How To: Ppc

    • Beginners’ guide to Bing Ads management

      You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing channels. One of those channels is Bing Ads. Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean that it doesn’t have any users, though.

      John E Lincoln/ Search Engine Landin Paid Search SEO- 17 readers -
  • 7 tips for small manufacturers thinking about using AdWords

    … conversions show for Paid Search in Analytics, be sure to import your Analytics Goals into AdWords (Figure 5) rather than directly setting up your Goals in the AdWords interface. (Yep, I made that mistake.) Figure 5: Google AdWords Tools screen Tip #6: Track the source of all your inquiries My client’s AdWords campaign slowly began to take shape…

    Search Engine Landin Paid Search SEO Google- 33 readers -
  • Should you create device-specific PPC campaigns?

    … Should you split your device campaigns apart? On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, of course, followed suit soon after. The PPC world at large was not pleased. I think I speak for many of my peers when I say we’re…

    Search Engine Landin Paid Search SEO Google- 20 readers -
  • How should your ad budget impact campaign building?

    … Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the question becomes, “How do I get the most leads for this limited amount of spend I have?” Larger accounts run into their own problems; finding points of diminishing returns and making small gains in efficiency…

    Search Engine Landin SEO Google How To's- 33 readers -
  • 12 things successful PPC managers do in the morning

    … the campaign, ad group or keyword is nearing the “threshold of pain” — the edge of where we’re comfortable spending money on it — we then dig into Google Analytics to see if there are any assisted conversions happening. If everything looks blah, we go ahead and pause it. 9. Follow PPC channel performance Find out how PPC is stacking up against other…

    Pauline Jakober/ Search Engine Land- 26 readers -
  • Develop free, lightweight attribution insights for your paid & organic channels

    … of your search marketing campaign. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Chris Liversidge has over twelve years web development experience & is the founder of QueryClick Search Marketing, a UK agency specialising in SEO, PPC and Conversion Rate Optimisation strategies that deliver industry-leading ROI. (Some images used under license from…

    Chris Liversidge/ Search Engine Landin Paid Search SEO- 33 readers -
  • How New & Existing Customers Interact With Your Paid Search Ads Differently

    Analyzing paid search orders based on whether they were placed by new-to-file or return customers can be a valuable exercise in determining how different areas of an account help drive new buyers to your site or aid in customer retention. Beyond that, it can also give you some insight into how searchers behave when clicking on ads and how brand recognition impacts decisions made on the SERP.

    Andy Taylor/ Search Engine Land- 19 readers -
  • Connecting Demographics To Search Queries

    Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies are built on market research, which always includes target demographics or personas.

    Search Engine Land- 14 readers -
  • Tips For Establishing A New Google AdWords Account

    … Over the past year, I have launched many new Google paid search accounts. While the basic account structure and setup process have remained relatively consistent over the years, there have been a few recent changes that are worth mentioning. In this article, I will cover the basics of Google AdWords account setup and share some tips on recent…

    Search Engine Landin Paid Search SEO Google- 20 readers -
  • How To Resolve Issues With Flexible Bid Strategies In AdWords

    …” and therefore unable to be used for optimization. If you are troubleshooting performance issues in your AdWords account and you are using Flexible Bid Strategies, these status updates might be the key to understanding why performance has gone awry — or at least, not as you planned. How Do You Find Your Bid Strategy Status? Bid Strategies are located…

    Search Engine Landin Paid Search SEO How To's- 20 readers -
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