How To: Local Search Marketing

  • Organic traffic & link building for small businesses

    … When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging is confusing and unhelpful. We…

    Search Engine Landin SEO- 18 readers -
  • How to nail a local SEO pitch

    … Local SEOs just get it. We understand that a company needs to be present when a customer digitally seeks its services. We get that businesses are virtually handing over potential revenue to competitors that invest more heavily than they do in local SEO. We recognize all of this wholeheartedly and put our blood, sweat and tears into helping…

    Search Engine Landin SEO How To's- 14 readers -
  • Digital assistants, conversational search and the future of local

    … as consistent across the web. 2. Speak the language of the digital assistants If you want the digital assistants to choose you in local search, it’s critical that you make it easy for them to gather and understand your page content. Be sure to use structured data markup (using schema.org vocabulary) on your local landing pages. If you’re…

    Search Engine Landin SEO- 11 readers -
  • How to manage local listings for enterprise brands

    … created out there in the local search ecosystem to your source of truth and make adjustments accordingly. Automation My final word is on the importance of automating the local listings process (Disclaimer: I work for a local marketing automation company). While brands with only a few locations can get away with manually running the location data…

    Search Engine Landin SEO How To's- 11 readers -
  • Local SEO For WordPress Websites

    … in WordPress sites. The rest of this post will look at the suitability of WordPress as an SEO platform for local businesses, common problems you might encounter and what you can do to really fine-tune and supercharge results for your local business with WordPress as your CMS. WordPress As An SEO Platform WordPress provides a solid SEO platform off…

    Search Engine Landin SEO Blogging- 14 readers -
  • How To Localize Google Search Results

    … In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries. As search results have become increasingly localized, this significantly limits consumers’ ability to see results for any other location than their own. Whether you’re a search pro who needs to see clients…

    Search Engine Landin SEO Google How To's- 12 readers -
  • Close More Clients With A Quick Local Site Audit

    … experience for Twitter users, since all images and links take users back to Facebook) 6. Check Yelp (1 Minute) Even though most businesses aren’t frequently (if ever) reviewed on Yelp, it can’t be ignored – remember, the review stars on Apple Maps are powered by Yelp. Do a quick search and find the business on Yelp. Check its overall rating, and see…

    Greg Gifford/ Search Engine Landin SEO Twitter- 18 readers -