• HREFbuilder: Making HREFlang sitemaps a little bit easier

    … 12 September 2016 BY Barry Adams Since the introduction of HREFlang meta tags in 2010 to help Google understand geo-targeted content on websites, webmasters and SEOs have struggled with implementing it correctly. In theory applying HREFlang tags is pretty straightforward: just show Google what alternative versions you have of a given page…

    Barry Adams/ State of Digitalin SEO- 13 readers -
  • 12 Myths of International Search Marketing

    … your campaigns. “HREFLANG should be deployed on all international websites” Since the introduction of the hreflang markup, which basically is used to tell search engines which country and language a particular page is targeting, webmasters have rushed to add it to their multilingual websites – even when it’s not needed and their websites are already…

    Gemma Birch/ State of Digitalin Social Paid Search SEO- 13 readers -
  • Creating the Right Homepage for your International Users

    …. Show them the content that you consider the most appropriate. Whatever configuration you decide to go with, you should make sure all the pages – including country and language selector pages: Have rel-alternate-hreflang annotations. Are accessible for Googlebot's crawling and indexing: do not block the crawling or indexing of your…

    Google Webmaster Central Blog- 7 readers -