How-To Videos

  • YouTube Marketing: Why It’s Still a Must!

    …, another key benefit. Andrew Hutchinson WebPageFX produced this infographic, Why YouTube Matters to Marketing, and provides nine strategies for ensuring your brand is well-represented on YouTube: Use your brand name in your channel name. Add keywords to your channel name. Use keyword-rich video titles. Add brand name to video titles…

    Douglas Karr/ Marketing Technology Blogin Social- 19 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … return on investment than some other marketing tactics. The popularity of video content appeals to a wider range of the public than other media. Well-planned and entertaining instructional video leads to a better customer experience and shareable branding opportunities for your company. All of this creates better perceived value for your product…

    Relevance- 27 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … return on investment than some other marketing tactics. The popularity of video content appeals to a wider range of the public than other media. Well-planned and entertaining instructional video leads to a better customer experience and shareable branding opportunities for your company. All of this creates better perceived value for your product…

    Relevance- 27 readers -
  • 6 Key Performance Metrics for Customer Satisfaction

    … them to solve the problem without the need for escalation. Once you get these metrics in place, you can advance your sophistication by monitoring your customer loyalty using a combination of your customer satisfaction score (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES). Customer satisfaction is one of the toughest, most…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • Darby Smart Launches Darby Video App for How-To Videos

    … Darby Smart launched its Darby application on iOS. The app allows users to browse how-to videos from users in the “maker” community, as well as to upload their own videos. The app includes content from influencers on Pinterest, YouTube and Facebook, as well as content from digital media companies such as Refinery29 and PureWow. The Darby app…

    Inside Facebook- 27 readers -
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