How-To Videos

  • YouTube Marketing: Why It’s Still a Must!

    …. Consistently brand your videos with an intro or logo. Use your Audience Retention Report. Update your YouTube channel regularly. Produce videos between 31-60 seconds. Share your videos on your website. Well-produced videos have branded intro footage, clear speaking, high-definition footage, a professional experience, clean transitions, how-to demonstrations, and a clear call-to-action. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 19 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … and assume that there’s a learning curve in making use of any program. This is where instructional videos can play an important part in your marketing. People are more engaged with video. YouTube is now the second-most searched site after Google. A tutorial or webinar to familiarize the public with your product improves the chances they’ll buy it. So, why…

    Relevance- 23 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … return on investment than some other marketing tactics. The popularity of video content appeals to a wider range of the public than other media. Well-planned and entertaining instructional video leads to a better customer experience and shareable branding opportunities for your company. All of this creates better perceived value for your product…

    Relevance- 23 readers -
  • 6 Key Performance Metrics for Customer Satisfaction

    … was some very angry customers who had to repeatedly call back in order to find a resolution. If you are going to monitor your customer satisfaction with regard to customer service and customer support, here are 6 key performance metrics you should begin measuring now: Hold Time – The amount of time customers spend on hold. Your customer service…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Darby Smart Launches Darby Video App for How-To Videos

    … Darby Smart launched its Darby application on iOS. The app allows users to browse how-to videos from users in the “maker” community, as well as to upload their own videos. The app includes content from influencers on Pinterest, YouTube and Facebook, as well as content from digital media companies such as Refinery29 and PureWow. The Darby app…

    Inside Facebook- 23 readers -
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