How To: Ppc

    • 7 tips for small manufacturers thinking about using AdWords

      In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its search results to remove right-side ads on desktop and to increase the number of ads appearing above the organic results to as many as four. Suddenly, SEO became a whole different ball game, especially since I work with small manufacturers, ...

      Search Engine Landin Paid Search SEO Google- 29 readers -
  • Should you create device-specific PPC campaigns?

    … Should you split your device campaigns apart? On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, of course, followed suit soon after. The PPC world at large was not pleased. I think I speak for many of my peers when I say we’re…

    Search Engine Landin Paid Search SEO Google- 14 readers -
  • How should your ad budget impact campaign building?

    … Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the question becomes, “How do I get the most leads for this limited amount of spend I have?” Larger accounts run into their own problems; finding points of diminishing returns and making small gains in efficiency…

    Search Engine Landin SEO Google How To's- 16 readers -
  • 12 things successful PPC managers do in the morning

    … the campaign, ad group or keyword is nearing the “threshold of pain” — the edge of where we’re comfortable spending money on it — we then dig into Google Analytics to see if there are any assisted conversions happening. If everything looks blah, we go ahead and pause it. 9. Follow PPC channel performance Find out how PPC is stacking up against other…

    Pauline Jakober/ Search Engine Land- 17 readers -
  • Develop free, lightweight attribution insights for your paid & organic channels

    … of your search marketing campaign. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Chris Liversidge has over twelve years web development experience & is the founder of QueryClick Search Marketing, a UK agency specialising in SEO, PPC and Conversion Rate Optimisation strategies that deliver industry-leading ROI. (Some images used under license from Shutterstock.com.)…

    Chris Liversidge/ Search Engine Landin Paid Search SEO- 28 readers -
  • Connecting Demographics To Search Queries

    … Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies are built on market research, which always includes target demographics or personas. Specialty channels like search — where…

    Search Engine Landin SEO Google- 9 readers -
  • Tips For Establishing A New Google AdWords Account

    … location or region By seasonality Campaign structure is important, because budgets are set at the campaign level. Establish your campaigns based on how you want to allocate and manage your PPC investment. 2. Create Ad Groups Once you have decided upon your campaign structure, you need to develop ad groups within each campaign. Ad groups further…

    Search Engine Landin Paid Search SEO Google- 16 readers -
  • How To Resolve Issues With Flexible Bid Strategies In AdWords

    …” and therefore unable to be used for optimization. If you are troubleshooting performance issues in your AdWords account and you are using Flexible Bid Strategies, these status updates might be the key to understanding why performance has gone awry — or at least, not as you planned. How Do You Find Your Bid Strategy Status? Bid Strategies are located…

    Search Engine Landin Paid Search SEO How To's- 16 readers -
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