Hub

  • How Home Depot is Winning with How-To Video Content

    … products. It is in this area that Home Depot has become an exceptional example for how to do hygiene-type content. Home Depot and Hygiene Content Home Depot - Video Views and Social Reach - August 2015 (Data via Tubular) In the past 30 days, Home Depot has uploaded 85 video, the majority of these videos are “How to” videos related to home…

    Andy Smith/ ReelSEOin Content How To's YouTube- 19 readers -
  • Have a Break, Have a YouTube Video with KITKAT

    … Boivin as well as Jack & Dean for KITKAT. It appears that collaborating with established YouTube creators who are already reaching your target demo will get you farther faster than replacing your logo with someone else’s brand. If you need a refresher course on collaboration, read “How YouTube Collaborations Can Drive a Hero, Hub, Hygiene Marketing…

    Greg Jarboe/ ReelSEOin Social Google YouTube- 16 readers -
  • Holiday Video Marketing Tips: It’s Better to Give Than to Receive

    …. But making a video for the holiday season isn’t a slam dunk. You need to be thoughtful in how you approach it, what tone you take, how you reference the holidays themselves, and even when you send it out. Here are 6 tips to help ensure that your holiday video gets you on Santa’s nice list. #1 Holiday Video Marketing: Don't Go Straight for the Hard Sell…

    ReelSEOin Social Content- 9 readers -
  • 3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]

    … framework of Hero, Hub, Hygiene, is that you should have fresh, frequent, and regularly-scheduled content on your YouTube channel. But what if you just can't produce content on a regular basis? Well, curated playlists are one sneaky way to accomplish this without much work. The idea is simple. Instead of putting your videos on your channel, put your fans…

    Dane Golden/ ReelSEOin Social YouTube- 28 readers -
  • Cosmetics Brands are Missing the YouTube Boat on Halloween

    … Cosmetics brands are continuing to raise their awareness of and engagement with beauty vloggers on YouTube. And yet there are some areas where brands continue to fall short. One clear opportunity is in content curation through YouTube playlists, particularly during tent-pole holidays like Halloween. YouTubers know that they have to get ahead…

    ReelSEOin Social YouTube- 9 readers -
  • How YouTube Influencers are Driving Sigma Beauty’s Success

    … channel trailer on a very lightly-populated channel. Hero, Hub, Hygiene: Best Content Practice on YouTube Sigma could improve by better utilizing YouTube's integrated "Hero, Hub, Hygiene" best practices approach for brands. Hero: Highly Advertised, Highly Produced YouTube's "Hero" videos generally refers more to highly-advertised, highly produced…

    ReelSEOin Social How To's- 28 readers -
  • Why Brands Should Jump on Tumblr for Video Marketing

    … to the "hero, hub, hygiene" approach. Given Tumblr's ease of use, niche audience appeal, visual emphasis, and overall friendliness, the platform is ideally situated as a creative lab for brands. On Tumblr, brands can throw out tons of "hygiene" content and see what works. Post videos, GIFs, images, and blog posts relevant to your audience, and see…

    ReelSEOin Social- 13 readers -
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