How To: Seo

  • How your old content can help with SEO

    … content’s shelf life, you’ll be able to maximize your discoverability, while at the same time giving your investment in these assets a fighting chance at performing. Here’s how. Determine what assets are ripe for life extension Start by auditing the content that’s currently up on your site, deciding which pages should be unpublished, updated…

    Search Engine Landin SEO Content How To's- 29 readers -
  • How to quickly find and export all subdomains indexed by Google

    … An SEO audit is rarely limited to the www (or non-www) version of a website. When looking for potential duplicate content, it’s often important to know how many subdomains exist and, more importantly, how many of them are indexed by Google. The good old search operators An easy way to find indexed subdomains is to use search operators. Start…

    Search Engine Landin SEO Google How To's- 17 readers -
  • The benefits of creating a purpose-driven SEO strategy

    … traffic to your site. As many in the SEO world saw back in March, Google’s Andrey Lipattsev stated in a YouTube Q&A that links, content and RankBrain are the top three ranking signals in Google’s search algorithm. When it comes to RankBrain, there are still a lot of unknowns; however, we can take some very practical actions around content…

    Search Engine Landin SEO- 26 readers -
  • What your teacher didn’t tell you about optimizing site speed

    … Despite site speed being a ranking factor in Google search results, fast websites aren’t the norm. Your site likely has room to improve. By observing minor details, it is possible to significantly decrease web page load time — and consequently increase SERP performance. Let’s take a look at some of the less common methods to decrease page load…

    Search Engine Landin SEO Google- 12 readers -
  • The ins and outs of an SEO audit

    …, Conductor and seoClarity for enterprise-level SEO audits. To learn about all of the tools Arriola shared, including some not mentioned here, check out his SMX presentation: Annie Cushing: Delivering Audit Findings With Dignity Rounding out the panel was Annie Cushing, Founder of Annielytics, who discussed how you can deliver your SEO audit…

    Janet Driscoll Miller/ Search Engine Landin SEO- 19 readers -
  • Calculating the value of organic traffic

    … Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by our services. There are a number of time-tested ways of doing this, the most common of which is to calculate year-over-year traffic and revenue increases from the organic channel. Often, success shown by these metrics is enough…

    Search Engine Landin Paid Search SEO Google- 10 readers -
  • How To Compile A Top-Notch Competitive Link Analysis

    … like sheer quantity of links, is never a guarantee of high rankings. You can make 300 content updates a month and still only get 100,000 visitors a year; conversely, you can make 15 content updates a month and drive more than 500,000 visitors a year. It all depends on how good your SEO is. In terms of a competitor analysis, a high number of indexed…

    Search Engine Landin SEO How To's- 15 readers -
  • How To Uncover SEO Content Marketing Ideas With Google Search Analytics

    When Google first launched Webmaster Tools (now known as Google Search Console), I was more than skeptical of its value. I had a hard time buying into XML sitemaps as a must-have SEO asset, and the original results for keyword data were never close to what could be found in web reporting tools. Fast forward to the new year, and we all know Google Search Console has evolved significantly.

    Derek Edmond/ Search Engine Land- 27 readers -
  • SEO So Simple A Child Can Do It: In 5 Easy Steps

    … As it turns out, I’m not the only SEO professional in the family. At 14, my daughter Chloe started creating a passive income stream, enviable to most teenagers, of up to $1,100 per month. She did it with only a few ingredients: a WordPress blog, a Google AdSense account and some basic SEO knowledge. Like many young teenagers at the time (which…

    Stephan Spencer/ Search Engine Landin SEO- 20 readers -
  • Using Pinterest For Keyword Research

    …. And lately, we are learning more and more about how the use of semantically related phrases is one way “good” content is recognized and rewarded with rankings. In the modern SEO world, phrases like roper boots become more important not necessarily because of their monthly search volume, but because of the semantic relationship between ropers and cowboy…

    Search Engine Landin Social SEO- 19 readers -
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