How To: Ppc

  • 12 things successful PPC managers do in the morning

    … the campaign, ad group or keyword is nearing the “threshold of pain” — the edge of where we’re comfortable spending money on it — we then dig into Google Analytics to see if there are any assisted conversions happening. If everything looks blah, we go ahead and pause it. 9. Follow PPC channel performance Find out how PPC is stacking up against other…

    Pauline Jakober/ Search Engine Land- 12 readers -
  • Connecting Demographics To Search Queries

    … Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies are built on market research, which always includes target demographics or personas. Specialty channels like search — where…

    Search Engine Landin SEO Google- 8 readers -
  • Tips For Establishing A New Google AdWords Account

    Over the past year, I have launched many new Google paid search accounts. While the basic account structure and setup process have remained relatively consistent over the years, there have been a few recent changes that are worth mentioning. In this article, I will cover the basics of Google AdWords account setup and share some tips on recent market changes.

    Search Engine Land- 10 readers -
  • Re-Examining The Top 10 Paid Search Best Practices, Part 1

    … on how negatives should be used, when they should be used, and ensure each of you are using them in the same way to avoid any performance issues. 5. Use Different Creative For Mobile And Desktop Ads Mobile, once a traffic outlier in single digit percentage of clicks, has now become the dominant sub-channel for paid search for most advertisers…

    Josh Dreller/ Search Engine Land- 45 readers -
  • Get Killer Ad Copy Today! Buy Now!

    … they are, what drives/motivates them, and where they want to go with their advertising. Research Your Target Audience Get to know target audience’s motivation, drives and pain points. What are the specific problems? How does your brand/product/service solve these problems? Do Competitive Research I like to ensure that I know what my competitors are up…

    Mona Elesseily/ Search Engine Landin Paid Search SEO- 19 readers -
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