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  • The Most-Popular Instagram Video Creators: January 2016 Leaderboard

    … brands and creators on the micro-video platform last month. Most Watched: Top Instagram Video Creators January 2016 Unlike Vine, whose most popular creators fall into the comedy category, the big hitters on Instagram videos are top entertainers, celebrities, and 'personalities'. The #1 on the list of most watched creators is Justin Bieber with 94M…

    Carla Marshall/ ReelSEOin Social- 22 readers -
  • How Home Depot is Winning with How-To Video Content

    … You may not realize it but Home Depot is an expert in home improvement how-to videos. Its YouTube channel is sitting at just under 100 thousand subscribers, but it has used its know-how to leave a 45 million+ view footprint on the how-to space. It has focused heavily on the hygiene part of the Hero, Hub, and Hygiene strategy with solid results…

    Andy Smith/ ReelSEOin Content How To's YouTube- 19 readers -
  • Have a Break, Have a YouTube Video with KITKAT

    … Boivin as well as Jack & Dean for KITKAT. It appears that collaborating with established YouTube creators who are already reaching your target demo will get you farther faster than replacing your logo with someone else’s brand. If you need a refresher course on collaboration, read “How YouTube Collaborations Can Drive a Hero, Hub, Hygiene Marketing…

    Greg Jarboe/ ReelSEOin Social Google YouTube- 16 readers -
  • Holiday Video Marketing Tips: It’s Better to Give Than to Receive

    ‘Twas the week before the holidays, and the marketers had concerns. Would their new video be a hit, or was it going to crash and burn? Had they picked the right message, was it too much of a hard sell? What’s the right time to send it? Oh how could they tell? It’s that time of year where Santa is booking his time in the malls, and our inboxes are full of offers that sound too good to be true.

    ReelSEO- 9 readers -
  • 3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]

    … in general. You can utilize playlists in multiple ways that will help drive that watch time. The number one way is to use your full playlist URL whenever linking to one of your videos. For instance, with end cards – links at the end of videos that refer you to your other relevant content (see our previous TubeTalk episode about end cards) you can…

    Dane Golden/ ReelSEOin Social YouTube- 24 readers -
  • Cosmetics Brands are Missing the YouTube Boat on Halloween

    … Cosmetics brands are continuing to raise their awareness of and engagement with beauty vloggers on YouTube. And yet there are some areas where brands continue to fall short. One clear opportunity is in content curation through YouTube playlists, particularly during tent-pole holidays like Halloween. YouTubers know that they have to get ahead…

    ReelSEOin Social YouTube- 6 readers -
  • How YouTube Influencers are Driving Sigma Beauty’s Success

    … Is it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year. How did Sigma come so far, so fast, in such a competitive field? Well, they did it by creating innovative…

    ReelSEOin Social How To's- 26 readers -
  • Why Brands Should Jump on Tumblr for Video Marketing

    … to the "hero, hub, hygiene" approach. Given Tumblr's ease of use, niche audience appeal, visual emphasis, and overall friendliness, the platform is ideally situated as a creative lab for brands. On Tumblr, brands can throw out tons of "hygiene" content and see what works. Post videos, GIFs, images, and blog posts relevant to your audience, and see…

    ReelSEOin Social- 13 readers -
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