Hubspot

HubSpot develops and markets a software-as-a-service product for inbound marketing also called HubSpot. The software has features for social media marketing, email marketing, content management, web analytics and search engine optimization among others. The company was founded by Brian Halligan and Dharmesh Shah out of the Massachusetts Institute of Technology in 2006. Originally funded by Shah and a faculty member at MIT, it raised more than $100 million in funding. The organization advocates for the inbound marketing concept in its own marketing through viral videos, Twitter, webinars and an annual inbound marketing report.
Posts about Hubspot
  • It’s time to put an end to an era of lazy marketing

    … I had an opportunity to attend the outstanding Marketing Profs B2B Forum and witness a truly tour-de-force speech by my friend and podcast co-host Tom Webster. Although we had mentioned this talk in a previous podcast episode, I had not seen Tom’s presentation and I found his insights to be remarkable and very relevant to marketing today. I…

    {grow}- 7 readers -
  • 5 of the Most Profound Speakers & Lessons from #INBOUND17

    … For five years in a row, I’ve counted down the days to HubSpot’s INBOUND. To me, there is nothing better than being immersed in everything inbound marketing for four days. It gives you such a burst of creative energy, when you get home, you just want to get shit done. This year was no different. Last week, HubSpot delivered one of the most inspiring INBOUNDs I’ve ever attended. …

    The IMPACT Blog- 17 readers -
  • What it Really Means to Be Named HubSpot’s 2017 Partner of the Year

    …. Because of those milestones, we were sure we were on our way to being named HubSpot Agency Partner of the Year — the partner program’s highest honor and one we coveted since we saw Element Three take it in 2012. But when the moment finally arrived, IMPACT’s name was nowhere to be found. And that lit a fire under us. …

    The IMPACT Blog- 25 readers -
  • Can you afford to do inbound marketing?

    … By Mark Schaefer In a recent post entitled “Can Hubspot afford to do inbound marketing any more?” marketing strategist Louis Gudema questions whether the promise of cost-effective content-based marketing is sustainable for Hubspot and its customers. His analysis kicks open the door on a question which isn’t getting a lot of discussion…

    {grow}in Social- 12 readers -
  • 5 Interactive Content Types That Will Boost Your Results

    …. Keeps visitors engaged with your content marketing yielding better conversions. Allows for more tailored post-engagement experience improving results. Almost 50% of marketers currently use interactive content in their content marketing mix and that number is expected to grow to 80% next year according to Content Marketing Institute research. From…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Street Fight Daily: Pinterest Empowers Brands, Uber Sues an Agency

    … Street Fight Daily: Pinterest Empowers Brands, Uber Sues an Agency September 20, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands Can Now Tap Pinterest’s Pin Collective Via a Self-Serve Customer Platform (AdWeek) Pinterest…

    Street Fightin Social Facebook- 14 readers -
  • 3 Awesome Things You Aren’t Doing with HubSpot Workflows

    … Sitting at the heart of HubSpot’s marketing automation, HubSpot Workflows are immensely powerful. Most clients I come across, however, haven’t really started dabbling in their capabilities. They have a few workflows here and there that are meant to help nurture leads from one stage in the funnel to the next, but, for the most part, they don’t have a significant amount of strategy behind them. Here are three awesome (and most importantly, strategic) things you aren’t doing with HubSpot Workflows. …

    The IMPACT Blog- 23 readers -
  • The Interactive Content Marketing Purchase Funnel Guide

    … Drive Results With Interactive Content: The Foodie Approach Interactive content is like food delivered by world-class chefs who are always looking for ways to be at the forefront of the latest food trends. Like interactive content, the food top chefs create eye catching, talkworthy and fulfilling food. They satisfy different needs like your…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • 2017 HubSpot Pricing Guide by Ben Ratner at HubSpot

    … We've received some feedback from users lately that it's not super clear which features come with which particular tier of HubSpot Marketing. I can't say I'm too surprised by this feedback. After all, HubSpot does have 5 different tiers of the product (Free, Starter, Basic, Pro, Enterprise). So please allow us to clear the air :) The best way I…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 19 readers -
  • How HubSpot's "Junk Marketing Leads" Helped it Go Public

    … A lot of inbound marketers find themselves in this situation: They get notice of a new lead that makes them all excited. They can't wait to click the contact record and find out who it is. So, they go over to their HubSpot portal, pop open that record and then hang their head in disappointment seeing it’s someone not even remotely qualified. These kind of “junk leads” are common in inbound marketing and are often the bane of our existence -- but they don’t have to be. …

    The IMPACT Blogin How To's- 20 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … individuals in 141 countries. 58% of those surveyed had 25 or fewer employees. 46% of those surveyed generated less $1 million in sales. 43% of those surveyed spent less than $25,000 on marketing. 43% of those surveyed invested less than $5,000 in sales technology. While the majority of Hubspot respondents are SMBs, larger companies can benefit from…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Marketing Automation: What it is & Why it’s Important for Your Success

    … If you’re a business owner or a CMO, you know how hectic work days can get. Back-to-back meetings, ensuring your team is on track to meet their goals for the quarter, double checking your new Facebook campaign (that’s going live in the next 20 minutes), and the list goes on. It can be difficult to balance everything you need to do while also…

    The IMPACT Blog- 19 readers -
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