Howard Owens

  • Community Publishers Mixed on Borrell Prescription for Content

    … valuable moment for us to monetize. Whatever solution we come up with will have to be mobile-first — or at least mobile-optimized.” “As for turning all content into advertising — that’s not going to happen. We need to continue to attract the largest audience possible, and the way you do that is through quality local news coverage.” Howard Owens…

    Tom Grubisich/ Street Fightin Content- 10 readers -
  • Will 2015 Be Breakthrough Year for Community News?

    … at more than 70% of our addressable audience); introduce additional digital products (e-mails, audience extension, etc.) to existing advertisers; enhance our content by adding features, improving technology and increasing community participation; and sell more effectively and efficiently, thanks to technology and experience. Mike Shapiro, founder…

    Tom Grubisich/ Street Fightin Display Mobile- 18 readers -
  • How Community Involvement Can Pay Off for Local Publishers

    … Jim Brady may be the most durable pioneer in digital community news. So I yellow-highlighted this paragraph from his recent interview with Poynter’s Butch Ward as Brady prepares to launch the new site brother.ly in Philadelphia: “I used to be a believer in staying out of the fray, and just reporting on what was happening and stopping there. But I…

    Tom Grubisich/ Street Fight- 4 readers -
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