How To: Ppc

  • Should you create device-specific PPC campaigns?

    … and cons noted above and figure if device-specific campaigns can help to benefit their accounts. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Aaron has been in the industry for the better part of a decade, leading paid media…

    Search Engine Landin Paid Search SEO Google- 12 readers -
  • How should your ad budget impact campaign building?

    … run the AdWords account for a recruiting firm that specializes in marketing, creative and IT hiring. The keywords for these three services are drastically different, so you have separate campaigns built that run at $100/day each (Your monthly budget was set at $9,000/month). Every campaign is limited by budget. The steps you’ve taken so far…

    Search Engine Landin SEO Google How To's- 16 readers -
  • 12 things successful PPC managers do in the morning

    … the campaign, ad group or keyword is nearing the “threshold of pain” — the edge of where we’re comfortable spending money on it — we then dig into Google Analytics to see if there are any assisted conversions happening. If everything looks blah, we go ahead and pause it. 9. Follow PPC channel performance Find out how PPC is stacking up against other…

    Pauline Jakober/ Search Engine Land- 15 readers -
  • Connecting Demographics To Search Queries

    … Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies are built on market research, which always includes target demographics or personas. Specialty channels like search — where…

    Search Engine Landin SEO Google- 9 readers -
  • Tips For Establishing A New Google AdWords Account

    … Over the past year, I have launched many new Google paid search accounts. While the basic account structure and setup process have remained relatively consistent over the years, there have been a few recent changes that are worth mentioning. In this article, I will cover the basics of Google AdWords account setup and share some tips on recent…

    Search Engine Landin Paid Search SEO Google- 16 readers -
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