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… tries to get traffic to the page, CRO tries to get that traffic to convert. CROs are a low farther in the conversion funnel, and know that their niche has a more direct correlation to the revenue of a business. As an SEO, you should be aware of the basics of CRO — A/B testing, landing pages, etc. 9. Marketing You may have never thought of yourself…
… functionality to help them flourish in their own careeers without being overwhelmed by the latest fads. The Three Pillars I’ve since arrived at a framework for teaching SEO which I call the Three Pillars: Technology, Relevance, and Authority. Technology: technical underpinnings of a website: HTML code, URL structure, HTTP status codes, XML sitemaps, etc…
Today at SMX East, Google’s Webmaster Trends Analyst, Gary Illyes shared with the audience two technical ways Google determines when GoogleBot, their crawlers, should slow down or stop crawling your web site. One of the more important factors with SEO is to ensure the search engine crawlers can access your web pages.