HubSpot develops and markets a software-as-a-service product for inbound marketing also called HubSpot. The software has features for social media marketing, email marketing, content management, web analytics and search engine optimization among others. The company was founded by Brian Halligan and Dharmesh Shah out of the Massachusetts Institute of Technology in 2006. Originally funded by Shah and a faculty member at MIT, it raised more than $100 million in funding. The organization advocates for the inbound marketing concept in its own marketing through viral videos, Twitter, webinars and an annual inbound marketing report.
Posts about Hubspot
  • How to Optimize Your HubSpot Website for Speed

    … Are you a patient person? If so, how patient are you, exactly? Would you wait 10 seconds for an app to load? 15 seconds for a web page to load? 30 seconds for a page to print? For a reference point, if I’m browsing images on imgur or reddit or Instagram, and they don’t load instantly, I’m gone in a flash. I’d be shocked if you don’t do the same…

    The IMPACT Blog- 17 readers -
  • It’s time to put an end to an era of lazy marketing

    … I had an opportunity to attend the outstanding Marketing Profs B2B Forum and witness a truly tour-de-force speech by my friend and podcast co-host Tom Webster. Although we had mentioned this talk in a previous podcast episode, I had not seen Tom’s presentation and I found his insights to be remarkable and very relevant to marketing today. I…

    {grow}- 8 readers -
  • 5 of the Most Profound Speakers & Lessons from #INBOUND17

    … For five years in a row, I’ve counted down the days to HubSpot’s INBOUND. To me, there is nothing better than being immersed in everything inbound marketing for four days. It gives you such a burst of creative energy, when you get home, you just want to get shit done. This year was no different. Last week, HubSpot delivered one of the most inspiring INBOUNDs I’ve ever attended. …

    The IMPACT Blog- 17 readers -
  • What it Really Means to Be Named HubSpot’s 2017 Partner of the Year

    …. Because of those milestones, we were sure we were on our way to being named HubSpot Agency Partner of the Year — the partner program’s highest honor and one we coveted since we saw Element Three take it in 2012. But when the moment finally arrived, IMPACT’s name was nowhere to be found. And that lit a fire under us. …

    The IMPACT Blog- 28 readers -
  • Can you afford to do inbound marketing?

    …. At some point the inbound technique gets “exhausted.” Hubspot has quietly added traditional “push” advertising and digital ads to its marketing mix. As competitors replicate the technique and shower the market with content, the cost of competing through content goes up and the benefits go down (Content Shock). In addition to these ideas, I think…

    {grow}in Social- 12 readers -
  • 5 Interactive Content Types That Will Boost Your Results

    …. Keeps visitors engaged with your content marketing yielding better conversions. Allows for more tailored post-engagement experience improving results. Almost 50% of marketers currently use interactive content in their content marketing mix and that number is expected to grow to 80% next year according to Content Marketing Institute research. From…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Street Fight Daily: Pinterest Empowers Brands, Uber Sues an Agency

    … of low-income shoppers. HubSpot Acquires to Launch Marketing Bot Platform (VentureBeat) Marketing and sales company HubSpot today announced it has acquired bot creation platform Terms of the deal were not disclosed. The acquisition will bring bots to HubSpot’s more than 34,000 customers for the first time. Get Street Fight Daily in your inbox! Subscribe to our newsletter. …

    Street Fightin Social Facebook- 14 readers -
  • 3 Awesome Things You Aren’t Doing with HubSpot Workflows

    … Sitting at the heart of HubSpot’s marketing automation, HubSpot Workflows are immensely powerful. Most clients I come across, however, haven’t really started dabbling in their capabilities. They have a few workflows here and there that are meant to help nurture leads from one stage in the funnel to the next, but, for the most part, they don’t have a significant amount of strategy behind them. Here are three awesome (and most importantly, strategic) things you aren’t doing with HubSpot Workflows. …

    The IMPACT Blog- 23 readers -
  • The Interactive Content Marketing Purchase Funnel Guide

    … new iterations of the purchase journey reveal that shoppers don’t take the same path. Here are McKinsey’s and Forrester’s versions. Iterative Loop of Customer Purchase Journey – McKinsey [Chart] Buyer behavior causes the purchase funnel to get complicated – Forrester [Chart] These maps illustrate how visitors break out of the linear approach…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • 2017 HubSpot Pricing Guide by Ben Ratner at HubSpot

    … We've received some feedback from users lately that it's not super clear which features come with which particular tier of HubSpot Marketing. I can't say I'm too surprised by this feedback. After all, HubSpot does have 5 different tiers of the product (Free, Starter, Basic, Pro, Enterprise). So please allow us to clear the air :) The best way I…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 19 readers -
  • #5: How to Use Your Content to Market Smarter with Mike Volpe of HubSpot

    … On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot. Today’s episode is a special one because it’s something many of you actually asked for in response to a survey I sent out a few months ago. In that survey, many of you indicated that […] The post #5: How to Use Your Content to Market Smarter with Mike Volpe of HubSpot appeared first on Amy Porterfield | Online Marketing Expert. …

    Amy Porterfieldin Social SEO EMail Content Twitter How To's- 30 readers -
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