How To

  • How to cloak your affiliate links

    We regularly consult for sites that monetize, in part, with affiliate links. We usually advise people to redirect affiliate links. In the past, we noticed that there wasn’t a proper script available online that could handle this for us, so we created one to tackle this problem. In this post, I explain how you can get your hands on it and how you can get it running on your website.

    Joost De Valk/ Yoast- 44 readers -
  • Mapping keywords to the buyer journey in SEO

    … I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search results? Everything in SEO really ties back to this fundamental pillar. The importance…

    Janet Driscoll Miller/ Search Engine Landin SEO- 44 readers -
  • How to monitor Google Knowledge Graph changes and performance

    … seen significant changes for some of my clients, which I’m monitoring closely. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Tony Edward is a Senior SEO Manager at Elite SEM and an Adjunct Instructor of Search Marketing at NYU. He…

    Search Engine Landin SEO Google How To's- 39 readers -
  • 5 Snapchat Metrics to Improve Your Snapchat Marketing

    … Are you using Snapchat for business? Wondering how to analyze your Snapchat efforts? It’s important to understand where to find Snapchat performance metrics and how to use that data to make smart choices for your Snapchat marketing. In this article, you’ll discover five metrics you should focus on to get more out of Snapchat. by Sweta…

    Social Media Examiner- 38 readers -
  • 9 YouTube Marketing Predictions for 2017 From the Pros

    Are you wondering how marketing on YouTube will change in 2017? As the importance of video continues to grow, many marketers are watching to see if YouTube will keep pace in 2017. To find out where YouTube may be heading in the coming year, we reached out to social media pros to get their thoughts. by Lisa D. Jenkins on Social Media Examiner.

    Lisa D. Jenkins/ Social Media Examiner- 38 readers -
  • How to Map Your Customer Journeys

    … A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents…

    Douglas Karr/ Marketing Technology Blogin How To's- 38 readers -
  • How to Use Video on LinkedIn

    … Do you use LinkedIn for business? Want to incorporate video into your LinkedIn marketing? Video on LinkedIn can help you establish your expertise, showcase your products and services, and build credibility for your business. In this article, you’ll discover three ways to enhance your LinkedIn presence with video. by Viveka Von Rosen…

    Viveka Von Rosen/ Social Media Examinerin How To's- 38 readers -
  • LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn

    … Wondering how to retarget your website visitors on LinkedIn? Want to use LinkedIn ads to reach your non-responsive email contacts? LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting. In this article, you’ll discover how to target your prospects…

    Social Media Examiner- 38 readers -
  • How to Improve Your LinkedIn Engagement

    … Want your LinkedIn posts to attract more viewers? Wondering how to increase views and shares of your LinkedIn content? In this article, you’ll discover five simple tactics to improve engagement on your LinkedIn posts. by John Espirian on Social Media Examiner. #1: Write Text-Only Posts You’ve probably heard that people engage more when…

    Social Media Examinerin Social How To's- 37 readers -
  • Profitable Kindle Keyword Research – Finding The Next Best Seller On Amazon

    … later that no one wants it? That’s gotta suck! That’s why in this article, I’m going to show you exactly how you can do some Kindle keyword research and book idea validation so that you can ensure you’re on the right path before you start writing. Think of this like keyword research…but for Amazon instead of Google. This article is a follow…

    Matthew Woodwardin SEO- 36 readers -
  • 7 tips for small manufacturers thinking about using AdWords

    … In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its search results to remove right-side ads on desktop and to increase the number of ads appearing above the organic results to as many as four. Suddenly, SEO became a whole different ball game, especially since…

    Search Engine Landin Paid Search SEO Google- 36 readers -
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