How To: Sem

  • Tips For A Successful PPC Account Takeover

    … plan that you intend to join these together into one campaign, either building into the best-performing one or starting a new one. You can then simply use prefixes in your ad group naming conventions to be able to identify how each group is performing. During this process, you may also need to merge several ad groups together if you find you have…

    Rebekah Schelfhout/ Search Engine Landin Paid Search SEO- 18 readers -
  • How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

    … and funnel work well within the AdWords targeting criteria limits. However, the device targeting limits of Enhanced Campaigns just inherently don't work for some businesses and paid search contracts. For instance, an advertiser might have an online magazine specifically for tablets — I once had a client with this exact product (luckily it was before…

    Susan Waldes/ Search Engine Land- 25 readers -