How To: Local Search Marketing

  • An easy quarterly plan for local link building

    … Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the release of the 2017 Local Search Ranking Factors and several studies, local SEO sessions are all pushing the importance of building local links. Even when tips are shared that explain how to get great links…

    Greg Gifford/ Search Engine Landin SEO- 13 readers -
  • Organic traffic & link building for small businesses

    … When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging is confusing and unhelpful. We…

    Search Engine Landin SEO- 29 readers -
  • How to nail a local SEO pitch

    … brick-and-mortar businesses understand the importance of local search optimization. Unfortunately, not all clients understand the positive impact local SEO can have on their business. When clients come to me asking for specific digital marketing services, they usually are completely unaware of local SEO and its benefits. These clients have heard all…

    Search Engine Landin SEO How To's- 20 readers -
  • Digital assistants, conversational search and the future of local

    … it will with general search. If anything, digital assistants are far more likely to drive local sales, especially considering how effective chatbots have been at doing the same thing. But there’s a catch. You must rank high enough in local search to be selected by the digital assistant. While the competition for the top organic local spots will be fierce…

    Search Engine Landin SEO- 13 readers -
  • How to manage local listings for enterprise brands

    … created out there in the local search ecosystem to your source of truth and make adjustments accordingly. Automation My final word is on the importance of automating the local listings process (Disclaimer: I work for a local marketing automation company). While brands with only a few locations can get away with manually running the location data…

    Search Engine Landin SEO How To's- 15 readers -
  • Local SEO For WordPress Websites

    … Practices While your website should represent the center of your digital marketing universe, it is not the end-all-be-all to your Local SEO campaign. In fact, there are at least three other key areas that are essential to succeeding in the local search results. You must take care of citations, reviews and reputation and build links that help build your…

    Search Engine Landin SEO Blogging- 14 readers -
  • How To Localize Google Search Results

    … location” may give you a little hope; there’s an answer box, and even a support article entitled, “Change your location on Google.” Problem solved? Unfortunately, no. Google’s idea of being helpful is telling you how to change the auto-detected search location (usually by IP) to a “more precise” location they select for you, usually based on search…

    Search Engine Landin SEO Google How To's- 13 readers -
  • Moving Your Office Without Losing Rankings: The Local Business Owner’s Guide

    … forum (Top Contributor), the Local Search Forum (Top Contributor), and the Local University Forum (Moderator). She also a contributor to the Moz Local Search Ranking Factors survey. Joy currently works as a product consultant at Imprezzio Marketing in Toronto. She also loves to blog on her own time about things pertaining to Local SEO. (Some images used under license from Shutterstock.com.)…

    Search Engine Landin SEO Google- 24 readers -
  • How To Cement Your Local SEO Footprint In Google: 4 Easy Steps

    Local search visibility grows increasingly important as “near me” searches on Google continue to rise. Your future customers may be looking for you at home on their desktops, or they may be using a mobile device on the go, such as a cell phone or a tablet. In fact, Google confirmed earlier this year that mobile searches have officially overtaken desktop on its search engine.

    Chris Marentis/ Search Engine Land- 57 readers -
  • Close More Clients With A Quick Local Site Audit

    … way of saying: (a) you have to do more than citations, and (b) you have to have a good link profile. Use your link tool of choice — I suggest Open Site Explorer, Majestic, or Ahrefs. Check the overall Domain Authority (or whatever metric your tool uses), the total number of inbound links and the total number of linking root domains. 4. Check Google…

    Greg Gifford/ Search Engine Landin SEO Twitter- 21 readers -
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