How To: Local Search Marketing

  • Local SEO: 7 Google My Business questions asked and answered

    … Consumers are increasingly searching online for shops, grocery stores, restaurants, car dealers, realtors and other businesses in their local area. Not surprisingly, four out of five people use search engines to find local information, like a company’s business hours, address, phone number, online reviews, busy times and more, according…

    Search Engine Landin SEO Google- 31 readers -
  • 4 local SEO tips for restaurants

    … can be tweaked to apply in other sectors, they’re especially for those of you who own or work with restaurants. So let’s dig in. Non-Disclaimer Disclaimer: In some of my examples below, I will be using a restaurant local to me called Bard & Banker. This is not a client of ours; they’re simply doing some things well, and I don’t like using our…

    Dave Davies/ Search Engine Landin SEO- 20 readers -
  • An easy quarterly plan for local link building

    … Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the release of the 2017 Local Search Ranking Factors and several studies, local SEO sessions are all pushing the importance of building local links. Even when tips are shared that explain how to get great links…

    Greg Gifford/ Search Engine Landin SEO- 14 readers -
  • Organic traffic & link building for small businesses

    … and target the commercial search terms that matter to them. There is still a creative element required here, but my goal is to provide a simple strategy that small businesses can use to help build their authority and improve their overall organic search visibility. How important are links in 2017? In the most recent Search Engine Ranking Factors…

    Search Engine Landin SEO- 31 readers -
    Earlier about the same topic:
  • How to nail a local SEO pitch

    … brick-and-mortar businesses understand the importance of local search optimization. Unfortunately, not all clients understand the positive impact local SEO can have on their business. When clients come to me asking for specific digital marketing services, they usually are completely unaware of local SEO and its benefits. These clients have heard all…

    Search Engine Landin SEO How To's- 20 readers -
  • Digital assistants, conversational search and the future of local

    … search. The problem with voice search is that it makes having a screen optional. You can receive your answers from digital assistants without ever having to read a word of it. This puts greater pressure on brands to have the best answer, as there is no guarantee how many results will be read. While the absence of a screen will impact both…

    Search Engine Landin SEO- 14 readers -
  • How to manage local listings for enterprise brands

    … created out there in the local search ecosystem to your source of truth and make adjustments accordingly. Automation My final word is on the importance of automating the local listings process (Disclaimer: I work for a local marketing automation company). While brands with only a few locations can get away with manually running the location data…

    Search Engine Landin SEO How To's- 16 readers -
  • Local SEO For WordPress Websites

    … Practices While your website should represent the center of your digital marketing universe, it is not the end-all-be-all to your Local SEO campaign. In fact, there are at least three other key areas that are essential to succeeding in the local search results. You must take care of citations, reviews and reputation and build links that help build your…

    Search Engine Landin SEO Blogging- 14 readers -
  • How To Localize Google Search Results

    … location” may give you a little hope; there’s an answer box, and even a support article entitled, “Change your location on Google.” Problem solved? Unfortunately, no. Google’s idea of being helpful is telling you how to change the auto-detected search location (usually by IP) to a “more precise” location they select for you, usually based on search…

    Search Engine Landin SEO Google How To's- 14 readers -
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