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… a little more digging around. In my mobile workshops with Shari Thurow at SMX West and SMX Advanced earlier this year, many of the participants were confused as to how to tell responsive and adaptive mobile configurations apart. So, I went through the exercise that I’m going to describe today. Hopefully, it will help some of you make the distinction…
…, this is due to the fact that, while the new mobile algorithm affected a lot of queries, most sites were either: Already mobile friendly, or Changed, but not significantly enough to notice (vs. Panda where the entire site dropped in search results). In this column, I’ll explain how to get as close as possible to finding the cause of gain or loss of mobile…
In an auction-based ecosystem, it’s only natural to think about the competition. They’re the ones that play a big part in determining what the auction looks like for you and your keywords. Luckily, there are lots of ways to learn about your competition in paid search — the important step is turning those lessons into something actionable in your account.