which focuses on helping WordPress owners get their security, SEO and site maintenance dialled in without breaking the bank. …

    Search Engine Landin SEO- 23 readers -
  • How to nail a local SEO pitch

    … brick-and-mortar businesses understand the importance of local search optimization. Unfortunately, not all clients understand the positive impact local SEO can have on their business. When clients come to me asking for specific digital marketing services, they usually are completely unaware of local SEO and its benefits. These clients have heard all…

    Search Engine Landin SEO How To's- 16 readers -
  • Digital assistants, conversational search and the future of local

    … gestures included) have evolved into full-fledged, honest-to-goodness questions. The age of digital assistants is upon us. For practitioners of local SEO, here’s everything you need to know to thrive in this new environment. The impact of digital assistants on local search The most common way we’ll interact with digital assistants is through voice…

    Search Engine Landin SEO- 13 readers -
  • How to manage local listings for enterprise brands

    … overwhelming. And it’s not uncommon for enterprise brands to feel like they’re playing SEO whack-a-mole, constantly beating down duplicate listings, inaccurate data and any local search changes that inevitably pop up from Google. Fortunately, there are steps enterprise brands can take to tame their unruly location data and prevent it from getting out…

    Search Engine Landin SEO How To's- 13 readers -
  • Local SEO For WordPress Websites

    … and ticking the other basic optimization boxes detailed here ensures equity is focused where it needs to be, rather than on CMS-created pages that offer little value to a potential customer. Optimizing WordPress For Your Local Business With the taxonomy caveat out the way, let’s take a look at how we actually optimize a WordPress site for a local…

    Search Engine Landin SEO Blogging- 14 readers -
  • How To Localize Google Search Results

    … location” may give you a little hope; there’s an answer box, and even a support article entitled, “Change your location on Google.” Problem solved? Unfortunately, no. Google’s idea of being helpful is telling you how to change the auto-detected search location (usually by IP) to a “more precise” location they select for you, usually based on search…

    Search Engine Landin SEO Google How To's- 13 readers -
  • Moving Your Office Without Losing Rankings: The Local Business Owner’s Guide

    … forum (Top Contributor), the Local Search Forum (Top Contributor), and the Local University Forum (Moderator). She also a contributor to the Moz Local Search Ranking Factors survey. Joy currently works as a product consultant at Imprezzio Marketing in Toronto. She also loves to blog on her own time about things pertaining to Local SEO. (Some images used under license from Shutterstock.com.)…

    Search Engine Landin SEO Google- 23 readers -
  • Google Maps, Yelp & Local SEO In 2015

    … the team in Scottsdale, AZ. Rachel has over twenty years of content writing, editing and strategy development and ten years of digital marketing experience. She works with many top ecommerce retailers and crafts both local and national level SEO strategies. Rachel has a bachelor’s degree in broadcast journalism from the Walter Cronkite School for Journalism and Telecommunications at Arizona State University and an MBA in Marketing. (Some images used under license from Shutterstock.com.)…

    Rachel Lindteigen/ Search Engine Landin SEO Google- 38 readers -
  • Close More Clients With A Quick Local Site Audit

    … with Local Optimization. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. DON’T MISS OUT! The agenda for Search Engine Land’s SMX West search marketing show is now up. Search marketing is the biggest area of digital marketing. You can’t afford to get it wrong…

    Greg Gifford/ Search Engine Landin SEO Twitter- 21 readers -
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