HubSpot develops and markets a software-as-a-service product for inbound marketing also called HubSpot. The software has features for social media marketing, email marketing, content management, web analytics and search engine optimization among others. The company was founded by Brian Halligan and Dharmesh Shah out of the Massachusetts Institute of Technology in 2006. Originally funded by Shah and a faculty member at MIT, it raised more than $100 million in funding. The organization advocates for the inbound marketing concept in its own marketing through viral videos, Twitter, webinars and an annual inbound marketing report.
Posts about Hubspot
    • Infographic: Why Marketers Are Creating Too Many Blog Posts

      If most of your content marketing is hidden at the top of your website behind the word “blog,” you’re not alone. But it’s time to start thinking past the blog post and creating the kind of content that’s more likely to attract an audience. A new infographic from HubSpot reveals that 60 percent of marketers focus their efforts on blog content, but only 29 percent of consumers w ...

      Nicole Dieker/ The Content Strategistin Content- 16 readers -
    • 5 Awesome Takeaways from HubSpot’s State of Inbound 2016 Report

      Today’s consumers are much more self-directed in their buying habits, leveraging the internet and mobile technologies to research, review, interact and buy the products and services they need or want. As a result, many brands and marketers are shifting their marketing tactics to join consumers on their buying journey, rather than interrupting their day with a random cold call ...

      TopRank®in Content- 11 readers -
  • HubSpot CRM & Sales Tools: The Pros and Cons

    … The HubSpot CRM (Customer Relationship Management) and Sales Tools have helped add a whole new dimension to the company’s offerings and value. They have expanded its effects beyond just marketing into sales, and even customer delight -- all at no additional cost to start. …

    The IMPACT Blog- 10 readers -
  • HubSpot for Beginners: Starting Your HubSpotting Journey

    … Shhh… I want to tell you guys a secret. Don’t tell anyone, but I’m not a marketer. Or at least I wasn’t. I started my career in the nonprofit world doing campus ministry, and after a few years, I realized that, while I loved my job, I loved it most when I got to do marketing activities for the organization. It was like a lightbulb going…

    The IMPACT Blog- 12 readers -
  • 7 HubSpot Reports You Need to Build!

    … IMPACT has been using HubSpot’s Reporting Tool for some time now and, let me tell you, we love it. Leveraging it, we’ve developed more tailored reporting for our top of the funnel marketing, business development, and sales pipelines. We’ve also moved more things from spreadsheets into HubSpot, which honestly, has too many positive implications…

    The IMPACT Blog- 10 readers -
  • HubSpot Website Platform: The Facts You Really Need to Know

    … HubSpot Website Platform The HubSpot Website Platform is fast, easy to use, fully integrates your content to a full-funnel marketing system, optimizes it for search, and offers personalization to specific viewers. We’re huge fans of the HubSpot Website Platform here at IMPACT. In fact all of our designers and developers are COS certified…

    The IMPACT Blog- 9 readers -
  • HubSpot Integrations: Here's What You Should Be Taking Advantage Of

    … If you've been around IMPACT or digital marketing long enough, you already know how great HubSpot is. It's an easy-to-use, all-in-one solution for inbound marketers, but for organizations that have their own intricate processes and tools in place, this "all-inclusive" approach may make them a little hesitant. It's hard to teach old dogs (or organizations) new tricks and throwing out what's worked for so long to adopt a new software may not be the most appealing prospect. Thanks to HubSpot Connect, you don't have to. …

    The IMPACT Blog- 10 readers -
  • HubSpot vs. Marketo: A Head to Head Comparison

    … HubSpot and Marketo are the #1 and #2 marketing automation software companies in the world, respectively. While, according to SimilarTech, Marketo is used on almost 35,000 websites, HubSpot is active on over 76,000 websites and it is the most commonly used marketing automation software across more countries and industries. But doesn't mean you should count Marketo out. …

    The IMPACT Blog- 21 readers -
  • The Pros and Cons of Using Hubspot for Business

    … Let me start by saying that I think Hubspot is an awesome company and I think that their blog is the go to source for all things inbound marketing. It’s easy to lose track of time soaking up all the wonderful content they provide on a daily basis. After reading some of their blogs and surfing through the rest of their site, it’s easy to see…

    Apex Virtual Solutions- 13 readers -
  • A Quick History of Marketing Automation (& Why You Need it) [Infographic]

    … In the last five years, marketing automation has grown into a $1.65 billion industry with over 142,000 businesses (including American Express, Intel, LinkedIn) relying on it to run and monitor many of their marketing efforts. From Unica (now known as IBM Omni-channel Marketing) in 1992 to the newest players like HubSpot, WhatsNexx, and Loopfuse, the marketing automation software market is more vast and comprehensive than ever, and the average monthly cost of using them has also dropped as well. …

    The IMPACT Blog- 20 readers -
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