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Headlines are often the last thing a content producer writes, and they sometimes don’t get the creative treatment they deserve. However, mistakes made when crafting headlines are often fatal. Even the best-executed marketing campaign will be wasted by a bad headline. The best social media strategies, SEO tactics, content marketing platforms, and pay-per-click advertising can p ...
… Did you know that your headline is literally the most important part of your blog post? Why is this? Statistics show that 8 out of 10 people who show up on your blog will read the headline of a given post, but only 2 out of 10 will read the rest of the post. Therefore, it’s really important to make sure you write compelling headlines for your…