How To: Ppc

    • Keyword tiering: A systematic way to juggle your AdWords priorities

      Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop. You increase lead volume, but those leads don’t turn into sales. You finally boost sales, but now your cost per click is unprofitably high… When does the madness stop? With all of these apparently conflicting priorities, it can be easy to drop the ball a few times.

      Search Engine Landin Paid Search SEO Google- 8 readers -
  • 7 tips for small manufacturers thinking about using AdWords

    … budget. Google does a nice job of explaining exactly how AdWords works. I advise taking at least a week or two to read through the Setup and Basics guides — and be sure to watch the videos, as they’re quite helpful. Do this learning in small chunks of time so that you retain what you read. TIP: Once you’re ready to open your account, work through…

    Search Engine Landin Paid Search SEO Google- 29 readers -
  • Should you create device-specific PPC campaigns?

    … Should you split your device campaigns apart? On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, of course, followed suit soon after. The PPC world at large was not pleased. I think I speak for many of my peers when I say we’re…

    Search Engine Landin Paid Search SEO Google- 15 readers -
  • How should your ad budget impact campaign building?

    … Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the question becomes, “How do I get the most leads for this limited amount of spend I have?” Larger accounts run into their own problems; finding points of diminishing returns and making small gains in efficiency…

    Search Engine Landin SEO Google How To's- 24 readers -
  • 12 things successful PPC managers do in the morning

    … the campaign, ad group or keyword is nearing the “threshold of pain” — the edge of where we’re comfortable spending money on it — we then dig into Google Analytics to see if there are any assisted conversions happening. If everything looks blah, we go ahead and pause it. 9. Follow PPC channel performance Find out how PPC is stacking up against other…

    Pauline Jakober/ Search Engine Land- 22 readers -
  • Connecting Demographics To Search Queries

    … Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies are built on market research, which always includes target demographics or personas. Specialty channels like search — where…

    Search Engine Landin SEO Google- 11 readers -
  • Tips For Establishing A New Google AdWords Account

    …. Sitelinks can appear in ads at the top or bottom of the Google search results. Callouts. Unlike sitelinks, callouts are not clickable. They allow you to include additional text within your search ad. Callouts allow you to provide detailed information about your business, helping searchers to make more informed decisions before clicking on your ad…

    Search Engine Landin Paid Search SEO Google- 17 readers -
  • How To Resolve Issues With Flexible Bid Strategies In AdWords

    …” and therefore unable to be used for optimization. If you are troubleshooting performance issues in your AdWords account and you are using Flexible Bid Strategies, these status updates might be the key to understanding why performance has gone awry — or at least, not as you planned. How Do You Find Your Bid Strategy Status? Bid Strategies are located…

    Search Engine Landin Paid Search SEO How To's- 18 readers -
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