Hub

  • How Home Depot is Winning with How-To Video Content

    … You may not realize it but Home Depot is an expert in home improvement how-to videos. Its YouTube channel is sitting at just under 100 thousand subscribers, but it has used its know-how to leave a 45 million+ view footprint on the how-to space. It has focused heavily on the hygiene part of the Hero, Hub, and Hygiene strategy with solid results…

    Andy Smith/ ReelSEOin Content How To's YouTube- 20 readers -
  • Have a Break, Have a YouTube Video with KITKAT

    … Boivin as well as Jack & Dean for KITKAT. It appears that collaborating with established YouTube creators who are already reaching your target demo will get you farther faster than replacing your logo with someone else’s brand. If you need a refresher course on collaboration, read “How YouTube Collaborations Can Drive a Hero, Hub, Hygiene Marketing…

    Greg Jarboe/ ReelSEOin Social Google YouTube- 19 readers -
  • Holiday Video Marketing Tips: It’s Better to Give Than to Receive

    … that will already have some meaning to your audience. Think the Grinch, Scrooge, Rudolph, Twelve Days of Christmas (or is it “Twelve Days of the Holiday Season”?) or even Festivus for the rest of us! If you do decide to try a take-off or parody on one of these ideas, just be mindful of the previous point on choosing your specific holiday references…

    ReelSEOin Social Content- 9 readers -
  • 3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]

    … with short native embedded videos and link them to the full version of videos on YouTube (within the playlists). He also uses Huzzaz, which enables you to embed playlists on your Twitter feed. End Slates: Mark added that at the end of your YouTube video, you usually see the end slate that YouTube adds by default. This is a list of related videos…

    Dane Golden/ ReelSEOin Social YouTube- 35 readers -
  • Cosmetics Brands are Missing the YouTube Boat on Halloween

    … used BH, Mehron, Graftobian and Urban Decay in the video. YouTube: Hero, Hub, Hygiene Strategy Using YouTube's "Hero, Hub, Hygiene" strategy for brands, content curation of Halloween makeup tutorials would fall under the Hub category for cosmetics brands. It enables them to bring fresh content to their channels and celebrate the passions…

    ReelSEOin Social YouTube- 10 readers -
  • How YouTube Influencers are Driving Sigma Beauty’s Success

    … channel trailer on a very lightly-populated channel. Hero, Hub, Hygiene: Best Content Practice on YouTube Sigma could improve by better utilizing YouTube's integrated "Hero, Hub, Hygiene" best practices approach for brands. Hero: Highly Advertised, Highly Produced YouTube's "Hero" videos generally refers more to highly-advertised, highly produced…

    ReelSEOin Social How To's- 31 readers -
  • Why Brands Should Jump on Tumblr for Video Marketing

    … to the "hero, hub, hygiene" approach. Given Tumblr's ease of use, niche audience appeal, visual emphasis, and overall friendliness, the platform is ideally situated as a creative lab for brands. On Tumblr, brands can throw out tons of "hygiene" content and see what works. Post videos, GIFs, images, and blog posts relevant to your audience, and see…

    ReelSEOin Social- 13 readers -
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