How To: Sem

  • An AdWords Script To Make Exact Match, Well…Exact

    Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It’s a clear move to grab some more advertising dollars, and the news has been met with fury by SEM experts. Most two-year-old kids know that there is a semantic difference between singular and plural forms – and anyone with the slightest ...

    Daniel Gilbert/ Search Engine Land- 21 readers -
  • Tips For A Successful PPC Account Takeover

    … plan that you intend to join these together into one campaign, either building into the best-performing one or starting a new one. You can then simply use prefixes in your ad group naming conventions to be able to identify how each group is performing. During this process, you may also need to merge several ad groups together if you find you have…

    Rebekah Schelfhout/ Search Engine Landin Paid Search SEO- 16 readers -
  • How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

    … suggest that you only use this method if you really absolutely have to in order to efficiently advertise within AdWords. So, why publish a workaround that probably applies to only 5% of accounts? It's time to restart the conversation on the forced device competency of Enhanced Campaigns. Google has done a good job with Enhanced Campaigns forcing many…

    Susan Waldes/ Search Engine Land- 24 readers -
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