How To: Local Search Marketing

    • Organic traffic & link building for small businesses

      When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging is confusing and unhelpful.

      Search Engine Landin SEO- 17 readers -
    • How to nail a local SEO pitch

      Local SEOs just get it. We understand that a company needs to be present when a customer digitally seeks its services. We get that businesses are virtually handing over potential revenue to competitors that invest more heavily than they do in local SEO. We recognize all of this wholeheartedly and put our blood, sweat and tears into helping brick-and-mortar businesses underst ...

      Search Engine Landin SEO How To's- 13 readers -
  • Digital assistants, conversational search and the future of local

    … gestures included) have evolved into full-fledged, honest-to-goodness questions. The age of digital assistants is upon us. For practitioners of local SEO, here’s everything you need to know to thrive in this new environment. The impact of digital assistants on local search The most common way we’ll interact with digital assistants is through voice…

    Search Engine Landin SEO- 11 readers -
  • How to manage local listings for enterprise brands

    … created out there in the local search ecosystem to your source of truth and make adjustments accordingly. Automation My final word is on the importance of automating the local listings process (Disclaimer: I work for a local marketing automation company). While brands with only a few locations can get away with manually running the location data…

    Search Engine Landin SEO How To's- 10 readers -
  • Local SEO For WordPress Websites

    If you run a small or local business, there is a good chance that your site is built in WordPress. In fact, statistics from BuiltWith.com would indicate that WordPress powers about 50 percent of the entire internet. The exact numbers vary, with other statistics showing WordPress powering 22 percent of new active sites or 58.9 percent of sites where CMS is known.

    Search Engine Land- 14 readers -
  • How To Localize Google Search Results

    …. Clay's resume includes more than 15 years of web development, search engine optimization and content marketing experience on both the client and agency side, including successful ventures in healthcare, travel, legal and retail verticals. At PM Digital, Clay's role is to lead brands in the formulation of optimization and content plans…

    Search Engine Landin SEO Google How To's- 10 readers -
  • Moving Your Office Without Losing Rankings: The Local Business Owner’s Guide

    … forum (Top Contributor), the Local Search Forum (Top Contributor), and the Local University Forum (Moderator). She also a contributor to the Moz Local Search Ranking Factors survey. Joy currently works as a product consultant at Imprezzio Marketing in Toronto. She also loves to blog on her own time about things pertaining to Local SEO. (Some images used under license from Shutterstock.com.)…

    Search Engine Landin SEO Google- 18 readers -
  • Google Maps, Yelp & Local SEO In 2015

    … the team in Scottsdale, AZ. Rachel has over twenty years of content writing, editing and strategy development and ten years of digital marketing experience. She works with many top ecommerce retailers and crafts both local and national level SEO strategies. Rachel has a bachelor’s degree in broadcast journalism from the Walter Cronkite School for Journalism and Telecommunications at Arizona State University and an MBA in Marketing. (Some images used under license from Shutterstock.com.)…

    Rachel Lindteigen/ Search Engine Landin SEO Google- 32 readers -
  • Close More Clients With A Quick Local Site Audit

    … way of saying: (a) you have to do more than citations, and (b) you have to have a good link profile. Use your link tool of choice — I suggest Open Site Explorer, Majestic, or Ahrefs. Check the overall Domain Authority (or whatever metric your tool uses), the total number of inbound links and the total number of linking root domains. 4. Check Google…

    Greg Gifford/ Search Engine Landin SEO Twitter- 15 readers -
  • How Large Multi-Location Businesses Can Dominate In Local Search

    … Map. Embed your business’s Google Local Map and not just a generic Google Map with your address. Photos. Use photos to differentiate your listing, increase engagement, and encourage interaction. Local landing pages with no photos generally have a much higher bounce rate. Use a storefront photo as well as interior photos if possible. For more…

    Search Engine Landin SEO Google How To's- 26 readers -