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… The new Google mobile algorithm has arrived in all its fury, and everyone seems a little disappointed in the change that failed to rival Panda. Entire industries were not destroyed, and even if they were, former Google head of webspam Matt Cutts isn’t around to blame anymore. According to Google Search Console ringleader John Mueller…
In an auction-based ecosystem, it’s only natural to think about the competition. They’re the ones that play a big part in determining what the auction looks like for you and your keywords. Luckily, there are lots of ways to learn about your competition in paid search — the important step is turning those lessons into something actionable in your account.