• How to use Call Tracking to Drive Mobile Bookings

    … sources lead to conversions, determine the value of phone reservations, and discover how online users interacted with the hotel’s website during the entire phone call process. According to a HSMAI 2014 Digital Marketing study, 7 in 10 mobile conversions are via another channel, most often voice. Even with the rise in mobile and tablet bookings…

    Aileen Hoang/ E-Marketing Associatesin Mobile- 12 readers -
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