HubSpot develops and markets a software-as-a-service product for inbound marketing also called HubSpot. The software has features for social media marketing, email marketing, content management, web analytics and search engine optimization among others. The company was founded by Brian Halligan and Dharmesh Shah out of the Massachusetts Institute of Technology in 2006. Originally funded by Shah and a faculty member at MIT, it raised more than $100 million in funding. The organization advocates for the inbound marketing concept in its own marketing through viral videos, Twitter, webinars and an annual inbound marketing report.
Posts about Hubspot
    • 2017 HubSpot Pricing Guide by Ben Ratner at HubSpot

      We've received some feedback from users lately that it's not super clear which features come with which particular tier of HubSpot Marketing. I can't say I'm too surprised by this feedback. After all, HubSpot does have 5 different tiers of the product (Free, Starter, Basic, Pro, Enterprise). So please allow us to clear the air :) The best way I can think to differentiate our ...

      Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 16 readers -
  • How HubSpot's "Junk Marketing Leads" Helped it Go Public

    … A lot of inbound marketers find themselves in this situation: They get notice of a new lead that makes them all excited. They can't wait to click the contact record and find out who it is. So, they go over to their HubSpot portal, pop open that record and then hang their head in disappointment seeing it’s someone not even remotely qualified. These kind of “junk leads” are common in inbound marketing and are often the bane of our existence -- but they don’t have to be. …

    The IMPACT Blogin How To's- 20 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … marketing metrics in advance in order to incorporate tracking into your marketing. Otherwise, you’re left with whatever you can measure which may not help you. A majority of best (88%) and worst in class (56%) marketers measured marketing results according to Content Marketing Institute/MarketingProfs 2017 B2B Content Marketing Research. BUT it’s…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Marketing Automation: What it is & Why it’s Important for Your Success

    … If you’re a business owner or a CMO, you know how hectic work days can get. Back-to-back meetings, ensuring your team is on track to meet their goals for the quarter, double checking your new Facebook campaign (that’s going live in the next 20 minutes), and the list goes on. It can be difficult to balance everything you need to do while also…

    The IMPACT Blog- 19 readers -
  • 5 Customer Experience Lessons From Your Mother

    … yourself in their shoes. Sample of a marketing persona via Hubspot Don’t be overbearing. I get that it’s difficult to let a prospect have space but, like children, don’t push them or they may get obstinate. Speak to your audience in language they understand, namely human. Skip the corporate-speak. 2. Customer Experience Lesson: “No good deed goes…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • Why Developers Love HubSpot

    … When redesigning your website, many of us are faced with a task of looking for a website platform that is capable of specific functionality that facilitates our marketing efforts. Researching the multitude of options can be a real pain. You may find yourself struggling to understand whether or not certain capabilities are supported/included, how…

    The IMPACT Blog- 13 readers -
  • How to Integrate HubSpot With (Damn Near) Everything Using Zapier

    … I’m a HUGE fan of Zapier. We’ve been using it for the past few years at IMPACT and it’s enabled us to maximize our usage of applications like HubSpot, Slack, Google Calendar, Eventbrite, and much more. Today, I’ll teach you to do the same (all without writing a line of code). …

    The IMPACT Blog- 27 readers -
  • Marketer’s Dozen: The Top 13 Inbound & HubSpot Partner Agencies

    … When people ask who the best inbound or HubSpot Partner agency is, it’s easy to huff and say IMPACT -- but I’m not about those cliches. The HubSpot Partner Agency Program is rich with gifted inbound marketers who have taught us a thing or two over the years, and also vice versa. From content and strategy to design and development, our team…

    The IMPACT Blog- 48 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 24 readers -
  • Privy: Easy to Use, Powerful Features for On-Site Customer Acquisition

    …, ConvertKit, GetResponse, SendinBlue, ActiveCampaign, Mailigen, Soundest, Benchmark, Delivra, CampaignMonitor, ConvertKit, AWebert,, Bizzy, Klaviyo, Drip, Bizzy, Mailup, ininbox, Mad Mimi, dotmailer, Feedblitz, Freshmail, Remarkety, Fishbowl, iLoyal, Slack and Adroll. How to Implement Your First Privy Campaign Here’s a 4-minute walkthrough, where Privy talks you through the basic steps of designing your first campaign. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail Content- 31 readers -
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