How To Write A Whitepaper

  • Tips to Writing Whitepapers that Drive Sales

    …! In other words, support and play to your strengths. Call to Action – I’m genuinely surprised by how many whitepapers I read where I end the article and have no clue about the author, why they are qualified to write about the topic, nor how they can help me in the future. Providing clear calls-to-action in your whitepaper, including phone number, address, your sales professional’s name and photo, registration pages, email addresses… all of them will solidify the ability to convert the reader. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Content- 7 readers -
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