• State of Content Marketing: B2B Tech

    … as their most effective social media platform. Case studies and white papers According to Demand Gen Report’s 2014 survey, white papers are the most popular form of content among B2B consumers (78 percent), with case studies following at a close second (73 percent). These two types of content allow B2B marketers to fully explain the benefits…

    Amanda Walgrove/ The Content Strategistin Social EMail Content- 25 readers -