Howard Shimmel

  • Do TV Ads Drive Facebook, Twitter Engagement? (Study)

    … and originals, and it impacted 64 percent of TV-driven social engagement and 28 percent of impressions. Sports and live programming scored the highest, and originals also performed significantly better than non-premium fare. Turner chief research officer Howard Shimmel said in a release introducing the study: The industry is well aware of social…

    David Cohen/ Inside Facebookin Social Facebook Twitter- 25 readers -
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