How To: Seo

    • How to get developers to implement SEO recommendations

      The hardest problem in doing SEO isn’t the algorithm updates. It isn’t having access to the enterprise tools. It’s not even whether or not you have the experience to determine where to focus your efforts. No, the hardest problem in SEO is getting developers to actually execute recommendations. We all walk into projects hoping to discover an internal champion that can take t ...

      Search Engine Land- 15 readers -
    • How to do advanced page-level keyword research

      Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or need. However, these pages don’t happen by accident. Building useful pages requires research and strategic planning. You should be thinking about links and search opportunities during the ideation phase, before yo ...

      Search Engine Landin SEO How To's- 16 readers -
  • SEO case study: Zero to 100,000 visitors in 12 months

    … at Siege Media to earn links and visibility, and to increase web traffic for our clients. I’m going to walk through how we built a site’s SEO strategy from the ground up — growing from zero visitors to 100,000 — and share key takeaways that you can apply to your own strategy. The general outline of our strategy was: Start slow and take advantage of “easy…

    Search Engine Landin SEO- 26 readers -
  • Small business SEO: Your questions answered

    … of marketing your business. Yet when done well, there is little that can compete with strong, organic search engine visibility to promote your small business. Organic listings build trust with local customers, and all the best business relationships are built on a foundation of trust. In this article, I want to look at SEO as a marketing tactic…

    Search Engine Landin SEO- 23 readers -
  • Setting up and testing AMP for WordPress: A quick 7-step guide

    …, Amazon, one of the largest online retailers, concluded that even a one-second lag in page load speed accounted for a $1.6B decrease in annual revenue. Accelerated mobile pages (AMPs) are quickly becoming the standard for how a fast-loading page should be built. Using a pre-render, AMPs are able to load 15-80 percent faster than standard mobile…

    Search Engine Landin SEO Google Blogging- 26 readers -
  • YouTube SEO: How to find the best traffic-generating keywords

    … on YouTube, you want to try to find keywords that will drive traffic to your video. The best place to look for keywords is on YouTube, but you should also use more traditional keyword research tools (like Google Search Console, SEMrush, SEOProfiler, Moz or others.) YouTube allows you to include “tags” to help categorize your video by keyword…

    Search Engine Landin Social SEO How To's- 25 readers -
  • A fresh perspective on SEO for B2B companies

    … this. Search Engine Optimization (SEO) is no longer how you can optimize your site to rank for keywords; instead, SEO is about how you can optimize your company to be found by your target audience for different queries and on various sites throughout the search engine. This means that if you want to optimize your site for search engines, you need…

    Search Engine Landin SEO- 22 readers -
  • How to build an SEO strategy to dominate your market

    … for the term “widgets,” as well as variations of the term, such as: [color] + widgets [brand] + widgets [size] + widgets But no matter how many variations you include, you’ll only scratch the surface of potential topics to drive organic search traffic. That’s why it’s essential to go beyond conventional thinking and identity a greater number of lucrative…

    Search Engine Landin SEO How To's- 22 readers -
  • Weathering the Google storms

    … A good friend of mine and truly the best SEO expert I have had the privilege working with, Gregory Gromov, once referred to the Google algorithm updates and tests as “Google storms.” The coined phrase made all the sense in the world. Per Gregory, a solid SEO program provides the ballast to weather the storm, but if a storm hits and flips you…

    Search Engine Landin SEO Google- 16 readers -
  • How to add schema markup to your site using Google Tag Manager

    The importance of schema.org has significantly grown in the SEO world since its introduction in 2011. Schema.org is a collection of schemas for structured data markup (sometimes called “schema markup”) that helps search engines better understand content on websites. Implementing this markup on a site can also improve how that site’s listings appear in SERPs.

    Search Engine Land- 27 readers -
  • 5 ways your merchandising strategy is affecting SEO performance

    … strategy and how it can affect SEO. Below are five common, yet overlooked, scenarios which detail the importance of communicating your merchandising strategy. Challenge 1: Inventory issues & negative reviews What does inventory management have to do with SEO? Turns out, a lot. While I think it’s safe to say that most brands use a live inventory…

    Search Engine Landin SEO- 18 readers -
  • Mapping keywords to the buyer journey in SEO

    … women’s GT-1000 4 running shoes midnight Now I’m in the purchase phase. I know exactly which shoe I want. I’ve got a very specific search — down to the color and model. Ideally, you’ll want a combination of keywords from all stages of the buying cycle so that you can attract and convert customers through organic search. Finding keywords But how…

    Janet Driscoll Miller/ Search Engine Landin SEO- 44 readers -
  • How to monitor Google Knowledge Graph changes and performance

    … classification type. Not all Knowledge Graph panels are created equal, and Google will add more information to the panel as it discovers information about a person or company. Monitoring changes to a Knowledge Graph result can help you better understand how Google perceives you or your company. It can also validate certain optimizations you may…

    Search Engine Landin SEO Google How To's- 39 readers -
  • How your old content can help with SEO

    As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an audience. And yet, publishers and brands are investing heavily on churning out new pages. The Washington Post publishes 1,200 new content assets every day, 500 of which are articles prepared by their in-house editorial team.

    Search Engine Land- 32 readers -
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