HubSpot develops and markets a software-as-a-service product for inbound marketing also called HubSpot. The software has features for social media marketing, email marketing, content management, web analytics and search engine optimization among others. The company was founded by Brian Halligan and Dharmesh Shah out of the Massachusetts Institute of Technology in 2006. Originally funded by Shah and a faculty member at MIT, it raised more than $100 million in funding. The organization advocates for the inbound marketing concept in its own marketing through viral videos, Twitter, webinars and an annual inbound marketing report.
Posts about Hubspot
    • #Inbound16 Highlights from Day 3 and 4

      It’s been almost one week since Inbound 2016 ended, and if you missed it this year, I have some great news: a lot of the content is now available online! I wrote about my highlights from the first two days, and here’s what I recommend checking out from days 3 and 4. The 3rd and 4th days of Inbound were the most intense ones.

      State of Digital- 15 readers -
    • #Inbound16 Highlights from Day 1 & 2

      #Inbound16 Highlights from Day 1 & 2 10 November 2016 BY Irina Nica This year I have the privilege to attend the 5th edition of Inbound in Boston, as a HubSpotter, and I thought it would be great to share some of the insights I learned with our State of Digital community. What I didn’t realize was just how enormous and, sometimes, overwhelming Inbound is! All in all, i ...

      State of Digital- 17 readers -
  • How to Get the Best Price for HubSpot

    … HubSpot is to IMPACT as Dunkin is to America. We run on it -- and almost all of our clients do as well. As a Diamond HubSpot Partner Agency, prospects often ask us how much HubSpot is and if it's worth the price tag, but that all depends. The price of HubSpot varies based on which package you choose and how many contacts you have (among other things), and the value depends on your organization's needs and how you actually use it. …

    The IMPACT Blogin How To's- 10 readers -
  • Conversion Rate Optimization in HubSpot

    … HubSpot is arguably the only true all-in-one inbound marketing platform on the market. Since its inception, the company has constantly expanded its collection of features and tools to keep up with marketing best practices. Even as the demand for conversion rate optimization (CRO) tools has increased in the last several years, for example. HubSpot has faithfully accommodated us with powerful and seamless tools to improve conversions. …

    The IMPACT Blog- 9 readers -
  • Webinar: How To Get Executive Buy-In for Content Marketing

    … Seventy percent of marketers plan on creating more content in 2017 than 2016. Yet roughly two-thirds of them do so without any documented strategy, and over half don’t know what a successful content marketing program looks like. This is insane. How can we expect to get the budget and resources we need if we don’t actually have a strategy…

    Joe Lazauskas/ The Content Strategist- 17 readers -
  • Infographic: Why Marketers Are Creating Too Many Blog Posts

    … for a majority of marketers. But how they approach those priorities may need to evolve, according to the report, since only 33 percent of marketers are focusing on creating visual content. As you start preparing your 2017 strategy, take a look at the full infographic below to learn more about today’s trends and why it might be time to take a more nuanced approach to your content. The post Infographic: Why Marketers Are Creating Too Many Blog Posts appeared first on The Content Strategist. …

    Nicole Dieker/ The Content Strategistin Content- 17 readers -
  • 5 Awesome Takeaways from HubSpot’s State of Inbound 2016 Report

    … marketing is only going to grow, according to HubSpot. HubSpot—whose CEO Brian Halligan coined the term “inbound marketing”—recently released its eighth annual State of Inbound report, digging into where the “inbound movement” is and where it’s headed. They surveyed more than 4,500 marketing and sales folks from B2B and B2C backgrounds at small…

    TopRank®in Content- 11 readers -
  • HubSpot CRM & Sales Tools: The Pros and Cons

    … The HubSpot CRM (Customer Relationship Management) and Sales Tools have helped add a whole new dimension to the company’s offerings and value. They have expanded its effects beyond just marketing into sales, and even customer delight -- all at no additional cost to start. …

    The IMPACT Blog- 10 readers -
  • HubSpot for Beginners: Starting Your HubSpotting Journey

    … Shhh… I want to tell you guys a secret. Don’t tell anyone, but I’m not a marketer. Or at least I wasn’t. I started my career in the nonprofit world doing campus ministry, and after a few years, I realized that, while I loved my job, I loved it most when I got to do marketing activities for the organization. It was like a lightbulb going…

    The IMPACT Blog- 12 readers -
  • 7 HubSpot Reports You Need to Build!

    … IMPACT has been using HubSpot’s Reporting Tool for some time now and, let me tell you, we love it. Leveraging it, we’ve developed more tailored reporting for our top of the funnel marketing, business development, and sales pipelines. We’ve also moved more things from spreadsheets into HubSpot, which honestly, has too many positive implications…

    The IMPACT Blog- 11 readers -
  • HubSpot Website Platform: The Facts You Really Need to Know

    … HubSpot Website Platform The HubSpot Website Platform is fast, easy to use, fully integrates your content to a full-funnel marketing system, optimizes it for search, and offers personalization to specific viewers. We’re huge fans of the HubSpot Website Platform here at IMPACT. In fact all of our designers and developers are COS certified…

    The IMPACT Blog- 10 readers -
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