• How to scale your business internationally on search engines

    …. Considerations and research Is it the right time to go international? Is there a need to go international? This very much depends on your focus for the future and the current needs of the business. If you are increasingly having visitors to your site from international locations, now be may the time to start implementing an international SEO strategy. There…

    Search Engine Watchin How To's- 14 readers -
  • Ready to go global? Check your hreflang tags

    … It is a truth universally acknowledged, that a business in possession of a capacity to go global must be in a need of a comprehensive multi-lingual website. However, as it turned out, having a website is one thing and making it actually work in your favour is a completely different story. Companies, especially those operating exclusively…

    State of Digital- 14 readers -
  • HREFbuilder: Making HREFlang sitemaps a little bit easier

    … 12 September 2016 BY Barry Adams Since the introduction of HREFlang meta tags in 2010 to help Google understand geo-targeted content on websites, webmasters and SEOs have struggled with implementing it correctly. In theory applying HREFlang tags is pretty straightforward: just show Google what alternative versions you have of a given page…

    Barry Adams/ State of Digitalin SEO- 30 readers -
  • 12 Myths of International Search Marketing

    … language, one website” This is not a new one, but worth a reminder! Thinking that a single Spanish website can service Spanish speakers across the Europe and Latin America, or that one French version will suffice for France, Canada, Belgium etc… is a no-no. Each country uses different dialects and variants of the languages and of course culture…

    Gemma Birch/ State of Digitalin Social Paid Search SEO- 20 readers -
  • Creating the Right Homepage for your International Users

    …. If you implement this scenario on your international site, remember to use the x-default rel-alternate-hreflang annotation for the country selector page, which was specifically created for these kinds of pages. The x-default value helps us recognize pages that are not specific to one language or region. Automatically redirect users…

    Google Webmaster Central Blog- 9 readers -
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