How To: Ppc

  • 5 non-traditional skills to look for in a PPC account manager

    … JavaScript is and apply that understanding to Facebook’s tracking Pixel, Google Tag Manager (GTM), Google Analytics (GA) and AdWords conversion tracking. The next level up is being able to create custom events in GA, GTM or Facebook that track the correct conversion event and ideally capture important metadata around how much the conversion…

    Search Engine Landin Paid Search SEO- 18 readers -
  • Developing YOUR audience targeting strategy

    … they are looking for. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author ​Christi Olson is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of SEM. Prior to joining the Bing Ads…

    Search Engine Landin SEO Google- 15 readers -
  • How to test (and perfect) nearly everything in PPC

    … that it is happening. This article was adapted from a keynote talk I gave at SMX London. You can see the slides from that presentation here. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Andreas Reiffen is an entrepreneur, marketing technologist…

    Search Engine Landin Affiliate Paid Search SEO How To's- 19 readers -
  • Beginners’ guide to Bing Ads management

    … You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing channels. One of those channels is Bing Ads. Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean that it doesn’t have any users, though. Currently, Bing takes about…

    John E Lincoln/ Search Engine Landin Paid Search SEO- 19 readers -
  • 7 tips for small manufacturers thinking about using AdWords

    … time to read the documentation It’s deceptively easy to start an AdWords campaign and begin wasting, oops, I mean spending money immediately. Why? Google doesn’t let you complete your AdWords account setup without first creating an ad and making live. It’s much more difficult, however, to make your campaign effective. AdWords has an incredible number…

    Search Engine Landin Paid Search SEO Google- 36 readers -
  • Should you create device-specific PPC campaigns?

    … with performance cadence changes listed above, it’s abundantly clear that searchers have different appetites, needs and patience depending on their device(s). Notwithstanding, the growth of voice search is changing searcher behavior on mobile devices, which requires a separate keyword set as well — a difficult feat to accomplish in combined…

    Search Engine Landin Paid Search SEO Google- 21 readers -
  • How should your ad budget impact campaign building?

    … Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the question becomes, “How do I get the most leads for this limited amount of spend I have?” Larger accounts run into their own problems; finding points of diminishing returns and making small gains in efficiency…

    Search Engine Landin SEO Google How To's- 35 readers -
  • 12 things successful PPC managers do in the morning

    … the campaign, ad group or keyword is nearing the “threshold of pain” — the edge of where we’re comfortable spending money on it — we then dig into Google Analytics to see if there are any assisted conversions happening. If everything looks blah, we go ahead and pause it. 9. Follow PPC channel performance Find out how PPC is stacking up against other…

    Pauline Jakober/ Search Engine Land- 27 readers -
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