How To: Ppc

  • 5 non-traditional skills to look for in a PPC account manager

    … to their ability to build a strong relationship and keep clients happy in the long run. Sales must-haves: Strong research skills Objection handling Expectation setting Active listening Pass Google’s new Digital Sales Certification Skill 3: HTML & CSS Understanding how websites work is a critical skill to becoming a full-stack PPC marketer…

    Search Engine Landin Paid Search SEO- 18 readers -
  • Developing YOUR audience targeting strategy

    … could and should be an RLSA campaign. So, what is the most important audience of online searchers? Yours. 2017 has been a year of growth for what is possible with remarketing, as both Google and Bing have released innovative features to help you create a custom audience that speaks to your exact business needs. Creative features such as exclusions…

    Search Engine Landin SEO Google- 15 readers -
  • Beginners’ guide to Bing Ads management

    … run successfully on AdWords. If you’re completely new to PPC, though, you’ll have to create a campaign from scratch. Don’t worry, that’s fairly easy as well. (More info on that below.) Performing keyword research Great PPC campaigns are like great search engine optimization (SEO) campaigns in this way: they’re keyword-driven. Think about how…

    John E Lincoln/ Search Engine Landin Paid Search SEO- 20 readers -
  • 7 tips for small manufacturers thinking about using AdWords

    … cut those back as well. To solve the non-relevant keywords problem, I began reading about keyword matching options — and thus began the short but crazed period of trying to figure out how exactly this all worked: broad match, modified broad match, phrase match, exact match. My brain hurt. My PPC friend, who had now become something…

    Search Engine Landin Paid Search SEO Google- 36 readers -
  • Should you create device-specific PPC campaigns?

    … and cons noted above and figure if device-specific campaigns can help to benefit their accounts. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Aaron has been in the industry for the better part of a decade, leading paid media…

    Search Engine Landin Paid Search SEO Google- 21 readers -
  • How should your ad budget impact campaign building?

    … Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the question becomes, “How do I get the most leads for this limited amount of spend I have?” Larger accounts run into their own problems; finding points of diminishing returns and making small gains in efficiency…

    Search Engine Landin SEO Google How To's- 35 readers -