Hubspot

HubSpot develops and markets a software-as-a-service product for inbound marketing also called HubSpot. The software has features for social media marketing, email marketing, content management, web analytics and search engine optimization among others. The company was founded by Brian Halligan and Dharmesh Shah out of the Massachusetts Institute of Technology in 2006. Originally funded by Shah and a faculty member at MIT, it raised more than $100 million in funding. The organization advocates for the inbound marketing concept in its own marketing through viral videos, Twitter, webinars and an annual inbound marketing report.
Posts about Hubspot
  • The Three Biggest Problems with HubSpot

    … If you've been reading our inbound marketing blog for a while, you know we're big fans of HubSpot. We use HubSpot to grow our clients business and our own. We basically live in the platform. However, nothing is perfect, and HubSpot is no exception to that rule. …

    The IMPACT Blog- 18 readers -
  • How to Get the Best Price for HubSpot

    … HubSpot is to IMPACT as Dunkin is to America. We run on it -- and almost all of our clients do as well. As a Diamond HubSpot Partner Agency, prospects often ask us how much HubSpot is and if it's worth the price tag, but that all depends. The price of HubSpot varies based on which package you choose and how many contacts you have (among other things), and the value depends on your organization's needs and how you actually use it. …

    The IMPACT Blogin How To's- 10 readers -
  • Conversion Rate Optimization in HubSpot

    … HubSpot is arguably the only true all-in-one inbound marketing platform on the market. Since its inception, the company has constantly expanded its collection of features and tools to keep up with marketing best practices. Even as the demand for conversion rate optimization (CRO) tools has increased in the last several years, for example. HubSpot has faithfully accommodated us with powerful and seamless tools to improve conversions. …

    The IMPACT Blog- 9 readers -
  • #Inbound16 Highlights from Day 3 and 4

    … from Inbound 2016 Here are some highlights from my favourite talks. 1. Free Marketing Software (HubSpot) One of the biggest announcements at Inbound came from HubSpot. They revealed the freemium version of their marketing software. If you have a small business and want to track your visitors and leads using the Inbound methodology, you’ll find…

    State of Digital- 16 readers -
  • #Inbound16 Highlights from Day 1 & 2

    … Balfour, the former VP of Growth of HubSpot, is now running his own consultancy business on Growth. Check out his blog if you’re interested in this topic. His talk today focused on “The Principles Of High Performance Growth Teams” [slides] Mikaela Tierney spoke about “How to Transform Freelance Chaos into a Kickass In-House Content Team” [slides] I…

    State of Digital- 17 readers -
  • 4 Features That Just Made HubSpot Way More Content Marketing-Friendly

    … HubSpot is a powerful tool, but it’s just that -- a tool. Back when I was in client service, I often heard people complain when their website traffic and conversions didn’t just magically skyrocket after buying HubSpot, but that expectation was unrealistic in the first place. Like a hammer, pair of scissors, or even a flat iron, HubSpot doesn’t do the work for you, but it makes your work significantly easier to do. One area HubSpot has made particular advancement in recently is content creation and strategy. …

    The IMPACT Blogin Content- 18 readers -
  • Webinar: How To Get Executive Buy-In for Content Marketing

    … for success? In this webinar, HubSpot corporate marketing manager Sam Balter and I outline the three keys that will help you show the benefits of content to your bosses. Specifically, you’ll learn how to: Build a culture of content that can support a brand’s storytelling efforts across the enterprise Map content measurements to business objectives…

    Joe Lazauskas/ The Content Strategist- 17 readers -
  • Infographic: Why Marketers Are Creating Too Many Blog Posts

    … If most of your content marketing is hidden at the top of your website behind the word “blog,” you’re not alone. But it’s time to start thinking past the blog post and creating the kind of content that’s more likely to attract an audience. A new infographic from HubSpot reveals that 60 percent of marketers focus their efforts on blog content…

    Nicole Dieker/ The Content Strategistin Content- 18 readers -
  • 5 Awesome Takeaways from HubSpot’s State of Inbound 2016 Report

    … marketing is only going to grow, according to HubSpot. HubSpot—whose CEO Brian Halligan coined the term “inbound marketing”—recently released its eighth annual State of Inbound report, digging into where the “inbound movement” is and where it’s headed. They surveyed more than 4,500 marketing and sales folks from B2B and B2C backgrounds at small…

    TopRank®in Content- 11 readers -
  • HubSpot CRM & Sales Tools: The Pros and Cons

    … The HubSpot CRM (Customer Relationship Management) and Sales Tools have helped add a whole new dimension to the company’s offerings and value. They have expanded its effects beyond just marketing into sales, and even customer delight -- all at no additional cost to start. …

    The IMPACT Blog- 10 readers -
  • HubSpot for Beginners: Starting Your HubSpotting Journey

    … Shhh… I want to tell you guys a secret. Don’t tell anyone, but I’m not a marketer. Or at least I wasn’t. I started my career in the nonprofit world doing campus ministry, and after a few years, I realized that, while I loved my job, I loved it most when I got to do marketing activities for the organization. It was like a lightbulb going…

    The IMPACT Blog- 12 readers -
  • 7 HubSpot Reports You Need to Build!

    … IMPACT has been using HubSpot’s Reporting Tool for some time now and, let me tell you, we love it. Leveraging it, we’ve developed more tailored reporting for our top of the funnel marketing, business development, and sales pipelines. We’ve also moved more things from spreadsheets into HubSpot, which honestly, has too many positive implications…

    The IMPACT Blog- 12 readers -
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