• HREFbuilder: Making HREFlang sitemaps a little bit easier

    … 12 September 2016 BY Barry Adams Since the introduction of HREFlang meta tags in 2010 to help Google understand geo-targeted content on websites, webmasters and SEOs have struggled with implementing it correctly. In theory applying HREFlang tags is pretty straightforward: just show Google what alternative versions you have of a given page…

    Barry Adams/ State of Digitalin SEO- 15 readers -
  • 12 Myths of International Search Marketing

    … your campaigns. “HREFLANG should be deployed on all international websites” Since the introduction of the hreflang markup, which basically is used to tell search engines which country and language a particular page is targeting, webmasters have rushed to add it to their multilingual websites – even when it’s not needed and their websites are already…

    Gemma Birch/ State of Digitalin Social Paid Search SEO- 13 readers -
  • Creating the Right Homepage for your International Users

    …. If you implement this scenario on your international site, remember to use the x-default rel-alternate-hreflang annotation for the country selector page, which was specifically created for these kinds of pages. The x-default value helps us recognize pages that are not specific to one language or region. Automatically redirect users…

    Google Webmaster Central Blog- 7 readers -