How To: Mobile Marketing

  • Using AdWords Auction Insights To Find Out Who’s Winning On Mobile

    In an auction-based ecosystem, it’s only natural to think about the competition. They’re the ones that play a big part in determining what the auction looks like for you and your keywords. Luckily, there are lots of ways to learn about your competition in paid search — the important step is turning those lessons into something actionable in your account.

    Matt Lawson/ Search Engine Land- 14 readers -