How To: Sem

  • Tips For A Successful PPC Account Takeover

    If you work in an agency and you've taken on an existing account that you plan to build on rather than start over from scratch, you'll know this situation comes with a certain set of issues and things you need to take into consideration. In this column, I'll delve into areas you need to investigate to make sure you don't overlook something key during this transition stage! W ...

    Rebekah Schelfhout/ Search Engine Land- 20 readers -
  • How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

    … and funnel work well within the AdWords targeting criteria limits. However, the device targeting limits of Enhanced Campaigns just inherently don't work for some businesses and paid search contracts. For instance, an advertiser might have an online magazine specifically for tablets — I once had a client with this exact product (luckily it was before…

    Susan Waldes/ Search Engine Land- 30 readers -