How To: Seo

    • YouTube SEO: How to find the best traffic-generating keywords

      Video marketing is becoming a digital marketing necessity. (It’s not a “nice-to-have” marketing strategy anymore.) People love to watch videos, and videos can help you sell more products or services. In fact, a study done by Cisco last year predicted that by 2020, video will account for over 80 percent of all consumer internet traffic.

      Search Engine Landin Social SEO How To's- 23 readers -
    • Small business SEO: Your questions answered

      Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if they are unable to adapt to changing times. Marketing is difficult — digital marketing even more so. And the black-box nature of SEO can make it the most difficult form of marketing your business.

      Search Engine Landin SEO- 16 readers -
  • A fresh perspective on SEO for B2B companies

    … five for your most valuable keywords. You need a comprehensive approach to successfully capture the entire value that Google’s search engine results page has to offer. It’s time to rethink B2B SEO In conclusion, the entire point of SEO has never been to rank websites. It has been to drive revenue from a marketing channel that has no ongoing cost per…

    Search Engine Landin SEO- 18 readers -
  • How to build an SEO strategy to dominate your market

    … Do you want an SEO strategy that goes beyond incremental growth? One that is defensible by being inherently more difficult for your competitors to replicate? And one that sets you apart from your competitors? Then you’re in the right place, because that’s exactly what we’re going to outline here today. First and foremost, you need…

    Search Engine Landin SEO How To's- 21 readers -
  • Weathering the Google storms

    … A good friend of mine and truly the best SEO expert I have had the privilege working with, Gregory Gromov, once referred to the Google algorithm updates and tests as “Google storms.” The coined phrase made all the sense in the world. Per Gregory, a solid SEO program provides the ballast to weather the storm, but if a storm hits and flips you…

    Search Engine Landin SEO Google- 14 readers -
  • How to add schema markup to your site using Google Tag Manager

    … The importance of schema.org has significantly grown in the SEO world since its introduction in 2011. Schema.org is a collection of schemas for structured data markup (sometimes called “schema markup”) that helps search engines better understand content on websites. Implementing this markup on a site can also improve how that site’s listings…

    Search Engine Landin SEO Google How To's- 25 readers -
  • 5 ways your merchandising strategy is affecting SEO performance

    … strategy and how it can affect SEO. Below are five common, yet overlooked, scenarios which detail the importance of communicating your merchandising strategy. Challenge 1: Inventory issues & negative reviews What does inventory management have to do with SEO? Turns out, a lot. While I think it’s safe to say that most brands use a live inventory…

    Search Engine Landin SEO- 15 readers -
  • Mapping keywords to the buyer journey in SEO

    … I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search results? Everything in SEO really ties back to this fundamental pillar. The importance…

    Janet Driscoll Miller/ Search Engine Landin SEO- 41 readers -
  • How to monitor Google Knowledge Graph changes and performance

    … classification type. Not all Knowledge Graph panels are created equal, and Google will add more information to the panel as it discovers information about a person or company. Monitoring changes to a Knowledge Graph result can help you better understand how Google perceives you or your company. It can also validate certain optimizations you may…

    Search Engine Landin SEO Google How To's- 35 readers -
  • How your old content can help with SEO

    … content’s shelf life, you’ll be able to maximize your discoverability, while at the same time giving your investment in these assets a fighting chance at performing. Here’s how. Determine what assets are ripe for life extension Start by auditing the content that’s currently up on your site, deciding which pages should be unpublished, updated…

    Search Engine Landin SEO Content How To's- 32 readers -
  • How to quickly find and export all subdomains indexed by Google

    … An SEO audit is rarely limited to the www (or non-www) version of a website. When looking for potential duplicate content, it’s often important to know how many subdomains exist and, more importantly, how many of them are indexed by Google. The good old search operators An easy way to find indexed subdomains is to use search operators. Start…

    Search Engine Landin SEO Google How To's- 23 readers -
  • The benefits of creating a purpose-driven SEO strategy

    … With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time? Defining your site’s purpose and mapping out the objectives you are trying to achieve is the key to not just ranking, but creating an SEO strategy that produces actual business results. I know…

    Search Engine Landin SEO- 33 readers -
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