How To: Local Search Marketing

  • Digital assistants, conversational search and the future of local

    … gestures included) have evolved into full-fledged, honest-to-goodness questions. The age of digital assistants is upon us. For practitioners of local SEO, here’s everything you need to know to thrive in this new environment. The impact of digital assistants on local search The most common way we’ll interact with digital assistants is through voice…

    Search Engine Landin SEO- 7 readers -
  • How to manage local listings for enterprise brands

    … created out there in the local search ecosystem to your source of truth and make adjustments accordingly. Automation My final word is on the importance of automating the local listings process (Disclaimer: I work for a local marketing automation company). While brands with only a few locations can get away with manually running the location data…

    Search Engine Landin SEO How To's- 9 readers -
  • Local SEO For WordPress Websites

    … Practices While your website should represent the center of your digital marketing universe, it is not the end-all-be-all to your Local SEO campaign. In fact, there are at least three other key areas that are essential to succeeding in the local search results. You must take care of citations, reviews and reputation and build links that help build your…

    Search Engine Landin SEO Blogging- 14 readers -
  • How To Localize Google Search Results

    … location” may give you a little hope; there’s an answer box, and even a support article entitled, “Change your location on Google.” Problem solved? Unfortunately, no. Google’s idea of being helpful is telling you how to change the auto-detected search location (usually by IP) to a “more precise” location they select for you, usually based on search…

    Search Engine Landin SEO Google How To's- 10 readers -
  • Moving Your Office Without Losing Rankings: The Local Business Owner’s Guide

    … forum (Top Contributor), the Local Search Forum (Top Contributor), and the Local University Forum (Moderator). She also a contributor to the Moz Local Search Ranking Factors survey. Joy currently works as a product consultant at Imprezzio Marketing in Toronto. She also loves to blog on her own time about things pertaining to Local SEO. (Some images used under license from Shutterstock.com.)…

    Search Engine Landin SEO Google- 17 readers -
  • Close More Clients With A Quick Local Site Audit

    … with Local Optimization. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. DON’T MISS OUT! The agenda for Search Engine Land’s SMX West search marketing show is now up. Search marketing is the biggest area of digital marketing. You can’t afford to get it wrong…

    Greg Gifford/ Search Engine Landin SEO Twitter- 13 readers -
  • How Large Multi-Location Businesses Can Dominate In Local Search

    … industry or city. Once you have your list ranked in order of importance, it’s time to get started. Data aggregators can be expensive for marketers with many locations, but they are very important for local search. They are the fastest way to distribute local information for a large number of locations, as many local directory services get information…

    Search Engine Landin SEO Google How To's- 26 readers -
  • How Not To Ask For Reviews: A True Story About Local SEO

    … the tree-lined avenues. Being in the vicinity of the Vanderbilt and Rockefeller estates, the hotel had some serious cachet and upscale appeal. The hotel’s food was good enough to get it featured in publications like Bon Appétit magazine. The decor of the rooms was tasteful and elegant. It did a brisk business as a wedding venue. Couples would get…

    Neil Patel/ Search Engine Landin SEO Google How To's- 33 readers -