HubSpot develops and markets a software-as-a-service product for inbound marketing also called HubSpot. The software has features for social media marketing, email marketing, content management, web analytics and search engine optimization among others. The company was founded by Brian Halligan and Dharmesh Shah out of the Massachusetts Institute of Technology in 2006. Originally funded by Shah and a faculty member at MIT, it raised more than $100 million in funding. The organization advocates for the inbound marketing concept in its own marketing through viral videos, Twitter, webinars and an annual inbound marketing report.
Posts about Hubspot
  • Marketer’s Dozen: The Top 13 Inbound & HubSpot Partner Agencies

    … When people ask who the best inbound or HubSpot Partner agency is, it’s easy to huff and say IMPACT -- but I’m not about those cliches. The HubSpot Partner Agency Program is rich with gifted inbound marketers who have taught us a thing or two over the years, and also vice versa. From content and strategy to design and development, our team…

    The IMPACT Blog- 47 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 17 readers -
  • How Much Does Marketo Cost (And is it Worth it)?

    … HubSpot is our marketing software of choice, but that doesn't mean it's the only choice. In fact, there are more options than ever before, making the buying decision a bit of a Sophie's Choice. When we meet with prospective clients who aren't already using HubSpot, we get asked about a handful of different platforms and Marketo is one…

    The IMPACT Blogin How To's- 14 readers -
  • 7 Apps You Need as a Social Media Consultant

    … According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020. Unfortunately, 53 percent of businesses do not know whether social media is working for them. Also, recent statistics show that social media is now…

    AllTwitterin Social EMail- 27 readers -
  • The Three Biggest Problems with HubSpot

    … If you've been reading our inbound marketing blog for a while, you know we're big fans of HubSpot. We use HubSpot to grow our clients business and our own. We basically live in the platform. However, nothing is perfect, and HubSpot is no exception to that rule. …

    The IMPACT Blog- 25 readers -
  • How to Get the Best Price for HubSpot

    … HubSpot is to IMPACT as Dunkin is to America. We run on it -- and almost all of our clients do as well. As a Diamond HubSpot Partner Agency, prospects often ask us how much HubSpot is and if it's worth the price tag, but that all depends. The price of HubSpot varies based on which package you choose and how many contacts you have (among other things), and the value depends on your organization's needs and how you actually use it. …

    The IMPACT Blogin How To's- 10 readers -
  • Conversion Rate Optimization in HubSpot

    … HubSpot is arguably the only true all-in-one inbound marketing platform on the market. Since its inception, the company has constantly expanded its collection of features and tools to keep up with marketing best practices. Even as the demand for conversion rate optimization (CRO) tools has increased in the last several years, for example. HubSpot has faithfully accommodated us with powerful and seamless tools to improve conversions. …

    The IMPACT Blog- 9 readers -
  • #Inbound16 Highlights from Day 3 and 4

    … It’s been almost one week since Inbound 2016 ended, and if you missed it this year, I have some great news: a lot of the content is now available online! I wrote about my highlights from the first two days, and here’s what I recommend checking out from days 3 and 4. The 3rd and 4th days of Inbound were the most intense ones. They brought…

    State of Digital- 18 readers -
  • #Inbound16 Highlights from Day 1 & 2

    …, and Birchbox. His speech was passionate and energetic – exactly what you’d expect from an opening keynote at such an event. You can see the full recording here: Wednesday / Day 2 Wednesday was a very busy day. Larry Kim from Wordstream was there. So was Oli Gardner from Unbounce, Brian Balfour (I definitely recommend following his blog on Growth…

    State of Digital- 20 readers -
  • 4 Features That Just Made HubSpot Way More Content Marketing-Friendly

    … HubSpot is a powerful tool, but it’s just that -- a tool. Back when I was in client service, I often heard people complain when their website traffic and conversions didn’t just magically skyrocket after buying HubSpot, but that expectation was unrealistic in the first place. Like a hammer, pair of scissors, or even a flat iron, HubSpot doesn’t do the work for you, but it makes your work significantly easier to do. One area HubSpot has made particular advancement in recently is content creation and strategy. …

    The IMPACT Blogin Content- 18 readers -
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