How To Measure Pr

  • How to Measure Your PR in 7 Steps

    … This post is an excerpt from the Measure and Maximize PR Impact guide. PR, marketing and social media professionals face growing pressure to measure their efforts and show bottom-line results. But how do increased engagement and exposure from PR tactics impact the bottom line? The days of reporting on impressions, “advertising value…

    Brian Conlin/ Vocus Blog- 12 readers -
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