How To: Seo

    • Mapping keywords to the buyer journey in SEO

      I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search results? Everything in SEO really ties back to this fundamental pillar.

      Janet Driscoll Miller/ Search Engine Landin SEO- 30 readers -
    • How to monitor Google Knowledge Graph changes and performance

      Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that appears on the right side of the search result page that provides information about entities such as people, places and brands. Individuals and companies alike are striving to acquire, maintain and monitor a Knowledge Graph listing.

      Search Engine Landin SEO Google How To's- 27 readers -
  • How your old content can help with SEO

    As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an audience. And yet, publishers and brands are investing heavily on churning out new pages. The Washington Post publishes 1,200 new content assets every day, 500 of which are articles prepared by their in-house editorial team.

    Search Engine Land- 31 readers -
  • How to quickly find and export all subdomains indexed by Google

    … An SEO audit is rarely limited to the www (or non-www) version of a website. When looking for potential duplicate content, it’s often important to know how many subdomains exist and, more importantly, how many of them are indexed by Google. The good old search operators An easy way to find indexed subdomains is to use search operators. Start…

    Search Engine Landin SEO Google How To's- 22 readers -
  • The benefits of creating a purpose-driven SEO strategy

    … With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time? Defining your site’s purpose and mapping out the objectives you are trying to achieve is the key to not just ranking, but creating an SEO strategy that produces actual business results. I know…

    Search Engine Landin SEO- 29 readers -
  • What your teacher didn’t tell you about optimizing site speed

    … time for better performance in the SERPs. Assess your current load time performance with Google Analytics If you have Google Analytics set up on your website, finding out how your pages perform should be a relatively easy chore. Simply navigate to Behavior > Site Speed and review the various reports contained therein. The Page Timings…

    Search Engine Landin SEO Google- 13 readers -
  • The ins and outs of an SEO audit

    … Whether you’re taking on SEO for an existing website or getting ready to launch a new one, a comprehensive SEO audit is crucial to understanding what problems exist and what work needs to be done. At SMX West, three SEO audit experts shared their knowledge from start to finish on a proper SEO audit. Jessie Stricchiola: Key Elements of Discovery…

    Janet Driscoll Miller/ Search Engine Landin SEO- 24 readers -
  • Calculating the value of organic traffic

    … Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by our services. There are a number of time-tested ways of doing this, the most common of which is to calculate year-over-year traffic and revenue increases from the organic channel. Often, success shown by these metrics is enough…

    Search Engine Landin Paid Search SEO Google- 13 readers -
  • How To Compile A Top-Notch Competitive Link Analysis

    … like sheer quantity of links, is never a guarantee of high rankings. You can make 300 content updates a month and still only get 100,000 visitors a year; conversely, you can make 15 content updates a month and drive more than 500,000 visitors a year. It all depends on how good your SEO is. In terms of a competitor analysis, a high number of indexed…

    Search Engine Landin SEO How To's- 19 readers -
  • How To Uncover SEO Content Marketing Ideas With Google Search Analytics

    When Google first launched Webmaster Tools (now known as Google Search Console), I was more than skeptical of its value. I had a hard time buying into XML sitemaps as a must-have SEO asset, and the original results for keyword data were never close to what could be found in web reporting tools. Fast forward to the new year, and we all know Google Search Console has evolved significantly.

    Derek Edmond/ Search Engine Land- 34 readers -
  • SEO So Simple A Child Can Do It: In 5 Easy Steps

    … As it turns out, I’m not the only SEO professional in the family. At 14, my daughter Chloe started creating a passive income stream, enviable to most teenagers, of up to $1,100 per month. She did it with only a few ingredients: a WordPress blog, a Google AdSense account and some basic SEO knowledge. Like many young teenagers at the time (which…

    Stephan Spencer/ Search Engine Landin SEO- 21 readers -
  • Using Pinterest For Keyword Research

    …. And lately, we are learning more and more about how the use of semantically related phrases is one way “good” content is recognized and rewarded with rankings. In the modern SEO world, phrases like roper boots become more important not necessarily because of their monthly search volume, but because of the semantic relationship between ropers and cowboy…

    Search Engine Landin Social SEO- 23 readers -
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