Hub

  • How Home Depot is Winning with How-To Video Content

    … You may not realize it but Home Depot is an expert in home improvement how-to videos. Its YouTube channel is sitting at just under 100 thousand subscribers, but it has used its know-how to leave a 45 million+ view footprint on the how-to space. It has focused heavily on the hygiene part of the Hero, Hub, and Hygiene strategy with solid results…

    Andy Smith/ ReelSEOin Content How To's YouTube- 23 readers -
  • Have a Break, Have a YouTube Video with KITKAT

    … Boivin as well as Jack & Dean for KITKAT. It appears that collaborating with established YouTube creators who are already reaching your target demo will get you farther faster than replacing your logo with someone else’s brand. If you need a refresher course on collaboration, read “How YouTube Collaborations Can Drive a Hero, Hub, Hygiene Marketing…

    Greg Jarboe/ ReelSEOin Social Google YouTube- 20 readers -
  • Holiday Video Marketing Tips: It’s Better to Give Than to Receive

    … and build more personal relationships with your audiences. Don't forget during the holiday season, 'tis better to give than to receive. Try to make this one a true gift to your audience. WestJet captured this sentiment perfectly in its 2013 'Christmas Miracle' campaign: #2 Make Your Video Fun and Lighthearted The holiday season provides a chance…

    ReelSEOin Social Content- 9 readers -
  • 3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]

    …, by how long people watch your videos. Playlists auto play to the next video causing more videos to be watched. They create a lean-back experience, more views and a longer overall session time. So it's one of the key parts of YouTube optimization. How Do You Create a YouTube Playlist? To build a playlist, click on your channel icon and go to your…

    Dane Golden/ ReelSEOin Social YouTube- 40 readers -
  • Cosmetics Brands are Missing the YouTube Boat on Halloween

    … Cosmetics brands are continuing to raise their awareness of and engagement with beauty vloggers on YouTube. And yet there are some areas where brands continue to fall short. One clear opportunity is in content curation through YouTube playlists, particularly during tent-pole holidays like Halloween. YouTubers know that they have to get ahead…

    ReelSEOin Social YouTube- 11 readers -
  • How YouTube Influencers are Driving Sigma Beauty’s Success

    …. More than 2,000 YouTube influencers have created a total of 3,400 videos about Sigma Beauty, generating 16.2 million earned media views for the brand. The program took off, and now has has well over 13,000 affiliates. But Sigma chose not to market primarily through their own YouTube channel, instead activating YouTube vloggers who were using…

    ReelSEOin Social How To's- 38 readers -
  • Why Brands Should Jump on Tumblr for Video Marketing

    … to the "hero, hub, hygiene" approach. Given Tumblr's ease of use, niche audience appeal, visual emphasis, and overall friendliness, the platform is ideally situated as a creative lab for brands. On Tumblr, brands can throw out tons of "hygiene" content and see what works. Post videos, GIFs, images, and blog posts relevant to your audience, and see…

    ReelSEOin Social- 13 readers -