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  • EU: Device Fingerprinting Should Be Regulated Like Cookies

    … systems and smart meters. The data can be used to signal that a website is being viewed on a smartphone so that the content is rendered properly for a smaller screen. It can also be used for advertising — tracking users over time for behavioral ad targeting — without users’ knowledge or control. “In contrast to HTTP cookies, device fingerprinting can…

    Ginny Marvin/ Marketing Landin Display- 7 readers -
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