How To: Seo

  • How your old content can help with SEO

    … content’s shelf life, you’ll be able to maximize your discoverability, while at the same time giving your investment in these assets a fighting chance at performing. Here’s how. Determine what assets are ripe for life extension Start by auditing the content that’s currently up on your site, deciding which pages should be unpublished, updated…

    Search Engine Landin SEO Content How To's- 31 readers -
  • How to quickly find and export all subdomains indexed by Google

    … An SEO audit is rarely limited to the www (or non-www) version of a website. When looking for potential duplicate content, it’s often important to know how many subdomains exist and, more importantly, how many of them are indexed by Google. The good old search operators An easy way to find indexed subdomains is to use search operators. Start…

    Search Engine Landin SEO Google How To's- 19 readers -
  • The benefits of creating a purpose-driven SEO strategy

    With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time? Defining your site’s purpose and mapping out the objectives you are trying to achieve is the key to not just ranking, but creating an SEO strategy that produces actual business results.

    Search Engine Land- 29 readers -
  • Develop free, lightweight attribution insights for your paid & organic channels

    … of your search marketing campaign. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Chris Liversidge has over twelve years web development experience & is the founder of QueryClick Search Marketing, a UK agency specialising in SEO, PPC and Conversion Rate Optimisation strategies that deliver industry-leading ROI. (Some images used under license from…

    Chris Liversidge/ Search Engine Landin Paid Search SEO- 28 readers -
  • What your teacher didn’t tell you about optimizing site speed

    … Despite site speed being a ranking factor in Google search results, fast websites aren’t the norm. Your site likely has room to improve. By observing minor details, it is possible to significantly decrease web page load time — and consequently increase SERP performance. Let’s take a look at some of the less common methods to decrease page load…

    Search Engine Landin SEO Google- 13 readers -
  • The ins and outs of an SEO audit

    …, Conductor and seoClarity for enterprise-level SEO audits. To learn about all of the tools Arriola shared, including some not mentioned here, check out his SMX presentation: Annie Cushing: Delivering Audit Findings With Dignity Rounding out the panel was Annie Cushing, Founder of Annielytics, who discussed how you can deliver your SEO audit…

    Janet Driscoll Miller/ Search Engine Landin SEO- 23 readers -
  • Calculating the value of organic traffic

    … count, we can absolutely use this report to: Pinpoint the relative volume of non-brand queries driving traffic to the client’s site. Discuss the value of that non-brand traffic with more detail than is available within analytics programs. Here’s a quick recap on how to extract non-brand queries from this report: Go to Google Search Console >…

    Search Engine Landin Paid Search SEO Google- 12 readers -
  • How To Compile A Top-Notch Competitive Link Analysis

    … like sheer quantity of links, is never a guarantee of high rankings. You can make 300 content updates a month and still only get 100,000 visitors a year; conversely, you can make 15 content updates a month and drive more than 500,000 visitors a year. It all depends on how good your SEO is. In terms of a competitor analysis, a high number of indexed…

    Search Engine Landin SEO How To's- 18 readers -
  • SEO So Simple A Child Can Do It: In 5 Easy Steps

    … As it turns out, I’m not the only SEO professional in the family. At 14, my daughter Chloe started creating a passive income stream, enviable to most teenagers, of up to $1,100 per month. She did it with only a few ingredients: a WordPress blog, a Google AdSense account and some basic SEO knowledge. Like many young teenagers at the time (which…

    Stephan Spencer/ Search Engine Landin SEO- 21 readers -
  • Using Pinterest For Keyword Research

    …. And lately, we are learning more and more about how the use of semantically related phrases is one way “good” content is recognized and rewarded with rankings. In the modern SEO world, phrases like roper boots become more important not necessarily because of their monthly search volume, but because of the semantic relationship between ropers and cowboy…

    Search Engine Landin Social SEO- 22 readers -
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