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  • The Most-Popular Instagram Video Creators: January 2016 Leaderboard

    … With around 400 million active monthly users, 75% of which are based outside the U.S., Instagram continues to be one of the most important social platforms for video publication and distribution. In this post, we highlight the big success stories in the January 2016 Tubular Video Creator Rankings for Instagram, and confirm the most watched…

    Carla Marshall/ ReelSEOin Social- 24 readers -
  • How Home Depot is Winning with How-To Video Content

    … You may not realize it but Home Depot is an expert in home improvement how-to videos. Its YouTube channel is sitting at just under 100 thousand subscribers, but it has used its know-how to leave a 45 million+ view footprint on the how-to space. It has focused heavily on the hygiene part of the Hero, Hub, and Hygiene strategy with solid results…

    Andy Smith/ ReelSEOin Content How To's YouTube- 19 readers -
  • Have a Break, Have a YouTube Video with KITKAT

    … Boivin as well as Jack & Dean for KITKAT. It appears that collaborating with established YouTube creators who are already reaching your target demo will get you farther faster than replacing your logo with someone else’s brand. If you need a refresher course on collaboration, read “How YouTube Collaborations Can Drive a Hero, Hub, Hygiene Marketing…

    Greg Jarboe/ ReelSEOin Social Google YouTube- 17 readers -
  • Holiday Video Marketing Tips: It’s Better to Give Than to Receive

    … ‘Twas the week before the holidays, and the marketers had concerns. Would their new video be a hit, or was it going to crash and burn? Had they picked the right message, was it too much of a hard sell? What’s the right time to send it? Oh how could they tell? It’s that time of year where Santa is booking his time in the malls, and our inboxes…

    ReelSEOin Social Content- 9 readers -
  • 3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]

    … Subscribe via iTunes, RSS, or Stitcher. What are YouTube playlists, and how do you create them? Why should brands build curated playlists of their fans' videos? How can you use playlists to drive watch time? We answer these questions and more this week on ReelSEO TubeTalk: YouTube Video Marketing Tips with your hosts: Tip #1: What are YouTube…

    Dane Golden/ ReelSEOin Social YouTube- 33 readers -
  • Cosmetics Brands are Missing the YouTube Boat on Halloween

    … makeup." Shin points to Promise Phan's "Drake Make-up Transformation" as an example of the breadth of creativity that is taking place in these kinds of videos. She used Garnier Fructis, Urban Decay, Jemma Kidd, Lancome, Prettyncute and Party City, and the video was watched 3.5 million times. And while costume-makeup styles are admittedly not often…

    ReelSEOin Social YouTube- 9 readers -
  • How YouTube Influencers are Driving Sigma Beauty’s Success

    … Is it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year. How did Sigma come so far, so fast, in such a competitive field? Well, they did it by creating innovative…

    ReelSEOin Social How To's- 30 readers -
  • Why Brands Should Jump on Tumblr for Video Marketing

    … to the "hero, hub, hygiene" approach. Given Tumblr's ease of use, niche audience appeal, visual emphasis, and overall friendliness, the platform is ideally situated as a creative lab for brands. On Tumblr, brands can throw out tons of "hygiene" content and see what works. Post videos, GIFs, images, and blog posts relevant to your audience, and see…

    ReelSEOin Social- 13 readers -
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