• HREFbuilder: Making HREFlang sitemaps a little bit easier

    … I’m no rocket scientist, I do have some measure of confidence in my capabilities as an SEO. Yet when I first used it, this tool made me feel like an idiot. It took me several attempts and, in fact, some hands-on help from the lovely Bill Hunt from Back Azimuth, to wrap my head around exactly what the tool needed from me to generate the correct XML…

    Barry Adams/ State of Digitalin SEO- 10 readers -
  • 12 Myths of International Search Marketing

    As we’re approaching Christmas and the traditional songs, ideas and rhymes are all around, I couldn’t help but we influenced by them. So instead of the 12 Days of Christmas, we have the 12 myths of international search; 12 things which are often assumed but have the potential to really damage your international online marketing efforts.

    Gemma Birch/ State of Digital- 10 readers -
  • Creating the Right Homepage for your International Users

    …. If you implement this scenario on your international site, remember to use the x-default rel-alternate-hreflang annotation for the country selector page, which was specifically created for these kinds of pages. The x-default value helps us recognize pages that are not specific to one language or region. Automatically redirect users…

    Google Webmaster Central Blog- 7 readers -