• Ready to go global? Check your hreflang tags

    … It is a truth universally acknowledged, that a business in possession of a capacity to go global must be in a need of a comprehensive multi-lingual website. However, as it turned out, having a website is one thing and making it actually work in your favour is a completely different story. Companies, especially those operating exclusively…

    State of Digital- 10 readers -
  • HREFbuilder: Making HREFlang sitemaps a little bit easier

    … I’m no rocket scientist, I do have some measure of confidence in my capabilities as an SEO. Yet when I first used it, this tool made me feel like an idiot. It took me several attempts and, in fact, some hands-on help from the lovely Bill Hunt from Back Azimuth, to wrap my head around exactly what the tool needed from me to generate the correct XML…

    Barry Adams/ State of Digitalin SEO- 23 readers -
  • 12 Myths of International Search Marketing

    … your campaigns. “HREFLANG should be deployed on all international websites” Since the introduction of the hreflang markup, which basically is used to tell search engines which country and language a particular page is targeting, webmasters have rushed to add it to their multilingual websites – even when it’s not needed and their websites are already…

    Gemma Birch/ State of Digitalin Social Paid Search SEO- 16 readers -
  • Creating the Right Homepage for your International Users

    …. If you implement this scenario on your international site, remember to use the x-default rel-alternate-hreflang annotation for the country selector page, which was specifically created for these kinds of pages. The x-default value helps us recognize pages that are not specific to one language or region. Automatically redirect users…

    Google Webmaster Central Blog- 7 readers -
Get the top posts daily into your mailbox!