How To: Ppc

  • 5 non-traditional skills to look for in a PPC account manager

    … to their ability to build a strong relationship and keep clients happy in the long run. Sales must-haves: Strong research skills Objection handling Expectation setting Active listening Pass Google’s new Digital Sales Certification Skill 3: HTML & CSS Understanding how websites work is a critical skill to becoming a full-stack PPC marketer…

    Search Engine Landin Paid Search SEO- 18 readers -
  • Developing YOUR audience targeting strategy

    … could and should be an RLSA campaign. So, what is the most important audience of online searchers? Yours. 2017 has been a year of growth for what is possible with remarketing, as both Google and Bing have released innovative features to help you create a custom audience that speaks to your exact business needs. Creative features such as exclusions…

    Search Engine Landin SEO Google- 15 readers -
  • How to test (and perfect) nearly everything in PPC

    … that it is happening. This article was adapted from a keynote talk I gave at SMX London. You can see the slides from that presentation here. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Andreas Reiffen is an entrepreneur, marketing technologist…

    Search Engine Landin Affiliate Paid Search SEO How To's- 19 readers -
  • Beginners’ guide to Bing Ads management

    … You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing channels. One of those channels is Bing Ads. Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean that it doesn’t have any users, though. Currently, Bing takes about…

    John E Lincoln/ Search Engine Landin Paid Search SEO- 17 readers -
  • 7 tips for small manufacturers thinking about using AdWords

    In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its search results to remove right-side ads on desktop and to increase the number of ads appearing above the organic results to as many as four. Suddenly, SEO became a whole different ball game, especially since I work with small manufacturers, ...

    Search Engine Land- 36 readers -
  • Should you create device-specific PPC campaigns?

    … Should you split your device campaigns apart? On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, of course, followed suit soon after. The PPC world at large was not pleased. I think I speak for many of my peers when I say we’re…

    Search Engine Landin Paid Search SEO Google- 21 readers -
  • How should your ad budget impact campaign building?

    … Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the question becomes, “How do I get the most leads for this limited amount of spend I have?” Larger accounts run into their own problems; finding points of diminishing returns and making small gains in efficiency…

    Search Engine Landin SEO Google How To's- 35 readers -
  • 12 things successful PPC managers do in the morning

    … on the website that wiped out the tracking tag. 7. Verify ad positions Are your ads displaying in a position on the search results that you expect? Check the Campaigns tab in the AdWords dashboard to find out. Everyone has a different target, but I typically don’t like to see anything fall beneath position 2. For data on how changes to the Google SERPS…

    Pauline Jakober/ Search Engine Land- 26 readers -