Hreflang

  • How to scale your business internationally on search engines

    … to change example.com to example.com/en-gb/ it would mean example.com having to pass through a redirect. It’s much easier to do this within the CMS you are using; however, if needed you may use a bulk href lang tool. Sitemap implementation When people talk about using sitemaps and international SEO, they tend to be referring to implementing…

    Search Engine Watchin How To's- 15 readers -
  • Ready to go global? Check your hreflang tags

    …+ websites that operate on a multinational or a global level using the the recently introduced International SEO check and found that an average multilingual website had about seven different versions and five key hreflang mistakes. 1. Hreflang conflicts within a page’s source code: 58% No self-referencing hreflang tag This was the most frequent…

    State of Digital- 14 readers -
  • HREFbuilder: Making HREFlang sitemaps a little bit easier

    …, and which language & country those versions are targeting. In practice, HREFlang tag implementations are cumbersome, confusing, and often lead to Search Console reports like this: Apparently, HREFlang tags aren’t easy to get right. The struggles with HREFlang over the years haven’t been helped by bugs in Search Console causing…

    Barry Adams/ State of Digitalin SEO- 30 readers -
  • 12 Myths of International Search Marketing

    … language, one website” This is not a new one, but worth a reminder! Thinking that a single Spanish website can service Spanish speakers across the Europe and Latin America, or that one French version will suffice for France, Canada, Belgium etc… is a no-no. Each country uses different dialects and variants of the languages and of course culture…

    Gemma Birch/ State of Digitalin Social Paid Search SEO- 20 readers -
  • Creating the Right Homepage for your International Users

    …. Show them the content that you consider the most appropriate. Whatever configuration you decide to go with, you should make sure all the pages – including country and language selector pages: Have rel-alternate-hreflang annotations. Are accessible for Googlebot's crawling and indexing: do not block the crawling or indexing of your…

    Google Webmaster Central Blog- 9 readers -