How To: Mobile Marketing

  • How to tell whether a site is adaptive or responsive

    … a little more digging around. In my mobile workshops with Shari Thurow at SMX West and SMX Advanced earlier this year, many of the participants were confused as to how to tell responsive and adaptive mobile configurations apart. So, I went through the exercise that I’m going to describe today. Hopefully, it will help some of you make the distinction…

    Bryson Meunier/ Search Engine Landin SEO- 19 readers -
  • Using AdWords Auction Insights To Find Out Who’s Winning On Mobile

    In an auction-based ecosystem, it’s only natural to think about the competition. They’re the ones that play a big part in determining what the auction looks like for you and your keywords. Luckily, there are lots of ways to learn about your competition in paid search — the important step is turning those lessons into something actionable in your account.

    Matt Lawson/ Search Engine Land- 15 readers -