• How Home Depot is Winning with How-To Video Content

    …. What is Hero, Hub, & Hygiene Content? Hero, Hub and Hygiene refer to a particularly successful online video strategy that focuses on constantly being in front of your intended audience. Some companies focus more on the Hero content, which is a more traditional video marketing approach. This content is essentially the viral video campaign…

    Andy Smith/ ReelSEOin Content How To's YouTube- 19 readers -
  • Have a Break, Have a YouTube Video with KITKAT

    … Boivin as well as Jack & Dean for KITKAT. It appears that collaborating with established YouTube creators who are already reaching your target demo will get you farther faster than replacing your logo with someone else’s brand. If you need a refresher course on collaboration, read “How YouTube Collaborations Can Drive a Hero, Hub, Hygiene Marketing…

    Greg Jarboe/ ReelSEOin Social Google YouTube- 17 readers -
  • Holiday Video Marketing Tips: It’s Better to Give Than to Receive

    … ‘Twas the week before the holidays, and the marketers had concerns. Would their new video be a hit, or was it going to crash and burn? Had they picked the right message, was it too much of a hard sell? What’s the right time to send it? Oh how could they tell? It’s that time of year where Santa is booking his time in the malls, and our inboxes…

    ReelSEOin Social Content- 9 readers -
  • Why Video Marketing Needs to Be a Priority for Every Single Brand

    Hi Richard. We loved your post on our Facebook page. ( We are always grateful for input from our users, but your comment was particularly poignant. If Facebook had a "love" button, we'd have clicked it. But it doesn't. So we've made you a video instead. Unfortunately Bodyform doesn't have a CEO.

    ReelSEO- 22 readers -
  • 3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]

    … with short native embedded videos and link them to the full version of videos on YouTube (within the playlists). He also uses Huzzaz, which enables you to embed playlists on your Twitter feed. End Slates: Mark added that at the end of your YouTube video, you usually see the end slate that YouTube adds by default. This is a list of related videos…

    Dane Golden/ ReelSEOin Social YouTube- 30 readers -
  • Cosmetics Brands are Missing the YouTube Boat on Halloween

    … Cosmetics brands are continuing to raise their awareness of and engagement with beauty vloggers on YouTube. And yet there are some areas where brands continue to fall short. One clear opportunity is in content curation through YouTube playlists, particularly during tent-pole holidays like Halloween. YouTubers know that they have to get ahead…

    ReelSEOin Social YouTube- 9 readers -
  • How YouTube Influencers are Driving Sigma Beauty’s Success

    …. More than 2,000 YouTube influencers have created a total of 3,400 videos about Sigma Beauty, generating 16.2 million earned media views for the brand. The program took off, and now has has well over 13,000 affiliates. But Sigma chose not to market primarily through their own YouTube channel, instead activating YouTube vloggers who were using…

    ReelSEOin Social How To's- 29 readers -
  • Why Brands Should Jump on Tumblr for Video Marketing

    … to the "hero, hub, hygiene" approach. Given Tumblr's ease of use, niche audience appeal, visual emphasis, and overall friendliness, the platform is ideally situated as a creative lab for brands. On Tumblr, brands can throw out tons of "hygiene" content and see what works. Post videos, GIFs, images, and blog posts relevant to your audience, and see…

    ReelSEOin Social- 13 readers -
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