How To Measure Pr

  • How to Measure Your PR in 7 Steps

    … resulting in a specific business result. While that sometimes happens, PR measurement is more about measuring three components, according to Ketchum Global Research & Analytics: outputs, outcomes and business results. Outputs Outputs examine reach and content. They look at frequency, visits, tonality, message impact and journalist inquiries…

    Brian Conlin/ Vocus Blog- 17 readers -
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