How To: Local Search Marketing

  • How to manage local listings for enterprise brands

    … overwhelming. And it’s not uncommon for enterprise brands to feel like they’re playing SEO whack-a-mole, constantly beating down duplicate listings, inaccurate data and any local search changes that inevitably pop up from Google. Fortunately, there are steps enterprise brands can take to tame their unruly location data and prevent it from getting out…

    Search Engine Landin SEO How To's- 9 readers -
  • Local SEO For WordPress Websites

    … Practices While your website should represent the center of your digital marketing universe, it is not the end-all-be-all to your Local SEO campaign. In fact, there are at least three other key areas that are essential to succeeding in the local search results. You must take care of citations, reviews and reputation and build links that help build your…

    Search Engine Landin SEO Blogging- 13 readers -
  • How To Localize Google Search Results

    … In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries. As search results have become increasingly localized, this significantly limits consumers’ ability to see results for any other location than their own. Whether you’re a search pro who needs to see clients…

    Search Engine Landin SEO Google How To's- 10 readers -
  • Google Maps, Yelp & Local SEO In 2015

    … the team in Scottsdale, AZ. Rachel has over twenty years of content writing, editing and strategy development and ten years of digital marketing experience. She works with many top ecommerce retailers and crafts both local and national level SEO strategies. Rachel has a bachelor’s degree in broadcast journalism from the Walter Cronkite School for Journalism and Telecommunications at Arizona State University and an MBA in Marketing. (Some images used under license from Shutterstock.com.)…

    Rachel Lindteigen/ Search Engine Landin SEO Google- 30 readers -
  • Close More Clients With A Quick Local Site Audit

    … way of saying: (a) you have to do more than citations, and (b) you have to have a good link profile. Use your link tool of choice — I suggest Open Site Explorer, Majestic, or Ahrefs. Check the overall Domain Authority (or whatever metric your tool uses), the total number of inbound links and the total number of linking root domains. 4. Check Google…

    Greg Gifford/ Search Engine Landin SEO Twitter- 11 readers -
  • How Large Multi-Location Businesses Can Dominate In Local Search

    Search marketing for a local business is tough — but those of us helping businesses with hundreds, sometimes thousands, of locations know it is a completely different ballgame. It’s a challenge to get one business in one location to rank, much less hundreds of locations spread across thousands of miles. This article is meant to serve as a guide for those performing enterprise local search.

    Search Engine Land- 24 readers -
  • How Not To Ask For Reviews: A True Story About Local SEO

    … in. If you’re ever looking for a nice place to stay in Hudson, New York, you can try the Union Street Guest House. And if you have an opinion on the service, I’m sure it will welcome your five-star review. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Neil Patel/ Search Engine Landin SEO Google How To's- 29 readers -
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